Abstract: E-commerce, regardless of people's attitude toward it, has really entered our lives after years of growth. It can be predicted that its impact on our lives and even the entire society will be enormous and far-reaching. This article will only look at one aspect of this, that is, the changes in the influence of commodity packaging on e-commerce to glimpse this dramatic change.
Keywords: E-commerce business environment packaging function
First, e-commerce and traditional business As the name suggests, e-commerce is a highly electronic form of business activities. At present, the definition of e-commerce is varied, and social actors in different fields have made different interpretations. On the whole, the definition in the mainstream is mainly from the manufacturing enterprises in the IT industry. This precisely reflects the revolution in the way of e-commerce as a business activity led by the technological revolution. If we look at electronic commerce from the historical and macro perspective of human social development, we will realize that the electronic revolution in this business field is only a broad one triggered by the third technological revolution since the 1950s. As far as part of the far-reaching human social revolution, e-commerce is the basic way in which people engage in economic activities and have economic ties during the era of knowledge economy.
At present, even if viewed from a worldwide perspective, e-commerce is still in the initial stage of development, which objectively leads people to recognize the limitations of e-commerce. We have noticed that although there are many books on e-commerce in the market today, most of the e-commerce awareness is relatively simple, belongs to popular science, and lacks certain depth. The specific manifestation is that the description of e-commerce is often limited to the technical level, or is a large number of statistical data listed, but does not grasp the essence of e-commerce from the overall height of the society, there is no in-depth analysis of superficial phenomena.
The operation of e-commerce as a form of business activity is by no means only solved through a technical level, but requires the coordinated coordination of many elements such as technology, society, law, finance, etc. Any one of these elements is not sound and perfect will affect The healthy development of e-commerce. A period once popularized a view that China’s e-commerce and e-commerce in developed countries are on the same starting line. This is overly optimistic, because if we compare the above elements in our country and developed countries, we’ll see that difference.
In traditional commerce, its kinship consists of such elements as technology, society, law, and finance. What is the difference between e-commerce and traditional business? The key lies in the changes in the coordination of these elements. The key to the change lies in the maturity and application of information and network technologies. This change is a gradual process in the transition from traditional commerce to e-commerce. Some people even believe that the use of the telegraph as the earliest electronic means in human economic activities in 1839 began the traditional business to e-commerce. The process of transformation. But the decisive factor was the birth of computers in the 1940s and the revolution in information technology. As a result, EDI (Electronic Data Interchange) was born in the 1970s (generally considered to be an early form of e-commerce). In the 1990s, real e-commerce emerged.
It can be seen that the fundamental difference between e-commerce and traditional commerce lies in whether there is a powerful information and network method as an environmental platform for business activities. In the two forms of business activities, the coordination and coordination of the elements of business activities are different, resulting in a difference in the specific implementation of business activities, the configuration of resources, and the efficiency of implementation. E-commerce is in the form of electronic, informational, networked, and virtualized business activities. It is represented in terms of the reorganization of key elements of business activities and the optimization and consolidation of various social resources; in the result, it is represented as business. Increased activity efficiency and increased social and economic benefits.
II. Commodity Packaging and Business Environment According to the viewpoint of political economy, commodities reflect the economic relations in the society, the production of social division of labor, and the appearance of commodities and exchanges. The appearance of currency makes the buying and selling of goods in the process of commodity exchange more time. Break up and expand in space.
This change has made it indispensable for the seemingly insignificant things called commodity attachments. The relationship between goods and packaging can be represented by the following figure:
According to the traditional packaging theory, the functions of packaging include: accommodation, protection, communication, beautification, convenience, and environmental protection. As can be seen from the figure, any product reaching the consumer from the producer must go through a series of links (these are all completed in a certain business environment). In this process, first of all, it is required that the packaging be able to contain and protect the packaged objects. This is the basic function of the package. On the basis of basic functions being fulfilled, the business environment will also require functional requirements such as communication and beautification for the packaging; further, at a higher level, the business environment will also provide functional requirements for convenience and environmental protection for packaging, as opposed to packaging. Basic functions, we can call these functions as the derivation function of the package. It can be seen that the functional requirements of the business environment for packaging are hierarchical.
