Asian outdoor show for ten years, big coffee has something to say date:2015-05-04 11:06
In the past ten years, China's outdoor industry has developed rapidly. After a period of peaks and valleys, it has entered a plateau, while eagerly waiting for the arrival of the next peak. Ten years of precipitation, the Asian Outdoors Fair has grown and matured from a newborn boy who is not afraid of the tiger. Divine meditation, the current Asia Outdoor Exhibition can only do its job better, more professional, more meticulous, more humane, in order to better do the industry's booster.
As a professional outdoor industry exhibition focused on Asian markets, Asia Outdoor has always been a professional audience organization as the core work of the show. Therefore, the Asia Outdoor Show and numerous professional visitors became close friends. At the close of the tenth anniversary of the Asia Outdoor Exhibition, Xiao Bian interviewed a number of professional visitors on the outdoor ten years of changes and development trends: Zhang Heng, President of Beijing Sanfu Outdoor Products Co., Ltd., and General Manager of Nanjing Tuoren Outdoor Sports Goods Co., Ltd. Cai Ming, General Manager Luo Taoxiong of Guangzhou Firefox Traveling Goods Co., Ltd. Pu Wei, General Manager of Green Ant Field Supply Chain, Wang Xuesong, General Manager of Jingdong Sports Health Department, and Gu Qinghai, Director of Sports Outdoor Center of Department Store Department of Suning Tesco Open Platform Co., Beijing Supermarket channel representative. They fully affirmed the 10-year growth of the Asia Outdoor Show. They shared the experience and gains of the outdoor 10-year years without reservation and the outlook for the next few years. Plain words are full of wisdom and people feel the hope of the outdoor industry. and strength. It took less than three months to get to the outdoor opening of Asia. Let's listen to the voices of these outdoor greats.
Year by year, China's outdoor direction is moving well
From 2006 to 2015, this decade is a process of education and guidance for outdoor consumers. From a small crowd of ten years ago to the current popularity, the outdoor industry has grown tremendously. Whether it is the scale of exhibitions and the number of exhibiting brands that Asia Outdoor has expanded year by year, or the year-on-year growth in sales reflected by brands and dealers, we can see that the outdoor industry is growing and thriving. This growth in the outdoor industry is worthy of recognition. Last year, the growth data of the entire JD.com company was 107, and the growth value of the outdoor area was even higher. From January to now, the upward trend is very obvious. Jing Song, general manager of Jingdong Sports Health Department, said. According to the outdoor market research report released by COA at the 2014 Asian Outdoor Expo site, the outdoor market size in China in 2013 increased by 12.9% compared to 2012, and the overall scale reached 38.8 billion yuan. The outdoor core market in 2013 reached 15.38 billion yuan, an increase of 16.2% from 2012.
After experiencing the rapid development of previous years, the development of the Chinese outdoor industry has entered the adjustment period in the past two years. After the market turmoil in 2011 and 2012, outdoor core brands are optimistic about the future of the industry. In the past two years, the outdoor market in China has been sluggish, brand competition has intensified, and the growth rate of retail terminals has exceeded the demand of the market. In 2013, the market's share of sales channels and market share appeared to be more balanced, and the Chinese outdoor market report thus described changes in the outdoor market in the past two years. Cai Ming, general manager of Nanjing Tu outdoor outdoor forecast: big brands are relatively stable, retail is not good. In 2015, it can be predicted that big brands will get better and better, such as birds, Pathfinders, Kaile Stone and so on. The small brand is not good at saying that there may be polarization. Suning Tesco Gu Qinghai said: The development of the outdoor industry in this decade is relatively high, and it may tend to develop smoothly in the next 3-5 years. It is estimated that it will grow in double digits. This view is very consistent with the 2014 outdoor market report analysis in China.
Pay attention to operating channels, adhere to the principle of attention to detail
When retailers encounter e-commerce, changes in the times bring about changes in channels. With the rapid development of the Internet and mobile Internet, 2015 will be a turbulent year for the outdoor industry. Beijing Sanfu President Zhang Heng predicted. There are three channels for shopping malls, professional outdoor stores and e-commerce. Shopping malls are relatively stable, while professional outdoor shops face greater challenges. This is a relatively difficult period. If you use your own business advantage to migrate to e-commerce, and open up the market, there may be another vast world. In terms of e-commerce channels alone, the proportion in the professional and high-end areas will not always increase, and eventually a balance will be formed.
