At present, China has become the world's largest producer and consumer of sanitary equipment. China's sanitary wares account for 30% of the world's total, and sanitary fittings account for nearly 35% of the world's total. Foreign brands have seen the growth potential of China's sanitary ware market, and have increased their efforts in promotion and marketing in China.
The profit of high-end bathroom products is much higher than that of low-end products, thus becoming the main battleground for overseas brands. They use strong financial strength and high brand awareness, almost swept the high-end sanitary ware market in China, and adopted various measures to seize the market share of mid-range products.
China's ceramic industry has undergone a major change, and international brand giants have plundered the consumer market. Under the influence of many factors, the traditional advantages of domestic brands are weakening.
According to statistics, in the first quarter of 2008, China's sanitary ceramics exported a total of 10.85 million pieces, and the export value reached 163.27 million US dollars. Judging from the trend of sanitary ceramics development, the sanitary wares in 2007 decreased in 2007, but the sales volume showed an upward trend.
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