The concept of O2O has been around for a long time, and the situation of contending for hundred stores has not arrived yet. The closed loop is still a legend. The existing O2O practices in the market have failed to divert offline merchants and maintain customer relationships. The real O2O scene only exists in imagination.
However, with the wave of two-dimensional code payment last year, the Internet giant WeChat and Alipay entered the market, vibrating the offline acquiring market, and the veil of mobile POS was officially unveiled. It broke out in the slogan of mobile payment. The O2O development deadlock.
This year O2O can really achieve closed loop
"The rapid development of mobile payment this year allows O2O to achieve a closed loop." The general manager of WeChat Payment pointed out at the 2015 Global Forum on Mobile Payment and Consumer Finance held in Guangzhou on April 19. Different from the traditional transaction method in which the merchant and the customer terminate the relationship after the completion of the cash register, the mobile payment is completed at the beginning of the connection. After the customer completes the payment and leaves the store, the relationship can still be established with the merchant. The merchant pushes the information to the customer, and the information will be Guide customers back to the store for two or even multiple transactions. In this way, users' marketing and operations are better guided.
Define POS from O2O perspective
In line with the pace of online payment giants such as WeChat and Alipay, mobile POS companies have made efforts to do business O2O, and the O2O scenes on both wired marketing and diversion, and underlined write-offs have taken shape. Redefining POS from the perspective of O2O - this is the practice of nail payment CEO Liu Lin, and the practice of POS companies that are rushing into the market. "We are doing an Internet POS, we are doing an O2O." POS. The meaning and value of the POS and traditional POS that nail payment has to be done have undergone subversive changes, not only the cash register, but also the B-side merchants.
Provide one-stop stereo services for merchants
The nail payment CEO said that the mobile POS machine can not only greatly improve management efficiency, but more importantly, it is the link with the Internet, and is now in the period of change of store business operations. The industry in the multi-center era is also undergoing restructuring. The mobile POS machine not only provides safe and convenient full-service personal financial services for merchants and individuals, but also tailors professional mobile payment intelligent solutions for different industries.
He also said that through the technological innovation, Nail Payment launched a series of products such as Yunshangbao and Yunshang. It also opened up a cloud business startup platform to popularize Huimin financial services and provide one-stop three-dimensional services for merchants. Tens of small and micro-merchants and enterprises realize their entrepreneurial dreams.†The future business model has taken a step further.
The future market for mobile payments is the reverse O2O mobile payment market, and the micro-POS companies that have sprung up are opening up a battle to grab cakes. How will O2O break through the bottleneck? Everything is worth looking forward to.
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