Traditional retailers and outdoor stores exist because of their unique real-world experience. Therefore, traditional outdoor shops will not completely disappear in a short period of time even if they are affected by electricity providers. Luo Taoxiong, general manager of Guangzhou Firefox, said that e-commerce channel mostly wins by price, but lacks face-to-face communication and exchanges between people. The advantage of retail terminals lies in using the most primitive body and facial language to achieve humane care. Establish trust between people. If you are a retail store, then seriously do retail stores, even if only 50 square meters, establish a good customer stickiness, study their own work, especially research services and improve services. E-commerce is a product of the times. It has one drawback: it is not strong enough to experience it. On the other hand, clubs, sharing sessions, and organization activities established the circle of green ants and circle of friends. Such emotional links and personal experiences are value-added and intangible, which the network cannot do. This gives customers a sense of trust and dependence on green ants. The analysis of the experience of the Green Ant General Manager Pu Wei combining his own experience as an outdoor shop for many years is undoubtedly a powerful encouragement for industry retailers. At the same time, he expressed great confidence in the industry. In the next 3-5 years, as long as practitioners stick to the quasi-direction and persist in the end, the industry will certainly develop better. Under the new situation, everyone is quietly changing their business model. Retailers and e-commerce companies are paying more attention to the degree of bonding with customers. Therefore, they have chosen more ways to integrate online and offline. According to Jingdong’s back-end data, the peak value of online shopping for online shopping is 25-35 years old, and these people are more enthusiastic about outdoor activities. At present, the online shopping population has an increasingly high base. In light of the differences between the general population and the professional population, JD.com is trying to combine online and offline services. Jingdong has cooperated with Sanfu Outdoor Co., Ltd. and recently cooperated with the 8264, Greenfield and other media clubs. Jingdong Wang Xuesong said. However, Suning Yigu Gu Qinghai said that at present, online sales mainly exist in the form of family travel and leisure, while offline is biased towards specialization. The growth rate of e-commerce will be even greater, and it will be better for stores to seek differentiated development. For example, e-commerce can provide comparable space, and stores are more concerned with experience. Many brands now do online and offline segments. This is a good attempt. In this regard, the views of Nanjing Tuen outdoor Cai Ming can not but be similar: the cost of e-commerce is high, the proportion of big brands on the e-commerce is more, doing relatively better. I suggest that our retailers are best to combine online and offline, with the best of both hands.
Shangchao: Paying Close Attention to the Outdoor Industry
As one of the largest department store owners and operators in China, Mr. Zhang, head of North Regional Market of New World Department Store, said that the proportion of sales of outdoor sports products has gradually increased. The concept of health, environmental protection, and technology content is for the customers of shopping malls. Attracting new crowds to pay attention to the outdoors will continue to focus on Asian household exhibitions. We hope to find more good outdoor brands through the exhibition and introduce them to the northern markets.
In addition, Shin Kong Place, a high-end department store located in the Beijing CBD Huamao business district, brings together world-famous brands, department stores and international restaurants. To provide customers with the Everyday Exciting shopping experience, this concept and request always reminds the head of the merchandising department responsible for fashion and leisure, to think about how to tap the new outdoor fashion concept in the promotion of Shin Kong: a small theme show or high-tech products experience activities The person in charge said that he hopes that through an open platform like Asia Outdoor Exhibition, he can directly contact more brands, develop new ideas, and find new integration points.
In the past ten years, the Asia Outdoor Show has matured year after year with the support of brand owners, dealers, retailers, enthusiasts and media friends, and has truly grown into a professional and international outdoor product trade platform. When Xiao Bian invited Da Café to Nanjing to participate in the 10-year celebration of Asia Outdoor Exhibition at the end of the interview, the reply was: Of course, it was necessary to go! For this reason, at the Outdoor Asia Fair, all the old friends who supported and paid attention to the show were talking. Xie, I sincerely hope to work together with you to advance together and welcome a new decade of outdoor industry!
