According to industry insiders, due to the large number of big brands in well-known stores, the promotion of various promotions may be more reliable.
In recent years, the concept of “floor price†in the home industry has been frequent. The concepts of “lowest priceâ€, “factory price†and “factory direct supply†stimulate consumers' desire for shopping. However, many consumers carefully screened and found that the advertising effect of these words is far greater than the actual promise. Industry experts remind that large-scale products such as consumer goods can not only look at the price of impulse consumption, but also should consider the quality, service and other factors, comprehensive consideration of cost performance.
The concept of “floor price†in the home industry
Recently, a consumer called this reporter, who bought a model of Wanhe brand water heater at Dazhong Electric for 4,500 yuan. As a result, he saw the same model product marked "Special 3500 yuan" at the China Home Expo. The consumer said that the clerk of the electrical store had promised to himself that the price of the store was "the lowest price of the year", and if there is a higher price than the store, the price difference can be compensated. The consumer is confused: "Is the 3,500 yuan found now the lowest price?"
In recent years, in the marketing activities of home stores, home improvement companies and furniture and building materials brands, the concepts of “most benefitâ€, â€œé’œæƒ â€ and “the lowest in the city†have appeared frequently; some brands have “factory price†and “base price†as The marketing activities of selling points are also quite common; in some home group buying and exhibition activities, the words “selling price†and “lowest price†are everywhere. But whether the reserve price is the lowest price has become a question for many consumers.
The reporter's investigation found that with the advent of "Golden September and Silver 10", such "base price" propaganda began to appear intensively. At the just-concluded Summer China Summer Expo 2013, many merchants used the words “base price†and “factory priceâ€; in the “Top League†event to be held on September 15th, the posters were printed “factory direct supplyâ€. Price, lower than the National Day, unprecedented promises; will be held on September 8th, the iconic floor "grab factory" activities, promised that "all products have the direct supply of the Shengxiang Group factory, open the price, will bring Give customers the most practical and direct minimum price."
Not only are all kinds of marketing activities, even in the general stores, "special offer" and "selling" products are everywhere. On September 3, the reporter visited the Green Xin Home Building Materials Supermarket located in the West Fourth Ring Road. On the first floor of the Moen counter, the owner told the reporter: "The 'lowest price' in the store is not reliable. We all get the goods from the manufacturers, the rent is cheap, and the price is cheaper."
"Bottom price" is mostly gimmicks?
An industry insider who did not want to be named told reporters that in the home furnishing industry, the "base price" propaganda strategy is mostly gimmick, and the credibility is not great. Since household products are not fast-moving consumer goods, consumers will rarely know the price in advance if they do not have a demand. After the purchase, they are not too concerned about price changes. He said: "Many brands in the holiday promotion, usually take a few products to make specials, the real price, support price comparison products, mostly tail or outdated models, it is difficult for consumers to find the same product elsewhere."
Liu Chen, secretary-general of the Beijing Home Furnishing Industry Association, said: "The same brand is the iron price in the same price in a certain market. Merchants will not chase prices because of the promotion, resulting in chaos in the price system of the whole region. Big brands will not have such mistakes. Some Small brands make such commitments even less credible. These small brands have few stores in the market, and the lowest price does not know who it compares with."
According to industry analysts, the “base price†propaganda that frequently appears in the market comes from the normalization of marketing activities, and merchants have to come up with such gimmicks to attract attention. Guo Wanlong, general manager of Beijing Yulong Yinuo Economic and Trade Co., Ltd. said: "The reserve price and factory price are just sayings. In fact, even people who sell products sometimes find it difficult to judge whether these products are worth the price. But once this time node is reached, There is no consumer patronage for promotion, so you will come up with various rhetoric. As for whether it is really the lowest price, consumers need to judge it themselves."
Big brands may be more reliable
Compared with the “base price†promise that cannot be verified in the market, industry insiders said that because of the large number of stores in well-known stores, the prices of big brands are comparable, and the “base price†promotion may be more reliable.
