Inspired by Milan Furniture Fair, Boloni focuses on creating a lifestyle platform
Editor's Note: Boloni's overall home improvement group, which has been watching the Milan Home Show for more than 10 years, is no longer obsessed with the research and development of single products. After this year's Milan Home Show, Bolognese CEO Cai Ming said: "This year is the biggest year for us in Bolognese. We have seen last year since 1999. I don't think we have seen it. We suddenly felt that we understood this year. First of all, there was no connection between design and business model. Now we know very well what business model is going to be designed, not just that the design is good. Design is good, if it doesn't match our business model, no matter how good the design is. It doesn't make sense to us either. So the first point, we understand the connection between design and business model. Second, when Chinese companies go to learn products, how do we do a good job of the lifestyle platform?" Cai Ming indicated that the Milan exhibition has gone. He boldly predicts that in the next five years, Chinese companies will enter the Milan exhibition in large numbers. In the next 15 years, there will be only a few international companies left in the world, and others will be acquired or killed by Chinese companies.
Deep understanding of the relationship between design and business model through Milan exhibition
Reporter : What do you expect to see before you go to Milan? What did you get after you went there?
Cai Ming : This year is the biggest year for our Bolognese Harvest. We have seen last year since 1999. I don’t think we have seen it. This year we suddenly felt that we understood it. First of all, there was no connection between design and business model. Now we know very well what business model is going to be designed, not just saying that this design is good. Design is no better, if it doesn't match our business model, no matter how good the design is, it doesn't make sense to us. So the first point, we understand the connection between design and business model. Second, when Chinese companies go to learn products, how can we do a good job in the platform of lifestyle? Avoiding competition For us, we will continue to clarify where our competitiveness lies. . Because even the best single item was learned after two months. What is the true soul of each single species, we have to study these and grasp the soul of the design. This year our team was able to look at these item designs from a lifestyle perspective. “What is this?†“Why?†“What is the relationship between accessories and lifestyle?†“What is this inside of expressing it?†This is the topic we talked about this year. So this year is our year of deep understanding of lifestyle.
Reporter : So what new technology is there in Milan this year?
Cai Ming : Because there is no special hardware this year, there are no new things that are particularly eye-catching. Because there is no big breakthrough in hardware, there is no improvement in the process, so there is only some change in the surface material. And we have not seen any special improvement in technology this year. This year, it is mainly a formal large number of new displays on the surface of the melamine plate (wear plate) in terms of texture (embossing).
Reporter : So what else can you study at this year's Milan exhibition?
Cai Ming : First of all, the design of various items is still endless. Although the company has no funds, creativity is still there. But this kind of creation doesn't have big money, so you can't see the big design. But breakthroughs in various items have been there. And as I said, these breakthroughs will be used by Chinese companies in the future. Because there is no market in Europe.
Reporter: Is there a trend in this year's design?
Cai Ming : No, this year can be called a "review" year. It seems like the old film looks back.
Reporter : Can you tell us which items you are impressed with?
Cai Ming : Because I am not interested in single products this year, because Bolognese's business model has changed. Bologna is gradually becoming a platform. Selling is a holistic lifestyle – all living spaces in a lifestyle. Living room, bedroom, kitchen, Garden and other spaces. Therefore, we are concerned about the overall atmosphere of the top wall, furniture, and soft accessories. We don't pay much attention to single items. We gradually want to quit the item. Instead, look for a lot of good items and work with us. And Bologna is a holistic approach that gives our customers a final overall atmosphere. Because the ability of consumers does not have the ability to pick a lot of items and then integrate the atmosphere of the space.
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