Many companies need to have decorative patterns, patterns or text printed on the packaging to make the product more attractive or more descriptive. Good packaging can enable products to establish a good image, improve product competitiveness, and promote product sales. Can effectively increase the company's propaganda and improve corporate influence.
How to make product packaging design unconventional
Design reusable packaging
The small beverage market has matured and competition is fierce. If you think there is nothing new in this area, you can be wrong. POM Tea has launched a special packaging. The product it introduced was very special in itself, adding pomegranate juice to the tea. The packaging is even more worth mentioning: The beverage is contained in a commonly used strip of glass with a lid and a heat-shrinkable label on it. It says: Remove the label and leave the bottle. The product costs about $2.79 a bottle, which is not expensive for bottled tea, but you can get a free glass bottle without worrying about recycling.
Add a small modification to the box
Sometimes your packaging printing is very standardized, and adding a few small modifications can make it unique. AMY'S KITCHEN made this change in its pasta sauce production line. Sauces are packaged in standard-sized jars, and standard color labels are also attached. What differentiates it from a whole bunch of products is the golden ring of paper and can lids. It looks like a grandmother packing it, so it's hard not to pay attention when you walk past the shelves.
Putting packaging design first
Many people think that products should be placed first and packaging should be placed second. However, METHOD PRODUCTS is just the opposite. From the very beginning they focused on the design of the package. They wanted to design a beautiful package. You don't have to hide it. They designed a series of quality cleaning products and packaging that could be placed in the kitchen like an ornament, or in the bathroom. These products are very prominent in the supermarket.
The box is designed to be interesting
Interesting packaging is not just children's patents. Adults also like interesting things. The main design style that occupies the children's product packaging, such as bright colors, different general shapes, can be used in the packaging design of adult products, and can only be exquisite. The first industry to incorporate "fun" elements in packaging design is the wine industry. You just have to spend some time browsing the local small shops, you can find many bottles on the label printed with horses, penguins, kangaroos, frogs, swans and so on. Instead of preparing a penguin-shaped bottle, it would be enough to impress a penguin on it.
Industry and packaging colors
According to the inherent color of the product or the attributes of the product, the use of visualized color is an important means for the color design of color box packaging and printing. The commodity packaging box is an important part of the commodity. It is not only an indispensable outer garment, but also plays a role in protecting the commodity, facilitating transportation, sales, and consumer purchase. It is also a miniature image of the commodity manufacturing company. Color, as an important element in the design of commodity packaging, not only plays a role in beautifying the packaging of commodities, but also plays a non-negligible function in the process of commodity marketing. This point is being emphasized by more and more companies and product packaging design.
In food packaging, the use of colorful bright pink, orange, orange and other colors can emphasize the smell of food, sweet smell, taste and taste. Chocolate, cereal, and other foods use warm colors such as gold, red, and brown to give people fresh, delicious, nutritious feelings. Tea is packed in green and gives a fresh and healthy feeling. The packaging of cold foods and drinks uses blue and white with a cool and snowy feeling to highlight food freezing and hygiene. Alcoholic and alcoholic foods are often elegant and quaint, giving people a physiologically mellow, mellow feel, and psychologically indicating that it has a long history of brand-name experience. Clothing, footwear and hats are mostly dark green, dark blue, brown or gray, to highlight the calm and elegant beauty. It is the color of the packaging of these products that meets the physiological and psychological characteristics of the consumer. This enables the consumer to quickly make a decision and purchase this commodity in the same category of goods, which will accelerate the sales of the company's products.
These reproductions using the color of the product itself in the color of the package are the best associations that can give people the identity of the object, and thus have the impression that the inner item has a basic concept. Color in the packaging design of goods, due to its unique connotation, role and characteristics, in the marketing of goods, plays the role of a silent marketing master. This should be instructive for our commodity packaging designers. Designers should not only pay attention to the beautification of color in the packaging of goods, but also pay attention to their marketing functions in the packaging design of goods from the perspective of economics.
In the box packaging industry, more than 80% of the information comes from the visual. If the color box designer's grasp and use of the packaging color can directly reflect a certain characteristic of the internal goods, this kind of product is likely to become the buyer's preferred product. Of course, there are also counterproductive phenomena, some color box packaging designers boldly use color contrast to achieve better and more extraordinary results, but if you do not master well, it will backfire.
