In 2009, the printing industry presented nine trends.

It has been more than a year since the international financial crisis began in the second half of 2008. In the era of increasingly globalized world economy, in the face of the economic recession that has not happened in a hundred years, it is difficult for any country or industry in the world to be immune to it. The industry has also suffered a serious impact since the reform and opening up. Its performance characteristics: First, printing export orders fell sharply, especially Guangdong's printing export orders fell 20% to 30%. Second, the economic benefits of enterprises have fallen sharply, and corporate profits have generally fallen more than sales. Third, the decline in packaging printing with exports fell more than publishing; in publishing and printing, newspaper printing has declined since the reform and opening up. Fourth, SMEs are more affected than large-scale enterprises, and enterprises in the eastern region are more affected than those in the central and western regions. Fifth, the sales of printing equipment and equipment fell more than the decline of the printing industry, with the printing machine falling more.

In the face of the international financial crisis, China has adopted a package of policies and measures to effectively alleviate the impact of the crisis on China's economy, and the overall economic situation has rebounded. As an important part of the cultural industry, the printing industry in general showed a trend of rising against the trend in 2009. Its development trend is basically synchronized with industrial output (GDP) (see table below), but the development is unbalanced, the foundation is not strong, and it is unstable.

The volume of newspapers was affected by the international financial crisis and the impact of new media. After the decline of 2.4% in 2008, the printing volume of major newspapers in the first three quarters of 2009 still showed a downward trend, and some declined much.

The output of printing equipment (including copying machinery) decreased by 45.8% in the quarter, and decreased by 27.1% in the second quarter and by 51.7% in the third quarter.

According to the China Printing and Equipment Industry Association, in the first half of 2009, the economic benefits of 30% of enterprises increased by 10% compared with the same period, and the economic benefits of 70% of enterprises decreased by about 20%. The export impact is even greater.

Based on the above data, it can be seen that the development of the printing industry in 2009 has the following situation.

Situation 1: Government preferential support policies help enterprises overcome difficulties

In response to the international financial crisis, the state has introduced a series of support policies and measures, especially for cultural enterprises. Such as increasing the export tax rebate rate, adjusting import equipment tariffs, VAT transformation reform, publishing and printing enterprises enjoying preferential policies for cultural enterprises, lowering the investment threshold for Hong Kong and Macao, preferential investment policies for export printing enterprises, and credit support for SMEs, these policies help printing Enterprises have played an important supporting role in passing the crisis.

Situation 2: Maintaining growth and promoting employment as the main tone of the year

Local governments have taken measures to minimize the pressure on dismissed workers to the society. It is a feature of the printing industry to cope with the international financial crisis. According to the statistics of the annual inspection, the number of printing companies has only decreased by 186.

Zhejiang Wenzhou printing industry is a concentrated area for private small enterprises. In the face of the international financial crisis, they adopt a strategy of first shutting down the industry and stabilizing employees, and then looking for opportunities to carry out diversified operations and open up markets. From January to September 2009, its economy began to rebound and it is expected that its output value will remain at the level of 19 billion yuan in 2008.

Situation 3: The printing industry began to rebound from the third quarter

Driven by the country's strong policies and measures to expand domestic demand, the development of the printing industry has generally rebounded with the trend of the national economy. Since the third quarter, it has stabilized and gradually recovered, and its trend is basically in line with industrial GDP. From the current point of view, the printing industry is unlikely to grow faster than industrial GDP growth (double digits or more) as in the past.

Situation 4: Unbalanced internal development of the printing industry

Publishing and printing are more characteristic of the cultural industry. In the context of the international financial crisis, “culture has a reverse regulation function, and in the face of economic downturn, the cultural industry has the characteristics of contrarian.” This has regularity. In the Frankfurt International Book Fair, copyright trade increased by 11% in 2009, Germany's GDP fell by 4% in 2009, but book sales increased by 2.8%; in early 2009, China's book orders increased by more than 18%.

