"In today's China's news and publishing industry, the total output has exceeded one trillion yuan, how to cultivate a publishing group with international influence? How to achieve the organic unity of scale, intensification and specialization? How to make China from a publishing power to a publishing power Change? We also need to further innovate the reform ideas and solve the development problems.
Since the beginning of this year, publishing companies have been rushing to list:
Phoenix Real Estate Company, a subsidiary of Phoenix Publishing and Media Group, successfully listed on the market with Yaohua Glass;
The listing application of Zhongnan Media has been approved by the China Securities Regulatory Commission on July 16. After the listing, it will form an industrial chain of editing, printing, distribution and supply.
China Publishing Group Corporation recently announced that China Publishing Media Co., Ltd. and Rongbaozhai Co., Ltd., which is mainly engaged in art business, plan to achieve listing in 2010...
Capital Force Rewrites Chinese Publishing Layout
According to statistics, in the context of the reform of the publishing industry system, in 2009, the national news publishing industry achieved a total output of 1.06 trillion yuan and realized an added value of 309.97 billion yuan. It is worth noting that the added value of the core industries in the press and publication, publishing, printing, distribution and related activities, exceeded 166 billion yuan, accounting for more than 60% of the added value of the core layer of the cultural industry in the same period. In the list of the top 30 cultural enterprises released this year, publishing companies occupy 11 seats.
"Capital operation has become an inevitable trend in the development of China's publishing industry. The power of capital is rewriting the Chinese publishing territory." Wang Guike, chairman of Southern Publishing Media Co., Ltd., said that the current competition in China's publishing industry is becoming increasingly fierce, and mergers and acquisitions are raging. Southern Publishing Media I hope to use the capital market to become stronger and bigger.
It is understood that this year, the policy has supported the speeding up of listings. In April, the nine departments jointly issued the "Guiding Opinions on Financial Support for the Revitalization and Development of Cultural Industry" to encourage cultural enterprises that are mature and have relatively stable business to be listed on the main board market. ;
In July, Fan Weiping, Director of the Publishing Industry Development Department of the General Administration of Press and Publication, once again stated that he was actively promoting the listing of publishing companies in place, and will form a considerable "capital" in the capital market in the future. Culture is a force."
According to the "2009 News and Publications Industry Analysis Report", the national news publishing group's income and asset size ranking analysis, the top ranked companies are no shortage of hot companies in the capital market. Among the top ten publishing groups, Anhui Publishing Group, the publishing company with a successful backdoor, ranked 8th; and Jiangsu Phoenix Publishing Group, ranked first, already identified the domestic IPO (public offering); the second largest Hunan Publishing Investment Holdings The Group, as well as Jiangxi Publishing Group, Zhongyuan Publishing Group and Hubei Publishing Group ranked 3rd, 6th and 7th respectively, also clearly expressed their willingness to land in the capital market.
"It is precisely because we have identified the identity of our market entities that we are likely to go public and rely on the capital market to become stronger and stronger." Nie Zhenning, president of China Publishing Group, said.
The data shows that the market entities after the reform of the press and publication system have basically taken shape. In 2009, the number of units of corporate legal persons accounted for 96.3% of the total number of legal entities.
With the acceleration of the transformation process, on the one hand, the publishing group has grown rapidly. Phoenix Publishing Media Group, Shandong Publishing Group and Hubei Changjiang Publishing Group have become the largest cultural industry groups in the province. On the other hand, the merger and reorganization of publishing companies has accelerated. ——In 2009, Jilin Publishing Group and China Industrial and Commercial Union Publishing House restructured and reorganized. Northern United Publishing Media Co., Ltd. acquired the publishing, distribution business and assets of Tianjin Publishing House in the form of acquisition of part of the shares. "At the same time, the Higher Education Press, the People's Education Publishing House, the Language Publishing House, and the Education Science Press, which are affiliated to the Ministry of Education, have formed a large professional education publishing group." Hao Zhensheng, director of the China Publishing Science Institute, said .
To be bigger and stronger, we need to break the geographical and industry ice.
Compared with international publishing predators, Chinese publishing companies still seem to be weak. China's comprehensive economic scale publishing group - Jiangsu Phoenix Publishing Group's 2009 operating income of 6.81 billion yuan, total profit of 1.21 billion yuan, only with the British Pearson Group's 2008 sales revenue of 11.0% and operating profit of 12.4%......