Food packaging design to accurately convey product information
Successful food packaging not only requires consumers' attention and interest in products through the use of shapes, colors, patterns, and materials, but also enables consumers to accurately understand the products through packaging. Because the purpose of people buying is not packaging, but the product within the package. The most effective way to accurately convey product information is to truly convey the product image. Transparent packaging can be used. Products can be displayed on the packaging container window, product graphics can be drawn on the food packaging, and simple text description can be made on the packaging. , you can print colored product photos and more on the packaging.
Accurately communicating product information also requires that the packaging be adapted to the grade of the product, and that masking or exaggerating the quality and functionality of the product is a failure of packaging. China's export of ginseng has been packed in sacks and cartons. Foreign businessmen are suspected to be dried radish. Naturally, it is understood from this rough packaging grade.
On the contrary, low-end products are packed with precious and valuable products and will not attract consumers. At present, most of the small food packaging and printing in the Chinese market is very exquisite. The eye-catching colors, ornate patterns, and silver glittering aluminum foil bags add touching descriptions to consumers, especially children, which are extremely attractive, but many times The value of the food in the bag is far from the selling price, which makes people feel deceived. Therefore, the grade of the packaging must be compatible with the grade of the product.
According to the successful experience of domestic and foreign markets, the packaging of high-end consumer goods used by high-income earners adopts a simple, clear picture, soft, elegant colors, and superior materials; low-end consumer products for low-income people. The use of clear, vivid colors and images, and the use of the word “economic benefits†are all intended to convey product information to consumers accurately and to enable consumers to understand it.
Accurately conveying product information also requires that the shapes, colors, patterns, etc. used in the packaging do not violate people's habits, resulting in misunderstandings.
For example, the use of color in food packaging design has the experience that butter does not use yellow packaging to be sold in other colors, and coffee can not be sold in blue packaging because people have been expressing their product content for certain colors for a long time. For a relatively fixed understanding, these colors can also be called product image colors. The image of the product comes from the product itself. Tea represents tea, peach represents peach, orange represents orange, yellow represents butter and mayonnaise, green represents vegetables, and brown comes from coffee.
How to make product packaging design unconventional
Design reusable packaging
The small beverage market has matured and competition is fierce. If you think there is nothing new in this area, you can be wrong. POM Tea has launched a special packaging. The product it introduced was very special in itself, adding pomegranate juice to the tea. The packaging is even more worth mentioning: The beverage is contained in a commonly used strip of glass with a lid and a heat-shrinkable label on it. It says: Remove the label and leave the bottle. The product costs about $2.79 a bottle, which is not expensive for bottled tea, but you can get a free glass bottle without worrying about recycling.
Add a small modification to the box
Sometimes your packaging printing is very standardized, and adding a few small modifications can make it unique. AMY'S KITCHEN made this change in its pasta sauce production line. Sauces are packaged in standard-sized jars, and standard color labels are also attached. What differentiates it from a whole bunch of products is the golden ring of paper and can lids. It looks like a grandmother packing it, so it's hard not to pay attention when you walk past the shelves.
Putting packaging design first
Many people think that products should be placed first and packaging should be placed second. However, METHOD PRODUCTS is just the opposite. From the very beginning they focused on the design of the package. They wanted to design a beautiful package. You don't have to hide it. They designed a series of quality cleaning products and packaging that could be placed in the kitchen like an ornament, or in the bathroom. These products are very prominent in the supermarket.
The box is designed to be interesting
Interesting packaging is not just children's patents. Adults also like interesting things. The main design style that occupies the children's product packaging, such as bright colors, different general shapes, can be used in the packaging design of adult products, and can only be exquisite. The first industry to incorporate "fun" elements in packaging design is the wine industry. You just have to spend some time browsing the local small shops, you can find many bottles on the label printed with horses, penguins, kangaroos, frogs, swans and so on. Instead of preparing a penguin-shaped bottle, it would be enough to impress a penguin on it.
