The development of China's Internet industry is changing with each passing day, and online shopping is becoming more and more mature. The small goods industry that people need every day is the first to enter the e-commerce army. With the continuous growth of online shopping platforms, the scale of online shopping users continues to grow, and the scale of online sales continues to grow rapidly. The traditional large-scale industries, including the furniture industry, have also joined the “fashion†to join the online shopping torrent.
Although the furniture industry has entered the online shopping market soon, there are many furniture companies who are striving to get the fresh cake of furniture network marketing. It is understood that today's online furniture e-commerce sites are divided into three categories: the first category is based on the store established by the store furniture store, such as Red Star Macalline; the second category is that they have manufacturers and have certain well-known brands, The establishment of furniture online shop, on the one hand, is to promote the brand, on the other hand, to increase a sales channel, such as Qumei; the third category is that there is neither a physical store nor a brand of its own, a self-built website platform, and established with some furniture brands. Mutual cooperation and cooperation, so many furniture online sales models, in the end, what kind of furniture market can bring good benefits to the industry?
Honesty is the foundation of furniture to enter e-commerce
Although online shopping has been recognized by many consumers, and gradually become the preferred shopping method after 80, 90, due to the particularity of furniture selection, online shopping furniture is still not acceptable to some people, the reason is that furniture is a high price and large size And the products with longer ages must be personally felt before they can be purchased, but the online can not be touched. All information can only be learned from the introduction of the goods and customer service. Some businesses may falsely report the materials of the furniture in order to increase sales. . Therefore, in order to allow more consumers to accept online shopping furniture, online marketers must use the true face to communicate with consumers in the network, to restore the original appearance of furniture, to establish a good brand for themselves with quality service and products. The image, thus gaining the trust of more consumers.
Furniture online sales to mature e-commerce can not be false
Online shopping guides require more professional and comprehensive talents
Many consumers do not have a clear direction in the purchase of furniture, if you see the eye-edge when you visit the furniture store, touch the quality or ask the furniture shopping guide, and then make a decision. However, because the network can't touch it by hand, when the consumer chooses to view the picture of the furniture, it is the introduction of the customer service.
However, the current furniture online cake has been divided by many merchants, so in order to have higher performance, the customer service staff can not only assume the role of furniture introducer, but also act as a home designer, that is, It is necessary to introduce suitable furniture according to the decoration style of the customer's living room, to make the furniture of the customer and the decoration of the room perfectly match, and to teach the matching method of the consumer furniture. Now consumers are not only buying furniture, but also a way of life. To this end, customer service personnel must carry out certain professional training before going to work, including professional knowledge of furniture sales skills, furniture maintenance and furniture matching.
Logistics services must be perfected to make furniture online shopping unimpeded
All along, hindering the development of furniture online shopping is the lack of perfect logistics and transportation services. Furniture is a special kind of commodity. Whether it is purchased in the mall or purchased online, transportation is a problem, and most online dealers do not have their own logistics system. Instead, it is handed over to other logistics companies. Once there is a problem in transportation, the seller and the logistics will shirk each other, and eventually the customer is injured, which also dispels the consumer's interest in online shopping.
If you achieve the above three conditions, I believe that online shopping in the furniture industry will develop faster and better.
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