The basics of packaging design

A good packaging function

The primary factor that reflects the good packaging function is to require a very reasonable packaging structure. The first condition to reflect this rationality is whether the choice of packaging materials is reasonable. At present, packaging materials are basically paper, plastic, glass and metal as the main materials. The choice of materials depends on the shape of the product. Different choices of materials are not entirely for cost accounting, but also for the convenience of consumers. The appropriate capacity is another important factor that reflects the rationality of the packaging structure. The appropriate capacity will bring the user a case, which is not only convenient to store but also easy to transport. Reasonable choice of materials and reasonable arrangement of capacity directly play an active promotion role in the entire process of dealer products. Strive to achieve scientific and rational

The structure is reasonable and convenient to use

Protecting goods for shipment

Appropriate capacity suitable for storage

Proper material promotion

Second visual effects should be eye-catching

Product packaging design should have a strong shelf impact, so as to promote self-promotion and self-promotion. Therefore, in the packaging design in the color, composition and pattern settings should pay great attention to their own, contrast, the moderate grasp. In the design of color, strive to be simple, clear, color levels should be as small as possible, but the contrast between the colors should be very clear: Patterns require meticulous style, method must: the composition should strive to be complete and generous. Stretch stability. In the design, pay attention to the proper contrast between the product itself and other surrounding goods in the packaging design effect.

Three visual focus should be reasonable

1. Determination of major exhibitions

At the beginning of the design, it is necessary to determine which of all the sales surfaces is the main sales area and which is the secondary sales area. The main relationship with the secondary surface, etc., The main exhibition face of the text, graphics is the theme of the design, as the theme of the location should be arranged brand, product name and the image of the product, the secondary exhibition face can arrange other copy, such as the enterprise group Name, production date of the product, specifications, instructions, etc.

2. Make a reasonable arrangement of visual strength and visual depth, compare and set off, so as to highlight the visual focus.

In the design, the shape of the figure, the use of color, and the position before and after the level have to be done.

Four information transmission must be exhaustive

After the visual focus is captured, with the depth of vision we will also get additional supporting documentation on the merchandise, such as the specifications of the merchandise, fortunately, composition, quantity, nature, use, plant name, site, telephone number. And so on, so that consumers can have a comprehensive and accurate understanding of the product, and produce an unlimited sense of trust in the product, thus further stimulate their desire to purchase, and finally implemented in the purchase action.

Five process conditions must meet

1. Combination of design and printing

2. Adaptability to new processes, new materials, new technologies

3. The ink draft technology must be perfect