[Chinese Packaging Network News] Packaging design involves the product of the internal and external packaging, handbags, brochures, labels, and other packaging accessories and transport packaging and a series of integrated supporting ideas. Accurate positioning and product packaging design that meets the consumer's psychological needs can help companies stand out in a wide range of competitive brands. This is a market strategy that the company does not dare to ignore in its overall planning.
As the largest domestic manufacturer of donkey hide and series products, our company has a complete package design management process, which is used to standardize the company's product packaging design, review and listing, and provide companies with products that meet relevant laws and regulations and have good applicability. Packaging to meet the needs of production and marketing.
First of all, the marketing department or new product development department of our company positions the products according to the product development strategy and market research conditions formulated by the company, and determines the consumer groups that the products are facing. In the early stage of planning, factors such as age groups and occupational levels of consumer groups should be taken into account. Factors such as selling points, characteristics and sales unit price of similar products must also be considered in order to determine the prominent points in the image design of new product packaging, and the forms and functions of brand fonts. Sexual text preparation, so that you know yourself and know yourself and you can't fight.
Secondly, the planned product positioning is passed to the design department or a special design company in order to determine the focus of the visual communication and the design of the packaging structure. Under normal circumstances, in order to ensure the quality of packaging ideas and alternative options, the design company should put forward as many design ideas and programs as possible in order to comprehensively consider the feasibility of the design program. In the later stage of the organization review, as many relevant personnel as possible shall be called for review, and the drafts shall be revised according to the review opinions to ensure the normal production of the packaging.
Thirdly, the final design of the filtered packaging design scheme is performed, and the insufficiency of the packaging structure is verified through the three-dimensional effects exhibited by the computer, so as to continuously improve and improve the details. At the same time, in the process, consideration should be given to increasing the requirements for anti-counterfeiting identification of packaging design and the convenience of anti-counterfeiting identification for packaging. This function is not limited to the use of anti-counterfeiting labels, telephone inquiries, and other scientific and technological means. It can also be used in secret or other anti-counterfeiting methods. In order to identify the company’s professional rights activists.
Finally, a small-scale trial production of the finalized implementable package design program is conducted, and the market research department is responsible for conducting trial sales and market surveys. Then, the survey results are again submitted to the Marketing Department or the New Product Development Department and the design company through feedback. In order to complete the final adjustment before entering the market.
Packaging design ultimately requires packaging suppliers to achieve, our company has strict requirements for packaging suppliers, in addition to the quality of its scale to meet the needs of our company, in addition to considering its production quality, price and delivery timeliness and flexibility In addition to sex, we must consider two aspects: First, the overall level of service, that is, the requirement for packaging suppliers to meet the needs of our company, mutual development, and training demonstrations for procurement materials that our company does not understand well; second, packaging suppliers. Positive attitude and strategy for follow-up quality issues. It should be noted that although the external packaging of our products is designed by professional studios, generally no packaging suppliers are required to design and plan them, but since many packaging products are actually put into actual production, they may still need to be packaged according to the production status of the suppliers. Slight adjustments to the size or structure, so having your own design studio is also one of the important factors that our company prioritizes when choosing a packaging supplier.