In 2009, at the 61st Frankfurt Book Fair in Germany, China's major publishers exported more than 2,400 copyrights, double the record of 1,096 in 2006.
“Although we and ourselves have not improved much, compared with Europe and the United States, the Chinese publishing industry is not professional enough. Some of our books are too rough compared to similar books in the West, from editorial concepts to content writing to promotion. It is not enough to plan the topic from the reader's point of view and from the perspective of the market," said Chen Wei, president of Shanghai Century Publishing Group.
"The reason why Europe and the United States can produce large publishing companies is that their market is unified." Tan Yue, president of Phoenix Publishing Media Group, told reporters, "This is precisely the big problem we face."
Tan Yue admits that the real growth of enterprises is to cross-regional development, but because of China's special national conditions, the characteristics of administrative division are obvious, and all localities hope that enterprises in their own regions will become bigger and stronger, rather than wanting their own enterprises to be merged. The development space for enterprises has been limited.
Gu Hanchun, the editor-in-chief of Jilin Publishing Group Co., Ltd., also deeply said: "The publishing system cross-regional formation of the company needs to be approved by the central and local departments. The relevant regulations and systems are not perfect, and they are crossing the river by feeling the stones." He said that in April 2009, the Jilin Publishing Group and the China Federation of Industry and Commerce Joint Press were reorganized and reorganized. In the process of industrial and commercial registration, whether the reformed publishing house is registered as “a certain publishing company†is feasible, and it is corresponding in terms of taxation. The Company Law has also been plagued by the “Cultural Industry Support Policy†issued by the taxation department.
In addition, cross-industry development is also facing difficulties. Tan Yue pointed out that from the perspective of international publishing media groups, they often achieve cross-industry diversification through mergers and acquisitions, and the proportion of books is small. In China, due to the long-term existence of industrial barriers, all industries are hoping that enterprises in this industry will become bigger and stronger, and it is not easy to break down industry barriers. "For example, we are now trying to develop film and television, but because we don't have the channel resources, our development space is still limited."
Relevant experts pointed out how to reduce local protectionist policies in cross-regional integration, how to coordinate the work of various propaganda departments under the central and local jurisdictions (advocacy, culture, broadcasting, press and publishing), how to liberalize social capital and institutionalize To protect their interests, how to reduce the related transactions between listed companies and listed companies requires more detailed policies.
"But we can be sure that with the gradual improvement of policies, about 600 publishing organizations and dozens of publishing groups will face a major opportunity that has not existed for a hundred years." Tan Yue said, "The publishing market is dominated by several publishing groups." We have seen this ending in Europe and the United States very clearly. The next decade is a decade of re-division of the market, and it is also a decade of differentiation and differentiation, strong and weak, and ultimately tend to reorganize and write down in the United States."
How does "shareholding" really "transform, strengthen, and live"
The viewpoint of "industrialization is scale and intensification. To fully realize the reality that large economic figures cover small publications in the industrial chain, we must form a publishing scale through internal fission and external expansion. The second characteristic of industrialization is marketization and interest maximization. In short, these two characteristics are to be big and to be strong. This is two hard indicators that must be sought after the transfer. Tan Yue, chairman of Phoenix Publishing Media Group, said.
"Transfer to the enterprise does not mean that the reform has bottomed out. The real bottom is to establish a perfect modern enterprise system." Tan Yue said.
"At present, many large-scale publishing companies are state-owned enterprises, and they are monopolized. According to the regulations, as a representative of state-owned assets, executives cannot hold shares. For example, if we cooperate with private enterprises, he is the general manager, and our party must be a vice president. Manager or editor-in-chief. But the executives are holding shares, and our executives are not holding shares. In the short run, it is not serious, but in the long run, it is not good for the enthusiasm of playing and mobilizing people." Tan Yue said, " Now we have to adopt a flexible way to encourage some managers to go to the following publishing, distribution, printing and other links to hold shares."