The implementation of the farmer's bookstore project in China requires the establishment of 200,000 farmer's bookstores in 2010 and the national administrative villages in 2015. According to the requirements of 1,000 books in each bookstore, at least 200 million books are needed in 2009 and 2010. Therefore, overall, the growth of publishing and printing will be higher than other printing.

Situation 5: Printing machinery rebounds relatively lagging

Compared with the printing industry, printing machinery is still in a low position. The fundamental reason is that product development cannot keep up with the requirements of structural adjustment of the printing industry.

However, the internal structure of the printing machine is not balanced. In 2009, the four small offset printing machines outperformed and grew sharply. The sales growth of Dazu Guanhua, Huaguang Seiko, Weihai Printing Machine and Weifang Eastern Airlines all exceeded double digits. It is worthy of attention. And research.

Situation 6: The self-sufficiency rate of printing equipment has improved significantly

Although the decline in sales of printing equipment is greater than that of the printing industry, it has maintained a simultaneous development trend with the printing industry. The printing equipment industry adheres to independent development and the product structure is constantly upgraded, including printing equipment companies such as Henan Lekai Erjiao and Shanghai Xinxing, and the development of new products and a number of foreign companies. It provides advanced and applicable equipment for China's printing enterprises, and self-sufficiency rate. Significantly improved.

Situation 7: Exports are still sluggish

According to the statistics of the National Bureau of Statistics, from January to September 2009, China’s exports fell by 21.3%, and imports fell by 20.4%. The printing industry is basically the same. In the first half of Shanghai, exports of 283 companies fell by 7%, and exports of Cangnan in Zhejiang fell by 16.3%. The situation in Guangdong is still unclear.

From the 2009 Beijing International Exhibition and subsequent foreign investors, the imported printing machine market is picking up faster. With the printing industry in the rest of the world still in the doldrums, foreign printer suppliers are eyeing China's cake, and the competition will be more intense. Imports of printing machines in the second half of 2009 are estimated to have increased.

Situation 8: Slow pace of industrial restructuring

The situation of large and small enterprises is basically unchanged. The total sales of the top 100 printing companies are still around 60 billion yuan, which is less than the sales of big Japanese companies and Toppan companies (the sales of Toppan companies is about 16.3 billion US dollars). . Due to institutional reasons, the individual top 100 did not participate in the evaluation in 2009, which was generally the same as last year, and the profit fell by 13.47%. The structural contradictions in the printing industry were more prominently exposed in this international financial crisis.

Situation 9: New media emerges in abundance, and market competition is more intense

The impact of digital new media on the print media has become increasingly severe, which has caused serious impact on traditional print media. Under the international financial crisis, the challenges facing the printing industry have become more intense, and the highlight is newspaper printing.

According to the statistics of the China Press Association, the number of newspapers printed in 2008 was 159.4 billion printed copies, down 2.45% from the 174.3 billion printed sheets in 2007. In 2009, the situation was even more severe. Except for provinces (regions) such as Xinjiang, Tibet, Sichuan, and Shandong, most of them experienced a decline of 10% to 15%. Analysis of the main reasons, in addition to the international financial crisis, rising paper prices, cost increases affecting the decline in circulation, the more direct reason is the impact from new media. The 2008 Beijing Olympics originally expected newspaper sales to rise, but the result fell by 10%.

From January to June, the cumulative growth was 6.2% (national industrial growth was 7%)
July printing increased by 8.7% and accumulated growth of 6.6% (national industrial growth was 7.5%)
August printing growth of 8.5% cumulative growth of 7.1% (national industrial growth of 8.1%)
September printing growth of 13.2% cumulative growth of 7.7% (national industrial growth of 8.7%)
October printing growth of 11.5% cumulative growth of 8.1% (national industrial growth of 9.4%)
November (national industrial growth was 10.3%)

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