The country aims to curb investment and speculative purchases. In the ongoing regulation of real estate policies, the real estate market still maintains a good growth momentum. This makes this part of the consumer who wants to become the biggest “golden owner†in the home building materials industry. The cabinet industry is deeply affected by real estate, and it is naturally unavoidable.
Enterprises that just need to return to the market to return to the market must actively "prepare"
Four types of just-needed owners return to the market
However, with the strengthening of the state's regulation of real estate, the investment and speculation of the consumer groups in the real estate market have been suppressed, and some of the newly-needed owners have returned to the historical stage. According to incomplete statistics, starting from May this year, just-needed owners have accounted for 80% to 90% of the buyers.
"It is precisely because of the changes in the upstream market environment, seeing the return of the newly-needed owners, the major home building materials business has launched a battle for the just-needs." Yao Baolin, president of the Hunan Provincial Interior Decoration Association said. In his view, there are four types of people who are the main forces that just need the market. The first category is those who are married for many years to buy a house to marry; the second category is those who have the ability to buy a house after years of hard work in the city; the third category is those who steadily improve their careers and prepare to improve their living environment for their families; the fourth category is Completed the successful person who dreamed of living in the villa. The data shows that these four categories of people accounted for 70% of the first half of the renovation performance.
Industry insiders are optimistic about the home improvement market in the second half of the year
Some insiders said that they are very optimistic about the home improvement market in the second half of this year. The gradually emerging rigid demanders and the purchasing power of those who are improving the demand for housing have become the strong targets for activating the sales performance of the home building materials industry. "No matter how the market changes, just because of marriage or other needs, just need the family will eventually be shot, rigid demanders and improved housing demand are the main force of terminal consumption, but they also influence the sales performance of the home industry." He predicted, The outbreak of the home improvement market in Changsha is likely to appear in the second half of the year.
Therefore, the first priority of the current cabinet brand is to work hard in all kinds of actual combat, in order to use the better service, quality and higher cost performance in the future, to give consumers better and more choices.
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