The relationship between business environment and commodity packaging is a relationship between change and adaptation. Different business environments put different requirements on the function of commodity packaging. The different functions of packaging will also be strengthened or weakened due to changes in the business environment. We will see this more clearly in the history of packaging development.
In the traditional business environment, sales channels are relatively important. For some industries, there are even many levels of sales channels. Products are transferred from producers to consumers. Generally, they have to go through complicated sales channels. In this process, commodity packaging On the basis of satisfying basic functional requirements, the business environment's requirement for the derivation function of packaging is to assume the role of promoting sales of goods. Therefore, packaging is called “silent salesmanâ€, which is in the traditional business environment, commodity packaging. A prominent feature of the show.
Third, commodity packaging under e-commerce environment As mentioned earlier, in the traditional business environment, the realization of social production and reproduction, or the key to the realization of commodity value and use value lies in sales channels; and in the e-commerce environment, from this A key link is moving from sales channels to logistics channels.
Because e-commerce enables business activities to be characterized by e-business, informationization, networking, and virtualization, merchandise producers can directly publish merchandise sales information on the Internet, and consumers can directly query the information they need on the Internet. This easily bypasses the middle sales link, and thus the sales channel achieves "flattening." Although the logistics link will rely on highly developed information and networking methods, it will inevitably have actual operations outside the network, and it will also adapt to the high standardization and high efficiency in the e-commerce environment. Therefore, the smoothness of logistics links has become the key to the realization of commodity value and use value under the e-commerce environment.
In the e-commerce environment, due to the importance of sales channels to the logistics channels, the requirements of the business environment for the packaging environment return to its basic functions: the functions of accommodation and protection are relatively important.
For the understanding of this change, we only need to explain it through the simple example of online shopping. In e-commerce, merchandise producers publish merchandise sales information on the Internet, and consumers search on the Internet for information they need—the function of sales agencies is diluted, and packaging no longer has to assume the role of “silent salesmanâ€. In this way, consumers will no longer be confused by bizarre packaging, but directly compare the pros and cons of different products. When consumers select a satisfactory product, they sign a sales contract with the manufacturer through the Internet, and then pay through the network, perform offline delivery, and finally complete the transfer of product value and use value. The next step is to control the network or through the network. After-sales service.
In an ideal e-commerce environment, because information flow, business flow, and currency flow of business activities can be completely realized through the network, logistics can also use the advantages of the network to improve efficiency and achieve real-time control. However, there is a link worthy of attention, that is, the acceptance of goods, which put forward new functional requirements for packaging. In the traditional business environment, consumers are personally selecting goods in the actual shopping environment (such as shopping malls). The business flow process and the product acceptance process are unified, that is, the transfer of product value and use value is consistent. In the e-commerce environment, these two processes are separated to a certain extent: buyers and sellers complete the process of the merchant flow (the transfer of the value of goods) in the virtual environment of the network, and the acceptance process of goods (use of goods The shift in value is relatively backward. This change in the business environment also puts forward new requirements on the function of commodity packaging, that is, commodity packaging should be conducive to the acceptance of commodities. This point is of particular practical significance, because at present domestic e-commerce is still in the early stages of development, and the coordination of various elements is poor. It is reflected in the payment method is a variety of payment methods, of which cash on delivery takes up a large proportion. Therefore, it becomes even more important for the commodity packaging to be accepted by the buyer. In this regard, the vast number of manufacturers and the logistics industry can do a variety of attempts. For example, some online bookstores use transparent plastic bags for the packaging of their goods, books, so that consumers can easily accept the goods.