"From the perspective of history and reality, the shareholding system is an objective trend, and the shareholding system should mainly be the shareholding system between state-owned and private enterprises. The essence is the integration of resources and vitality." Tan Yue said that in line with this trend, On the one hand, China's publishing industry should actively promote cooperation with foreign capital and private capital. On the one hand, it must pay attention to prevent risks and ensure the preservation and appreciation of state-owned assets. In actual operation, we must pay attention to the fact that stock-holding is to make the nationalization bigger rather than to be small, to be stronger rather than weaker, and to be alive rather than to die.
Hao Zhensheng also said that while promoting the shareholding system, it must also follow the laws of the publishing industry. The core of its operation is content and culture. It has its own particularity different from other industries. The plate is small but the social influence is huge. . It is recommended that the relevant departments pay more attention to the particularity of the publishing industry and provide protection and support from the perspective of industrial characteristics.
It is understood that in the tax policy, the French government reduced the book value-added tax rate from 7% to 5.5%, far lower than the 18.6% tax rate for general merchandise; the UK government's general merchandise tax rate is 17.5%, and the publication VAT rate is zero. In contrast, 13% of China's publishing VAT rate is only 4 percentage points lower than the basic tax rate of 17%, and China's publishing companies have more tax types, higher tax rates, and far greater economic burden than foreign publishing companies.
In August 2009, Liu Binjie, Director of the General Administration of Press and Publication, said at the National Cultural System Reform Experience Exchange Conference that the operation of the news and publications unit was transformed into a restructuring system, which was only a step in the market. In the future, it will be a small board. "To become a powerful media industry "aircraft carrier" to comprehensively enhance the international competitiveness of China's publishing media companies.
After a lapse of one year, publishing companies that have re-identified the identity of the market have begun to seek new developments. Only by paying more hardship and hard work can we truly realize the dream of an "aircraft carrier."
Since the beginning of this year, publishing companies have been rushing to list:
Phoenix Real Estate Company, a subsidiary of Phoenix Publishing and Media Group, successfully listed on the market with Yaohua Glass;
The listing application of Zhongnan Media has been approved by the China Securities Regulatory Commission on July 16. After the listing, it will form an industrial chain of editing, printing, distribution and supply.
China Publishing Group Corporation recently announced that China Publishing Media Co., Ltd. and Rongbaozhai Co., Ltd., which is mainly engaged in art business, plan to achieve listing in 2010...
Capital Force Rewrites Chinese Publishing Layout
According to statistics, in the context of the reform of the publishing industry system, in 2009, the national news publishing industry achieved a total output of 1.06 trillion yuan and realized an added value of 309.97 billion yuan. It is worth noting that the added value of the core industries in the press and publication, publishing, printing, distribution and related activities, exceeded 166 billion yuan, accounting for more than 60% of the added value of the core layer of the cultural industry in the same period. In the list of the top 30 cultural enterprises released this year, publishing companies occupy 11 seats.
"Capital operation has become an inevitable trend in the development of China's publishing industry. The power of capital is rewriting the Chinese publishing territory." Wang Guike, chairman of Southern Publishing Media Co., Ltd., said that the current competition in China's publishing industry is becoming increasingly fierce, and mergers and acquisitions are raging. Southern Publishing Media I hope to use the capital market to become stronger and bigger.
It is understood that this year, the policy has supported the speeding up of listings. In April, the nine departments jointly issued the "Guiding Opinions on Financial Support for the Revitalization and Development of Cultural Industry" to encourage cultural enterprises that are mature and have relatively stable business to be listed on the main board market. ;
In July, Fan Weiping, Director of the Publishing Industry Development Department of the General Administration of Press and Publication, once again stated that he was actively promoting the listing of publishing companies in place, and will form a considerable "capital" in the capital market in the future. Culture is a force."
According to the "2009 News and Publications Industry Analysis Report", the national news publishing group's income and asset size ranking analysis, the top ranked companies are no shortage of hot companies in the capital market. Among the top ten publishing groups, Anhui Publishing Group, the publishing company with a successful backdoor, ranked 8th; and Jiangsu Phoenix Publishing Group, ranked first, already identified the domestic IPO (public offering); the second largest Hunan Publishing Investment Holdings The Group, as well as Jiangxi Publishing Group, Zhongyuan Publishing Group and Hubei Publishing Group ranked 3rd, 6th and 7th respectively, also clearly expressed their willingness to land in the capital market.
