"A Burmese rosewood chair is more than 10,000 yuan, and the Eight Immortals table is set at 10,000 yuan. The original money for buying solid wood furniture can now buy mahogany furniture." Recently, Mr. Huang passed the downtown Tangjiaqiao Overseas Chinese Garden. The newly opened mahogany pavilion "and Yi Xuan" was so emotional. In Mr. Huang’s impression, mahogany furniture is called “Rolls Royce†in the furniture industry. The price is hundreds of thousands of yuan or even millions of yuan. When did the mahogany furniture quietly put down the body and enter the market?
Last weekend, the reporter went to the "He Yi Xuan" mahogany furniture hall and found a circle. Now it costs $10,000 to move back a solid mahogany furniture. The "Heyixuan brand chain directly operated store" which was just opened in July this year is all factory-running mahogany furniture. Although there are many furniture made of precious wood such as lobular rosewood, the performance report of more than two months has been displayed. When the public enters the store to buy mahogany furniture, they prefer the cheaper price. “The combination of tens of thousands of yuan is very popular. I once bought three sets of tea table sets when the customer got out. The total cost is less than 20,000 yuan. This price is only a fraction of the fine mahogany bed.†The store clerk said .
Pan Jiaohong, general manager of “He Yi Xuanâ€, said that high-end products sold well in the past few years, and raw materials have risen year by year, attracting a large number of redwood fans, including many investors. In the second half of last year, after the price of “roller coaster†in the mahogany market, some people aimed at mid-range mahogany furniture with lower risk and higher cost performance. Since the beginning of this year, manufacturers have broadened the production share of mid-range goods supply, which is also based on the market wind direction standard adjustment: "High-end demand is limited, as high-end products, mahogany makes changes and concessions in price and materials, in order to attract more consumers."
Because of the different raw materials, the price of mahogany furniture is not the same. For example, lobular rosewood is regarded as a luxury in mahogany, while Burmese rosewood and South American rosewood are more demanding due to brightness, color and cost performance. The sales staff of the Redwood Home Furnishing Center, which is connected to Fufu Home Shopping Plaza, said that since September, sales of the store have increased by only 20% to 30%.
A price reduction does not mean a quality discount. Pan Jiaohong made an analogy: "A set of tens of thousands of leather sofas may take a few years, the skin will wear out and depreciate, but the redwood is not the same, not only does it not add value, but also adds value. If used properly, the color is more mellow and more It is good to see. It is understood that the price of the moderately priced Burmese rosewood, a set of five-piece seat in the Ming style, the price in 2012 is about 30,000 yuan, a slight increase of 10% this year, about 33,000 yuan.
According to industry insiders, the raw materials of redwood are scarce. Under normal circumstances, there is a 10% to 20% increase every year. In March of this year, Siamese rosewood, Central American red rosewood, South American red rosewood, Central American black rosewood and big leaf rosewood It was included in the Convention on International Trade in Endangered Species of Wild Fauna and Flora. The introduction of this trade "limitation order" has added a certain amount of fire to the sales of mahogany furniture. In the interview, the person in charge of many furniture cities in the city said that many consumers who came to buy mahogany furniture were carrying the value-protection function of mahogany. In this regard, some merchants have also opened a repurchase through train, such as "He Yi Xuan" announced the lifetime maintenance of the products sold, according to the market price of the year, so that consumers less difficult to realize the concerns. The industry believes that the investment collection of mahogany furniture depends on its "shape, material, art." Some consumers once heard that it is a precious wood production, they blindly follow the trend to buy, but did not have a deep understanding of the design and style of furniture, and purchase mahogany furniture with rough workmanship and general shape, its appreciation potential is not high.
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