In the “Top Alliance†event held on September 15th, the gold medal cabinet was one of the participating merchants. Lu Jiyi, general manager of Gold Kitchen Cabinet Beijing, said: "The offer will start from August 24th. On the day of the event, the company will announce the discount given by the factory according to the number of people present, so it is called the 'lowest price'. In fact, we are going At the end of the year, we have developed a marketing strategy, including how many marketing activities will be conducted this year, and the price given each time will be strictly enforced. Some activities do perform the 'lowest price of the year', but it does not mean the lowest price. Only once a year."
Wang Xiaoyu, general manager of the marketing department of Shengxiang Group, also said: “The price concessions for the “grab factory†factory direct supply activities are coming from many places, such as companies, distributors, stores, etc., and the profit per product is different. The average is 20% off, which is the lowest discount for the icon in Beijing.†Wang Xiaoyu said that in this kind of activity, the lowest price and the minimum guarantee time of each product will tell consumers. He said: "No one in the future market can say bad, so our 'minimum' can only guarantee three months to half a year. Consumers care about the 'lowest price', should ask the time, model, big brand here. The party can't do it."
â– Survey
Most consumers doubt the "base price"
Judging from the incomplete investigation results of the reporters, consumers are no strangers to the “base price†and “factory price†frequently appearing in the home industry. Nearly 90% of consumers have said that they have encountered similar situations. But the survey also shows that more than 90% of consumers are skeptical about the so-called "base price."
Among the consumers surveyed, more than 70% of consumers said that they would compare prices before or after purchase, which indicates that price is still an important factor in the purchase. Yu Xiusu, vice president and secretary general of the Beijing Furniture Industry Association, believes that the price determines whether the purchase is reasonable. After all, consumers do not want to suffer losses, so price comparison is inevitable.
In terms of the attitude of “base priceâ€, the opinions of consumers surveyed are relatively low. 41.18% of consumers believe that the merchants use the characteristics of large passenger traffic in the peak season, and achieve small profits but quick turnover with a certain discount; 35.29% of consumers believe that the merchants will raise the price before the holiday season and then discount. Yu Xiusu believes that consumers' judgments on prices are mostly intuitive and emotional. For example, one-sidedly think that there is a price increase before the holiday. Most of them have not been actually investigated and there is no evidence, but they can also be reflected from the side. At present, consumers still have some distrust of the home industry.
â– Demystifying the "base price"
Store
The lowest price in the city is actually the unified price.
In the face of the peak season, the store also has to play "price cards." In addition to some regular forms of coupons, sweepstakes, etc., guarantees such as "the same brand, the same product, no more than the other malls in the city" will be made.
Nail Art Brush, SAMINA FORAM Nail Brush includes Gel Nail Brush, Poly Gel Nail Brush, Acrylic Nail Brush ...with different functions: GEL - for gel modeling we choose brushes suitable for scooping UV / LED gel, so it is necessary to use a flat brush with which you can easily apply UV / LED gel on your nails and shape it into the right shape. There are several hair sizes and types. Furthermore, 2 shapes are used for gel modeling, either flat straight or flat oval. SAMINA Nails offers several types, which you can find HERE.POLY GEL - a special brush is used on the poly gel, which has a spatula at one end to gain mass and a brush at the other end for shaping. We also offer a device that has a silicone tip at the ends, which can be used to shape the poly gel. We offer a poly gel brush here.ACRYLIC - round brushes with a tip are used for modeling acrylic nails. The most common sizes are 8 and 10, and the finest hairs that use liquid are perfectly used for these brushes. We offer these brushes Here.
Suitable for drawing lines ,hearts, stars, moons, spider webs and what ever else, making your nails more elegant and charming.
SAMINA NAIL BRUSH:
These liner brushes are not only good for swirling and blending effects, but also for fine art painting.
The body of the nail art brush pen is light and comfortable, easy to hold and paint.
The nail detail brush are made of durable nylon hair,with proper flexibility and not easy to lose bristles.
This thin nail art brush set is great for professional nail shop and diy nail art at home.
Nail art brush, Kolinsky Nail Beauty Tool, Artist Nail Brush, Nail Artists Brush
SAMINA FORAM (SHENZHEN) CO., LIMITED. , https://www.saminamakeuptools.com