Beautiful Nest Decoration Zou Jianfeng: If you want to go further, you have to forget the past.

Zou Jianfeng, General Manager of Meihai Decoration Henan, Tinghai Group

Change, this industry is "not calm"

In the past ten years, the development of the decoration industry has been a world of difference. The sayings of the traditional industry off-season in July and August have already been broken. After 8090, it gradually developed into a market customer entity, and the enterprise development model has been transformed from a rough and progressively refined... The changes that Zou Jianfeng felt personally.

The decoration industry is uneasy. The change in customer consumption concept and the growth of market rigid demand are driving the development of this industry. At the same time, the decoration industry is also cruel. The most common word we have heard since 2009 is “shuffle”. The game between the loaded enterprises is getting hotter and white, and the scene of "You sing me to debut" is staged in this killing, and the final result is that the strong is stronger, the weak is weaker, and if the company is still in conformity, it will remain the same. Mode, do not take the initiative to adapt to changes in the market, so sooner or later will be eliminated by the market.

Market segmentation, growth in crisis

When the reporter mentioned that 2012 will be the toughest year for the home furnishing industry, Zou Zong bluntly affirmed this statement. Zou Jianfeng introduced: In fact, every company is formulating relevant countermeasures in the past 6 In the month, the e-season economic package launched by Meichao was firstly adapted to the development of the market. Due to the influence of real estate regulation and control, the shrinking market size also affected our development space, but we must not only reduce but also quickly Growth, the e-age economic package was born in this context. It is also the performance of our refinement of the market. Since the financial crisis in 2009, our board of directors has foreseen the direction of the market. The market has made positioning adjustments, including the high-end design center of the sea, the personalized beauty nest decoration and the cost-effective decoration package mode. We use the “taste”, “taste” and “quality” to locate these actions. The satisfaction of the needs of consumers. By the end of last year, we had completed the transformation and started the recovery period. Then this year and next year we will enter a development period or even a rapid development period."

"In fact, we are familiar with the 'package decoration' in the market, so the 399 package of the US Nest is really economical? When the reporter told this question that the consumer is also concerned about, Zou Jianfeng smiled and answered me with a sentence." The starting point is different, the result is different." We have been welcomed by the customers when we launched this package because our starting point is related to the product, whether it is "package" or "set of people", the strength is the fight, this package mode is A decoration model based on square meters, which is a decoration pattern in which the main material of the decoration is combined with the basic decoration, with the clear price, excellent technology, complete support and seamless connection service as the main feature. Time, worry, and save money.

"In addition, we have introduced Shanghai's deep designers and excellent construction teams to carry out the public service business in depth." In this situation where the environment is not optimistic, we must fully exercise our internal strengths in order to achieve long-term development.

Seeking cooperation and seeking the road to innovation

"Of course, we must have service innovation in addition to the mode change. For example, this year we will vigorously carry out cooperation with shopping malls. We call it "closed store sales" to provide our customers with additional value-added services to our customers. Maximize the benefits; secondly, we will start cooperation with the bank. The decoration installment payment is undoubtedly a boon for these 8090s. In addition, our road to expansion will continue this year, Linzhou, Wugang and Pingdingshan Branch will open soon. It is expected that by the end of the year, it will expand to ten branches in Henan Province," added Zou Jianfeng.

Reporter's notes

If you want to go further, you have to forget the past.

I have been in this industry for almost ten years since 2002. I can keep it going. First of all, I think it is very meaningful to create a happy space for customers. The two elements of happiness in life are hardware. And software, and we carry the mission of creating hardware. Secondly, with the improvement of economic conditions, people are increasingly pursuing high-quality home life. The decoration industry is an industry with development potential, it is worth paying for me. Will do their best to do it and realize their value in this industry."

“Do you think that you have realized your personal value now?” The leader of the Central Plains home decoration who dares to dare to do it and dare to be the first person does not have too many words. If thoughtfully answered, “People are realizing this life. In the process of his own value, A-Gump said a word, if you want to go further, you have to forget the past."

●Life is a journey of perception, doing things with optimism, dedication rather than request

● Frustration and bumps are the stepping stones for progress and growth.

● Have a sense of awe, not vain, diligent and hard work to achieve personal value