In the past ten years, China's outdoor industry has developed rapidly. After a period of peaks and valleys, it has entered a plateau, while eagerly waiting for the arrival of the next peak. Ten years of precipitation, the Asian Outdoors Fair has grown and matured from a newborn boy who is not afraid of the tiger. Divine meditation, the current Asia Outdoor Exhibition can only do its job better, more professional, more meticulous, more humane, in order to better do the industry's booster.
As a professional outdoor industry exhibition focused on Asian markets, Asia Outdoor has always been a professional audience organization as the core work of the show. Therefore, the Asia Outdoor Show and numerous professional visitors became close friends. At the close of the tenth anniversary of the Asia Outdoor Exhibition, Xiao Bian interviewed a number of professional visitors on the outdoor ten years of changes and development trends: Zhang Heng, President of Beijing Sanfu Outdoor Products Co., Ltd., and General Manager of Nanjing Tuoren Outdoor Sports Goods Co., Ltd. Cai Ming, General Manager Luo Taoxiong of Guangzhou Firefox Traveling Goods Co., Ltd. Pu Wei, General Manager of Green Ant Field Supply Chain, Wang Xuesong, General Manager of Jingdong Sports Health Department, and Gu Qinghai, Director of Sports Outdoor Center of Department Store Department of Suning Tesco Open Platform Co., Beijing Supermarket channel representative. They fully affirmed the 10-year growth of the Asia Outdoor Show. They shared the experience and gains of the outdoor 10-year years without reservation and the outlook for the next few years. Plain words are full of wisdom and people feel the hope of the outdoor industry. and strength. It took less than three months to get to the outdoor opening of Asia. Let's listen to the voices of these outdoor greats.
Year by year, China's outdoor direction is moving well
From 2006 to 2015, this decade is a process of education and guidance for outdoor consumers. From a small crowd of ten years ago to the current popularity, the outdoor industry has grown tremendously. Whether it is the scale of exhibitions and the number of exhibiting brands that Asia Outdoor has expanded year by year, or the year-on-year growth in sales reflected by brands and dealers, we can see that the outdoor industry is growing and thriving. This growth in the outdoor industry is worthy of recognition. Last year, the growth data of the entire JD.com company was 107, and the growth value of the outdoor area was even higher. From January to now, the upward trend is very obvious. Jing Song, general manager of Jingdong Sports Health Department, said. According to the outdoor market research report released by COA at the 2014 Asian Outdoor Expo site, the outdoor market size in China in 2013 increased by 12.9% compared to 2012, and the overall scale reached 38.8 billion yuan. The outdoor core market in 2013 reached 15.38 billion yuan, an increase of 16.2% from 2012.
After experiencing the rapid development of previous years, the development of the Chinese outdoor industry has entered the adjustment period in the past two years. After the market turmoil in 2011 and 2012, outdoor core brands are optimistic about the future of the industry. In the past two years, the outdoor market in China has been sluggish, brand competition has intensified, and the growth rate of retail terminals has exceeded the demand of the market. In 2013, the market's share of sales channels and market share appeared to be more balanced, and the Chinese outdoor market report thus described changes in the outdoor market in the past two years. Cai Ming, general manager of Nanjing Tu outdoor outdoor forecast: big brands are relatively stable, retail is not good. In 2015, it can be predicted that big brands will get better and better, such as birds, Pathfinders, Kaile Stone and so on. The small brand is not good at saying that there may be polarization. Suning Tesco Gu Qinghai said: The development of the outdoor industry in this decade is relatively high, and it may tend to develop smoothly in the next 3-5 years. It is estimated that it will grow in double digits. This view is very consistent with the 2014 outdoor market report analysis in China.
Pay attention to operating channels, adhere to the principle of attention to detail
When retailers encounter e-commerce, changes in the times bring about changes in channels. With the rapid development of the Internet and mobile Internet, 2015 will be a turbulent year for the outdoor industry. Beijing Sanfu President Zhang Heng predicted. There are three channels for shopping malls, professional outdoor stores and e-commerce. Shopping malls are relatively stable, while professional outdoor shops face greater challenges. This is a relatively difficult period. If you use your own business advantage to migrate to e-commerce, and open up the market, there may be another vast world. In terms of e-commerce channels alone, the proportion in the professional and high-end areas will not always increase, and eventually a balance will be formed.
