Watchmakers have always had strong market sensitivities and long-term sales experience so that they understand the Asian market is a block of fat, the Chinese market is very valued. They cater to the needs of Chinese consumers from the aspects of watch design, size modification and aesthetic style. This year is the Year of the Horse, many watchmakers to Lunar New Year for inspiration, making limited edition watch into the Chinese market. Now the year of the horse will die, the year of the sheep is approaching, the watch brand's Lunar New Year sheep table also started.
I remember in October we interviewed Paul Picot's CEO, who showed us this year's watch while revealing a sheep watch. The idea is expected to be implemented next year, but it is also likely to launch this year. Already the last month of this year, still looking forward to seeing the appearance of their sheep watch at the end of the year. There are always watch manufacturers to grab market opportunities, such as the top watch brands Breguet, the Queen of Naples introduced series of advanced custom zodiac sheep table; Vacheron Constantin watch to create a limited edition Year of the Goat according to China's paper-cut art; Earl also introduced to China Traditional Zodiac "sheep" for inspirational Altiplano 38 mm filigree enameled painted wristwatch.
Paul Picot enamel Lunar New Year watch
1, Breguet Napoli Queen series of advanced custom Lunar New Year sheep form
Queen of Naples series is Breguet's legendary watch series, has a deep historical origins. This watch equipped with a brand-specific movement, the classic long oval dial, and the same as before the watch using shell relief craft. This technique is characterized by a technician with a simple steel needle at different levels of the shell depicting, grinding, the process is quite complicated. Bezel inlaid with 40 diamonds, weighing about 2.42 karats.
2, Vacheron Constantin limited edition enamel sheep table
Paper-cut in China is a traditional craft, paper-cut art by UNESCO as "Intangible Cultural Heritage." The Scherenschnitt from the Pays d'Enhaut region of Switzerland has something in common with Chinese paper-cuts. When what kind of spark clashes paper cutting techniques encounter will watch it? Cooperation Vacheron Constantin engraver and enamel division, with superb artistry created out of two of the Goat watch. Made of Pink Gold or Platinum, each limited edition of 12, available only at Vacheron Constantin stores.
3, Earl Altiplano sheep theme filigree enamel watch
The tradition of the Lunar New Year theme watch originated in 2012, the Earl introduced the dragon watch to pay tribute to China, followed by the 13 and 14 years launched the snake watch and watch. This tradition continues today, to celebrate the arrival of the Year of the Goat, the count will launch a special zodiac sheep-inspired Altiplano 38 Haomi filigree painted enamel watch. Large dial with enamel enamel craft, the goat pattern on the dial is filigree enamel craft. Watch limited edition 38, priced at 535,000 US dollars.
These not only Haute Horlogerie brand in the Chinese zodiac culture to work hard to find design inspiration, to make the watch look more unique, in the process is the trouble. And all the Lunar New Year sheep watches are expensive, we can see the growing demand for luxury goods in the Chinese market. (Text / million watch world Fuxue Ting)