Industry and packaging colors
According to the inherent color of the product or the attributes of the product, the use of visualized color is an important means for the color design of color box packaging and printing. The commodity packaging box is an important part of the commodity. It is not only an indispensable outer garment, but also plays a role in protecting the commodity, facilitating transportation, sales, and consumer purchase. It is also a miniature image of the commodity manufacturing company. Color, as an important element in the design of commodity packaging, not only plays a role in beautifying the packaging of commodities, but also plays a non-negligible function in the process of commodity marketing. This point is being emphasized by more and more companies and product packaging design.
In food packaging, the use of colorful bright pink, orange, orange and other colors can emphasize the smell of food, sweet smell, taste and taste. Chocolate, cereal, and other foods use warm colors such as gold, red, and brown to give people fresh, delicious, nutritious feelings. Tea is packed in green and gives a fresh and healthy feeling. The packaging of cold foods and drinks uses blue and white with a cool and snowy feeling to highlight food freezing and hygiene. Alcoholic and alcoholic foods are often elegant and quaint, giving people a physiologically mellow, mellow feel, and psychologically indicating that it has a long history of brand-name experience. Clothing, footwear and hats are mostly dark green, dark blue, brown or gray, to highlight the calm and elegant beauty. It is the color of the packaging of these products that meets the physiological and psychological characteristics of the consumer. This enables the consumer to quickly make a decision and purchase this commodity in the same category of goods, which will accelerate the sales of the company's products.
These reproductions using the color of the product itself in the color of the package are the best associations that can give people the identity of the object, and thus have the impression that the inner item has a basic concept. Color in the packaging design of goods, due to its unique connotation, role and characteristics, in the marketing of goods, plays the role of a silent marketing master. This should be instructive for our commodity packaging designers. Designers should not only pay attention to the beautification of color in the packaging of goods, but also pay attention to their marketing functions in the packaging design of goods from the perspective of economics.
In the box packaging industry, more than 80% of the information comes from the visual. If the color box designer's grasp and use of the packaging color can directly reflect a certain characteristic of the internal goods, this kind of product is likely to become the buyer's preferred product. Of course, there are also counterproductive phenomena, some color box packaging designers boldly use color contrast to achieve better and more extraordinary results, but if you do not master well, it will backfire.
Food packaging design to accurately convey product information
Successful food packaging not only requires consumers' attention and interest in products through the use of shapes, colors, patterns, and materials, but also enables consumers to accurately understand the products through packaging. Because the purpose of people buying is not packaging, but the product within the package. The most effective way to accurately convey product information is to truly convey the product image. Transparent packaging can be used. Products can be displayed on the packaging container window, product graphics can be drawn on the food packaging, and simple text description can be made on the packaging. , you can print colored product photos and more on the packaging.
Accurately communicating product information also requires that the packaging be adapted to the grade of the product, and that masking or exaggerating the quality and functionality of the product is a failure of packaging. China's export of ginseng has been packed in sacks and cartons. Foreign businessmen are suspected to be dried radish. Naturally, it is understood from this rough packaging grade.
On the contrary, low-end products are packed with precious and valuable products and will not attract consumers. At present, most of the small food packaging and printing in the Chinese market is very exquisite. The eye-catching colors, ornate patterns, and silver glittering aluminum foil bags add touching descriptions to consumers, especially children, which are extremely attractive, but many times The value of the food in the bag is far from the selling price, which makes people feel deceived. Therefore, the grade of the packaging must be compatible with the grade of the product.
According to the successful experience of domestic and foreign markets, the packaging of high-end consumer goods used by high-income earners adopts a simple, clear picture, soft, elegant colors, and superior materials; low-end consumer products for low-income people. The use of clear, vivid colors and images, and the use of the word “economic benefits†are all intended to convey product information to consumers accurately and to enable consumers to understand it.
Accurately conveying product information also requires that the shapes, colors, patterns, etc. used in the packaging do not violate people's habits, resulting in misunderstandings.
For example, the use of color in food packaging design has the experience that butter does not use yellow packaging to be sold in other colors, and coffee can not be sold in blue packaging because people have been expressing their product content for certain colors for a long time. For a relatively fixed understanding, these colors can also be called product image colors. The image of the product comes from the product itself. Tea represents tea, peach represents peach, orange represents orange, yellow represents butter and mayonnaise, green represents vegetables, and brown comes from coffee.