At the same time, under the e-commerce environment, e-commerce has shortened the sales channels, made the sales channels “flattened,†weakened the promotion of packaging, and allowed the package to return to its basic functions of containing and protecting the goods. On the one hand, this results in simplifying the packaging of goods on the one hand, and on the other hand it can reduce some unnecessary sales packaging, which inevitably has a positive effect on environmental protection. (Du Hongwei, Renmin University of China)
Keywords: E-commerce business environment packaging function
First, e-commerce and traditional business As the name suggests, e-commerce is a highly electronic form of business activities. At present, the definition of e-commerce is varied, and social actors in different fields have made different interpretations. On the whole, the definition in the mainstream is mainly from the manufacturing enterprises in the IT industry. This precisely reflects the revolution in the way of e-commerce as a business activity led by the technological revolution. If we look at electronic commerce from the historical and macro perspective of human social development, we will realize that the electronic revolution in this business field is only a broad one triggered by the third technological revolution since the 1950s. As far as part of the far-reaching human social revolution, e-commerce is the basic way in which people engage in economic activities and have economic ties during the era of knowledge economy.
At present, even if viewed from a worldwide perspective, e-commerce is still in the initial stage of development, which objectively leads people to recognize the limitations of e-commerce. We have noticed that although there are many books on e-commerce in the market today, most of the e-commerce awareness is relatively simple, belongs to popular science, and lacks certain depth. The specific manifestation is that the description of e-commerce is often limited to the technical level, or is a large number of statistical data listed, but does not grasp the essence of e-commerce from the overall height of the society, there is no in-depth analysis of superficial phenomena.
The operation of e-commerce as a form of business activity is by no means only solved through a technical level, but requires the coordinated coordination of many elements such as technology, society, law, finance, etc. Any one of these elements is not sound and perfect will affect The healthy development of e-commerce. A period once popularized a view that China’s e-commerce and e-commerce in developed countries are on the same starting line. This is overly optimistic, because if we compare the above elements in our country and developed countries, we’ll see that difference.
In traditional commerce, its kinship consists of such elements as technology, society, law, and finance. What is the difference between e-commerce and traditional business? The key lies in the changes in the coordination of these elements. The key to the change lies in the maturity and application of information and network technologies. This change is a gradual process in the transition from traditional commerce to e-commerce. Some people even believe that the use of the telegraph as the earliest electronic means in human economic activities in 1839 began the traditional business to e-commerce. The process of transformation. But the decisive factor was the birth of computers in the 1940s and the revolution in information technology. As a result, EDI (Electronic Data Interchange) was born in the 1970s (generally considered to be an early form of e-commerce). In the 1990s, real e-commerce emerged.
It can be seen that the fundamental difference between e-commerce and traditional commerce lies in whether there is a powerful information and network method as an environmental platform for business activities. In the two forms of business activities, the coordination and coordination of the elements of business activities are different, resulting in a difference in the specific implementation of business activities, the configuration of resources, and the efficiency of implementation. E-commerce is in the form of electronic, informational, networked, and virtualized business activities. It is represented in terms of the reorganization of key elements of business activities and the optimization and consolidation of various social resources; in the result, it is represented as business. Increased activity efficiency and increased social and economic benefits.
II. Commodity Packaging and Business Environment According to the viewpoint of political economy, commodities reflect the economic relations in the society, the production of social division of labor, and the appearance of commodities and exchanges. The appearance of currency makes the buying and selling of goods in the process of commodity exchange more time. Break up and expand in space.
This change has made it indispensable for the seemingly insignificant things called commodity attachments. The relationship between goods and packaging can be represented by the following figure:
According to the traditional packaging theory, the functions of packaging include: accommodation, protection, communication, beautification, convenience, and environmental protection. As can be seen from the figure, any product reaching the consumer from the producer must go through a series of links (these are all completed in a certain business environment). In this process, first of all, it is required that the packaging be able to contain and protect the packaged objects. This is the basic function of the package. On the basis of basic functions being fulfilled, the business environment will also require functional requirements such as communication and beautification for the packaging; further, at a higher level, the business environment will also provide functional requirements for convenience and environmental protection for packaging, as opposed to packaging. Basic functions, we can call these functions as the derivation function of the package. It can be seen that the functional requirements of the business environment for packaging are hierarchical.