"It is precisely because we have identified the identity of our market entities that we are likely to go public and rely on the capital market to become stronger and stronger." Nie Zhenning, president of China Publishing Group, said.
The data shows that the market entities after the reform of the press and publication system have basically taken shape. In 2009, the number of units of corporate legal persons accounted for 96.3% of the total number of legal entities.
With the acceleration of the transformation process, on the one hand, the publishing group has grown rapidly. Phoenix Publishing Media Group, Shandong Publishing Group and Hubei Changjiang Publishing Group have become the largest cultural industry groups in the province. On the other hand, the merger and reorganization of publishing companies has accelerated. ——In 2009, Jilin Publishing Group and China Industrial and Commercial Union Publishing House restructured and reorganized. Northern United Publishing Media Co., Ltd. acquired the publishing, distribution business and assets of Tianjin Publishing House in the form of acquisition of part of the shares. "At the same time, the Higher Education Press, the People's Education Publishing House, the Language Publishing House, and the Education Science Press, which are affiliated to the Ministry of Education, have formed a large professional education publishing group." Hao Zhensheng, director of the China Publishing Science Institute, said .
To be bigger and stronger, we need to break the geographical and industry ice.
Compared with international publishing predators, Chinese publishing companies still seem to be weak. China's comprehensive economic scale publishing group - Jiangsu Phoenix Publishing Group's 2009 operating income of 6.81 billion yuan, total profit of 1.21 billion yuan, only with the British Pearson Group's 2008 sales revenue of 11.0% and operating profit of 12.4%......
In 2009, at the 61st Frankfurt Book Fair in Germany, China's major publishers exported more than 2,400 copyrights, double the record of 1,096 in 2006.
“Although we and ourselves have not improved much, compared with Europe and the United States, the Chinese publishing industry is not professional enough. Some of our books are too rough compared to similar books in the West, from editorial concepts to content writing to promotion. It is not enough to plan the topic from the reader's point of view and from the perspective of the market," said Chen Wei, president of Shanghai Century Publishing Group.
"The reason why Europe and the United States can produce large publishing companies is that their market is unified." Tan Yue, president of Phoenix Publishing Media Group, told reporters, "This is precisely the big problem we face."
Tan Yue admits that the real growth of enterprises is to cross-regional development, but because of China's special national conditions, the characteristics of administrative division are obvious, and all localities hope that enterprises in their own regions will become bigger and stronger, rather than wanting their own enterprises to be merged. The development space for enterprises has been limited.
Gu Hanchun, the editor-in-chief of Jilin Publishing Group Co., Ltd., also deeply said: "The publishing system cross-regional formation of the company needs to be approved by the central and local departments. The relevant regulations and systems are not perfect, and they are crossing the river by feeling the stones." He said that in April 2009, the Jilin Publishing Group and the China Federation of Industry and Commerce Joint Press were reorganized and reorganized. In the process of industrial and commercial registration, whether the reformed publishing house is registered as “a certain publishing company†is feasible, and it is corresponding in terms of taxation. The Company Law has also been plagued by the “Cultural Industry Support Policy†issued by the taxation department.
In addition, cross-industry development is also facing difficulties. Tan Yue pointed out that from the perspective of international publishing media groups, they often achieve cross-industry diversification through mergers and acquisitions, and the proportion of books is small. In China, due to the long-term existence of industrial barriers, all industries are hoping that enterprises in this industry will become bigger and stronger, and it is not easy to break down industry barriers. "For example, we are now trying to develop film and television, but because we don't have the channel resources, our development space is still limited."
Relevant experts pointed out how to reduce local protectionist policies in cross-regional integration, how to coordinate the work of various propaganda departments under the central and local jurisdictions (advocacy, culture, broadcasting, press and publishing), how to liberalize social capital and institutionalize To protect their interests, how to reduce the related transactions between listed companies and listed companies requires more detailed policies.
"But we can be sure that with the gradual improvement of policies, about 600 publishing organizations and dozens of publishing groups will face a major opportunity that has not existed for a hundred years." Tan Yue said, "The publishing market is dominated by several publishing groups." We have seen this ending in Europe and the United States very clearly. The next decade is a decade of re-division of the market, and it is also a decade of differentiation and differentiation, strong and weak, and ultimately tend to reorganize and write down in the United States."