Traditional retailers and outdoor stores exist because of their unique real-world experience. Therefore, traditional outdoor shops will not completely disappear in a short period of time even if they are affected by electricity providers. Luo Taoxiong, general manager of Guangzhou Firefox, said that e-commerce channel mostly wins by price, but lacks face-to-face communication and exchanges between people. The advantage of retail terminals lies in using the most primitive body and facial language to achieve humane care. Establish trust between people. If you are a retail store, then seriously do retail stores, even if only 50 square meters, establish a good customer stickiness, study their own work, especially research services and improve services. E-commerce is a product of the times. It has one drawback: it is not strong enough to experience it. On the other hand, clubs, sharing sessions, and organization activities established the circle of green ants and circle of friends. Such emotional links and personal experiences are value-added and intangible, which the network cannot do. This gives customers a sense of trust and dependence on green ants. The analysis of the experience of the Green Ant General Manager Pu Wei combining his own experience as an outdoor shop for many years is undoubtedly a powerful encouragement for industry retailers. At the same time, he expressed great confidence in the industry. In the next 3-5 years, as long as practitioners stick to the quasi-direction and persist in the end, the industry will certainly develop better. Under the new situation, everyone is quietly changing their business model. Retailers and e-commerce companies are paying more attention to the degree of bonding with customers. Therefore, they have chosen more ways to integrate online and offline. According to Jingdong’s back-end data, the peak value of online shopping for online shopping is 25-35 years old, and these people are more enthusiastic about outdoor activities. At present, the online shopping population has an increasingly high base. In light of the differences between the general population and the professional population, JD.com is trying to combine online and offline services. Jingdong has cooperated with Sanfu Outdoor Co., Ltd. and recently cooperated with the 8264, Greenfield and other media clubs. Jingdong Wang Xuesong said. However, Suning Yigu Gu Qinghai said that at present, online sales mainly exist in the form of family travel and leisure, while offline is biased towards specialization. The growth rate of e-commerce will be even greater, and it will be better for stores to seek differentiated development. For example, e-commerce can provide comparable space, and stores are more concerned with experience. Many brands now do online and offline segments. This is a good attempt. In this regard, the views of Nanjing Tuen outdoor Cai Ming can not but be similar: the cost of e-commerce is high, the proportion of big brands on the e-commerce is more, doing relatively better. I suggest that our retailers are best to combine online and offline, with the best of both hands.
Shangchao: Paying Close Attention to the Outdoor Industry
As one of the largest department store owners and operators in China, Mr. Zhang, head of North Regional Market of New World Department Store, said that the proportion of sales of outdoor sports products has gradually increased. The concept of health, environmental protection, and technology content is for the customers of shopping malls. Attracting new crowds to pay attention to the outdoors will continue to focus on Asian household exhibitions. We hope to find more good outdoor brands through the exhibition and introduce them to the northern markets.
In addition, Shin Kong Place, a high-end department store located in the Beijing CBD Huamao business district, brings together world-famous brands, department stores and international restaurants. To provide customers with the Everyday Exciting shopping experience, this concept and request always reminds the head of the merchandising department responsible for fashion and leisure, to think about how to tap the new outdoor fashion concept in the promotion of Shin Kong: a small theme show or high-tech products experience activities The person in charge said that he hopes that through an open platform like Asia Outdoor Exhibition, he can directly contact more brands, develop new ideas, and find new integration points.
In the past ten years, the Asia Outdoor Show has matured year after year with the support of brand owners, dealers, retailers, enthusiasts and media friends, and has truly grown into a professional and international outdoor product trade platform. When Xiao Bian invited Da Café to Nanjing to participate in the 10-year celebration of Asia Outdoor Exhibition at the end of the interview, the reply was: Of course, it was necessary to go! For this reason, at the Outdoor Asia Fair, all the old friends who supported and paid attention to the show were talking. Xie, I sincerely hope to work together with you to advance together and welcome a new decade of outdoor industry!
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