The relationship between business environment and commodity packaging is a relationship between change and adaptation. Different business environments put different requirements on the function of commodity packaging. The different functions of packaging will also be strengthened or weakened due to changes in the business environment. We will see this more clearly in the history of packaging development.
In the traditional business environment, sales channels are relatively important. For some industries, there are even many levels of sales channels. Products are transferred from producers to consumers. Generally, they have to go through complicated sales channels. In this process, commodity packaging On the basis of satisfying basic functional requirements, the business environment's requirement for the derivation function of packaging is to assume the role of promoting sales of goods. Therefore, packaging is called “silent salesmanâ€, which is in the traditional business environment, commodity packaging. A prominent feature of the show.
Third, commodity packaging under e-commerce environment As mentioned earlier, in the traditional business environment, the realization of social production and reproduction, or the key to the realization of commodity value and use value lies in sales channels; and in the e-commerce environment, from this A key link is moving from sales channels to logistics channels.
Because e-commerce enables business activities to be characterized by e-business, informationization, networking, and virtualization, merchandise producers can directly publish merchandise sales information on the Internet, and consumers can directly query the information they need on the Internet. This easily bypasses the middle sales link, and thus the sales channel achieves "flattening." Although the logistics link will rely on highly developed information and networking methods, it will inevitably have actual operations outside the network, and it will also adapt to the high standardization and high efficiency in the e-commerce environment. Therefore, the smoothness of logistics links has become the key to the realization of commodity value and use value under the e-commerce environment.
In the e-commerce environment, due to the importance of sales channels to the logistics channels, the requirements of the business environment for the packaging environment return to its basic functions: the functions of accommodation and protection are relatively important.
For the understanding of this change, we only need to explain it through the simple example of online shopping. In e-commerce, merchandise producers publish merchandise sales information on the Internet, and consumers search on the Internet for information they need—the function of sales agencies is diluted, and packaging no longer has to assume the role of “silent salesmanâ€. In this way, consumers will no longer be confused by bizarre packaging, but directly compare the pros and cons of different products. When consumers select a satisfactory product, they sign a sales contract with the manufacturer through the Internet, and then pay through the network, perform offline delivery, and finally complete the transfer of product value and use value. The next step is to control the network or through the network. After-sales service.
In an ideal e-commerce environment, because information flow, business flow, and currency flow of business activities can be completely realized through the network, logistics can also use the advantages of the network to improve efficiency and achieve real-time control. However, there is a link worthy of attention, that is, the acceptance of goods, which put forward new functional requirements for packaging. In the traditional business environment, consumers are personally selecting goods in the actual shopping environment (such as shopping malls). The business flow process and the product acceptance process are unified, that is, the transfer of product value and use value is consistent. In the e-commerce environment, these two processes are separated to a certain extent: buyers and sellers complete the process of the merchant flow (the transfer of the value of goods) in the virtual environment of the network, and the acceptance process of goods (use of goods The shift in value is relatively backward. This change in the business environment also puts forward new requirements on the function of commodity packaging, that is, commodity packaging should be conducive to the acceptance of commodities. This point is of particular practical significance, because at present domestic e-commerce is still in the early stages of development, and the coordination of various elements is poor. It is reflected in the payment method is a variety of payment methods, of which cash on delivery takes up a large proportion. Therefore, it becomes even more important for the commodity packaging to be accepted by the buyer. In this regard, the vast number of manufacturers and the logistics industry can do a variety of attempts. For example, some online bookstores use transparent plastic bags for the packaging of their goods, books, so that consumers can easily accept the goods.
At the same time, under the e-commerce environment, e-commerce has shortened the sales channels, made the sales channels “flattened,†weakened the promotion of packaging, and allowed the package to return to its basic functions of containing and protecting the goods. On the one hand, this results in simplifying the packaging of goods on the one hand, and on the other hand it can reduce some unnecessary sales packaging, which inevitably has a positive effect on environmental protection. (Du Hongwei, Renmin University of China)
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