How does "shareholding" really "transform, strengthen, and live"
The viewpoint of "industrialization is scale and intensification. To fully realize the reality that large economic figures cover small publications in the industrial chain, we must form a publishing scale through internal fission and external expansion. The second characteristic of industrialization is marketization and interest maximization. In short, these two characteristics are to be big and to be strong. This is two hard indicators that must be sought after the transfer. Tan Yue, chairman of Phoenix Publishing Media Group, said.
"Transfer to the enterprise does not mean that the reform has bottomed out. The real bottom is to establish a perfect modern enterprise system." Tan Yue said.
"At present, many large-scale publishing companies are state-owned enterprises, and they are monopolized. According to the regulations, as a representative of state-owned assets, executives cannot hold shares. For example, if we cooperate with private enterprises, he is the general manager, and our party must be a vice president. Manager or editor-in-chief. But the executives are holding shares, and our executives are not holding shares. In the short run, it is not serious, but in the long run, it is not good for the enthusiasm of playing and mobilizing people." Tan Yue said, " Now we have to adopt a flexible way to encourage some managers to go to the following publishing, distribution, printing and other links to hold shares."
"From the perspective of history and reality, the shareholding system is an objective trend, and the shareholding system should mainly be the shareholding system between state-owned and private enterprises. The essence is the integration of resources and vitality." Tan Yue said that in line with this trend, On the one hand, China's publishing industry should actively promote cooperation with foreign capital and private capital. On the one hand, it must pay attention to prevent risks and ensure the preservation and appreciation of state-owned assets. In actual operation, we must pay attention to the fact that stock-holding is to make the nationalization bigger rather than to be small, to be stronger rather than weaker, and to be alive rather than to die.
Hao Zhensheng also said that while promoting the shareholding system, it must also follow the laws of the publishing industry. The core of its operation is content and culture. It has its own particularity different from other industries. The plate is small but the social influence is huge. . It is recommended that the relevant departments pay more attention to the particularity of the publishing industry and provide protection and support from the perspective of industrial characteristics.
It is understood that in the tax policy, the French government reduced the book value-added tax rate from 7% to 5.5%, far lower than the 18.6% tax rate for general merchandise; the UK government's general merchandise tax rate is 17.5%, and the publication VAT rate is zero. In contrast, 13% of China's publishing VAT rate is only 4 percentage points lower than the basic tax rate of 17%, and China's publishing companies have more tax types, higher tax rates, and far greater economic burden than foreign publishing companies.
In August 2009, Liu Binjie, Director of the General Administration of Press and Publication, said at the National Cultural System Reform Experience Exchange Conference that the operation of the news and publications unit was transformed into a restructuring system, which was only a step in the market. In the future, it will be a small board. "To become a powerful media industry "aircraft carrier" to comprehensively enhance the international competitiveness of China's publishing media companies.
After a lapse of one year, publishing companies that have re-identified the identity of the market have begun to seek new developments. Only by paying more hardship and hard work can we truly realize the dream of an "aircraft carrier."
continue ink jet printer(CIJ)
Under the pressure of the ink supply pump, the ink passes through the ink pipeline from the ink tank, adjusts the pressure, viscosity and enters the spray gun. With the continuous pressure, the ink sprays out from the nozzle. When the ink passes through the nozzle, it is broken into a series of continuous, equal spacing and the same size ink droplets by the action of piezoelectric crystal, and the ink flow is sprayed. Continue to move downward and charge through the charging electrode. In the charging electrode, the ink droplets are separated from the ink line. When the ink droplet is separated from the conductive ink wire, it will instantly carry a negative charge proportional to the voltage applied by the charging electrode. By changing the voltage frequency of the charging electrode to make it the same as the breaking frequency of ink droplets, each ink droplet can be charged with a predetermined negative charge. Under the continuous pressure, the ink flow continues to move downward, passing through the middle of two deflection plates with positive and negative voltage respectively. When the charged ink droplets pass through the deflection plate, they will deflect. The degree of deflection depends on the amount of charge charged. The non-charged ink droplets do not deflect. They fly downward and flow into the recovery pipe. Finally, they return to the ink box for recycling through the recovery pipe. The charged and deflected ink droplets fall at a certain speed and angle on the object passing in front of the vertical nozzle.
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