Taste of online games fashion packaging (below)

The hidden troubles of online games fashion culture

It is true that online games have brought new vitality to online games as a whole through numerous packages. However, secondary games are not the long-term development of online games. Thanks to the outstanding performance of stars and the exciting stimuli brought about by COSPLAY, online games rely on the surrounding to create a fashionable online game. However, we must understand that, no matter how much packaging, the last thing it wants to achieve is to promote and promote the game and attract players to enter the packaged game. But what can't be changed with any package is that the game itself cannot be packaged in any way.

Selling clients in splendid form, organizing numerous prized events to attract players, and taking advantage of spokespersons' personal charisma... none of these packaging strategies can change the playability of a game. From the virtual world of the game, manufacturers' packaging can do is to attract players who have not played games to the game, but it is impossible to leave players who do not like the game for a long time in the game. Online games themselves are long-term service offerings. If you lose long-term players, then an online game will lose your vitality. The appeal of packaging brings players, but it cannot change the cultural connotations of the game. In the endless period of today's online games, no player will use the player's own ability to create a world full of player culture in the past "UO" or "King of Kings", this consciousness has been in the tide of online games lost. In other words, once the player can't adapt to the atmosphere of the game itself, even if the external packaging is gorgeous, it will lose its effect.

Let us take a look at what can be brought about by the form of prized events and endorsements.

As gamers, most people are very keen on online games, which are highly interactive game types. However, the high Internet access fees required for playing online games are the untold pain of all online game players. We can make such a comparison. If the player is going to play an online game, what can he get under normal circumstances? Yes, it's just that part of the game. At the same time, players need to pay for time and money. In such a situation, if a game can launch measures that allow players to get something other than the game, then the player instinctively agrees. On the one hand, players may get unexpected surprises; on the other hand, players are more purposeful in the process of playing games. In many game activities, it is naturally a good thing for most players to be able to get prizes, but even if there is no chance to win prizes, there will be no extra or other big losses for the players. So for the endless stream of online games, players can basically maintain a positive and peaceful attitude to participate.

The attraction of lucrative rewards to players and the player’s recognition of these activities are what manufacturers want to see. Because of the attractiveness of these rewards, many players who are not very fond of this game will also start to focus on a particular game. Although nominally manufacturers are talking about rewarding players, they actually hope that these measures will attract more players to play their online games and get more rewarding returns. In fact, although many online game rewards are huge, this does not affect their earnings. You can calculate how much money an online game can make in a month. If we calculate the number of people who are online at the same time as many of the games said today, then one month's earnings will need to be counted in thousands or even higher. And if it is the kind of game that breaks through the registration of millions, then it means that each person has a card of consumption provided by the game. Then you can imagine how much the amount is. The increase in the number of players brought about by the increase in the number of players not only makes up for the investment required by the companies to hold the rewards, but also brings them more substantial benefits. In contrast, the money invested in a bounty event can only be considered a small number. Therefore, it is natural for manufacturers to fully implement such measures.

From the current situation, there is no objection to various types of activities, but there are not many people who can think calmly. However, among the many activities, the media appeared to be relatively calm, that is, no big speculation and no neglect. The attitude of the media to this phenomenon is more like watching as a bystander. It is only when the need is most appropriate that the online game activities are announced. It seems that many media seem to be blind to it. So far, relevant news about online game activities is only visible on some websites that are closely related to online games. In this way, in addition to players playing online games, it is difficult for other players to obtain all aspects of online game rewards from the most direct channels. This is exactly why the online games haven't been flocked to players under huge awards. It can thus be seen that the media actually played a very important role in the process of winning rewards for online games. Its views on various types of interactive games held by prizes will directly influence the scope of this influence. For the media's chilly attitude, perhaps the online game prize event is a calm reflection from another aspect.

