Furniture has become one of Tmall's gold-absorbing categories. On the day of Tmall Double Eleven in 2012, the sales of home brand stores such as Quanyou Home, Gujia Home, Lin's Wood and other brands exceeded 40 million, of which the sales of All Friends Home Furnishing Stores exceeded 100 million. Along with these stores, there is also a group of special logistics service providers that provide a full range of services such as furniture distribution in the same city and on-site installation.
When the Tmall double eleven approached this year, the above-mentioned logistics service providers are also ready to go. Billion State Power Network recently contacted Tmall home distribution installation and maintenance one-stop service provider Hezhong Yangshuo Technology, to understand its preparations for the double eleven.
According to Ziyuan, general manager of Hezhong Yangshuo, last year's sales of furniture category of Tmall double eleven reached about 1.5 billion yuan. Although there is no data at present this year, it can be predicted from the pre-sale situation (it is reported that Tmall's pre-sale of furniture this year accounts for about 15% of the total sales). Ziyuan revealed that since the launch of the double eleven pre-sales, there have been sales of Tmall stores reaching 50 million.
For the logistics distribution installation that generated the order during the double eleventh period, Hezhong Yangshuo has made a complete record. In terms of warehousing, the company has set up temporary warehouses in each receiving place to cope with the skyrocketing of double 11 orders. In the collection and delivery strategy, Hezhong Yangshuo will adopt daytime receipt and evening delivery during the double eleven period. Time schedule, to ensure that parcels fast forward and fast, to prevent the explosion.
Ziyuan told Yibang Power Network that orders generated during the double eleven period will usually be shipped within 2 days. In order to speed up the delivery speed, Hezhong Yangshuo is trying to cooperate with a small number of merchants to deliver the goods to the backbone warehouse in advance. At present, the products of this part of the store have already arrived in the warehouse.
Arrival time varies according to the mode of transportation. Under normal circumstances, land transport orders will arrive within 36~40 hours; while Dalian, Shenyang, Harbin and other cities that use water transport will arrive more slowly, it takes 8~10 days, but consumers can also choose higher prices. Ground transportation method. According to its introduction, the price of land transport is 200 yuan, while the price of water transport is 120 yuan.
However, as the order surged, there was an increase in the rate of loss of goods. According to Zi Yuan, the loss rate of Hezhong Yangshuo is usually controlled at around 3%, while the loss rate during the double eleven period will increase slightly. “The usual boarding and getting off the train are the responsibility of their own employees. During the double eleventh period, some temporary workers will be added. The professional level is not enough, which will inevitably affect the protection of goods.â€
It is worth noting that although the order volume during the double eleven period has increased significantly, Ziyuan admits that its profit will not increase. On the contrary, due to the increase in various costs during this period, the profit of Hezhong Yangshuo is likely to be depressed.
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