What about the image? In fact, gamers and the outside world have become accustomed to game image endorsement. For these game image spokespersons, or those who participated in COSPLAY, we gave a very appropriate title - game baby. The role played by the game baby in the endorsement of the game is in concert with the prized event. Between the game baby and the game itself, we get two individuals that are independent and have this silk connection. But what we have to admit is that whether we look at the game baby or we appreciate the game separately, if there is not between them the clothes worn by the babies and the props they will use on their hands, there will be no between them. Any relationship. So what we have seen most often is that during the period when women’s characters emerged from the game, everyone was criticized for the fact that the game makers played a big role in female characters in the game. This point has not been changed in today's game baby's body, and they are still suffering any pressure on the players.

From surprise to habit, we have seen every time the baby appears inside and outside the game is very plain, "Who is who's baby?" More as a big talk about our daily lives. But in the appreciation of the heart we need to know why the game baby can exist and develop.

Of course, no matter who the game baby is, no matter how much she can get from the manufacturer, she cannot change the game's gameplay and connotation. The value of the game is determined when the game is completed. Perhaps its value will rise or fall due to later player evaluations, but it must be seen that such changes are too few. Like many of the celebrities’ ads, the game is never completely new to anyone who has acted as a spokesperson.

It is not that the baby is getting something from the game. The focus is more on many vendors. In the eyes of the players, they pay for the pleasure of the game rather than the short-lived, eye-pleasing space. Even without a vendor, players can get more sexy stimulation from other sources. The game baby just makes these sexy and game closer. As we all know, the development of the game to market expansion requires a lot of money, because the existence of the game baby apparently requires the manufacturers to pay a lot of capital, and if this part of the capital can be put into the game, then no doubt will be The potential of the game is excavated. But from another point of view, manufacturers do not think that this part of the funds can bring more benefits to themselves because of the increase in gameplay. The ultimate goal for manufacturers to develop games is to make money. What they are seeking is how to win greater benefits with as little investment as possible. Obviously, when the game is basically a put-to-order product on the market, attracting more eyeballs can bring them more profits than upgrading it. The old player's eyeball is no longer important, the new player's eyeball can bring them what they need. The game baby's way of making the game sexy is undoubtedly a solicitation for the general public. Since it is effective, it will certainly be accepted by many manufacturers and more developmental.

So we can't expect manufacturers willing to put more money into the development of the game. Even if there is no way to recruit new players into the game, then the original investment is obviously already available from the old player's pocket. Get the best interests they want. Therefore, we should actually thank the game baby for its appearance, because their existence has begun to make the game more formal and traditional, and it is more acceptable to the public. In an age when sex is king, there is nothing that can make people feel more intimate and close to what they originally rejected.

When we only focus our thinking on these baby games, we will see that they, like the football baby, do not make football more exciting because of their presence, but they are able to fully mobilize other factors, so Fans will be more crazy, football will become sexy, and football will have a beautiful landscape. So based on the same reason, we don't have to look at the baby of the game with a questionable eye, because their appearance also allows us to experience the rising desire in our subconscious. At least this way we can be more excited about the game and let us devote ourselves to the game with that ulterior motive.

So in this trend of numerous fashion packaging and online games, manufacturers have created a fashion show with online games that can always be exciting. It is not important whether they can show true colors. . As long as the audience can be satisfied with this catwalk in a short period of time, the online game packaging plan will be completed. I have no intention of evaluating this endless fashion show at the end of this article. It is because it is a product that caters to the market. After all, its happiness really exists!

Commentary: In the current online game boom, more and more game companies have joined the market. However, the competition is cruel and the reality is cruel. How to better promote the packaging of their own games has become a problem for all game companies. However, after all, the player's eyes are bright, and promotional packaging only promotes the promotion of the game. Really wanting the player to understand and accept it is to grasp the fundamental quality of the game. Fei Yu's article reveals a lot of players' ideals, propaganda and hype are just a means, not the ultimate goal. What really respects the players is the game makers who can fundamentally respect the player's wishes. From this point of view, it is not difficult to understand why Blizzard has received so much enthusiastic player support.

In today's game industry, it is worthwhile for us to worship, not just false totems set up under propaganda, but more to be the image of the game itself.

Text: Fei Yu ice vector