China's business office market has huge potential for color printing

On May 18th, Canon (China) Co., Ltd. was the new generation of intelligent imageRUNNER ADVANCE series digital composite machine in Shanghai.

“The Chinese business office market has great potential and development space. Canon is looking forward to co-development and growth with the Chinese market.” Canon Sakae, the operator of Canon Co., Ltd., said: “To provide Chinese customers with higher quality office products and Application, Canon is committed to research and development, continuous innovation, in the Chinese market, a collection of Canon's many innovative and technological new generations of imageRUNNER ADVANCE series of digital composite machines."

According to reports, similar to mobile phones, tablets and other terminals, Canon's new generation of intelligent imageRUNNER ADVANCE series of digital composite machines use a more flexible capacitive screen. When the user operates the multifunction machine, he can get the same smooth touch experience as the mobile phone and tablet, and can slide, drag, zoom, preview...

In terms of wireless support, Canon's new generation of imageRUNNER ADVANCE series of digital composite machines is also more intelligent, standard wireless WIFI and NFC printing functions, so that the composite machine can also get rid of the network cable, free to place.

In addition, the new products have also broken through the past in system upgrades. Users do not have to purchase new machines when they want to update their product functions. You can upgrade the system free of charge on the original equipment. Canon's new generation of imageRUNNER ADVANCE series of digital copiers can be purchased once in hardware and continue to have new features.

On the same day, Canon (China) Co., Ltd. also announced the launch of the “Office Jia” strategy for the composite machine and solution field, and strive to integrate the advantages of hardware and software to further lay out the 2016 China commercial printing market.

At present, the proportion of entry-level A3 composite machines in China's commercial printing market is large, and the proportion of medium and high-speed products is increasing; the demand for color printing is showing a rapid growth trend; the printing solution business is constantly developing.

Aoshan Long, vice president of Canon (China) Co., Ltd. said: "From the global market situation of Canon Group in 2015, the performance of office products business accounted for more than 55% of the overall. Canon hopes to subdivide the products through 'Office Jia' Positioning, combining strength and attack, helping users solve different office problems to more effectively expand the Chinese business printing market."

It is understood that the three hardware products of Canon "Office Jia" include: the new imageRUNNER 2204 Mr. COOL cool companion series, as well as the classic series imageRUNNER 2500 Mr. B-LUCK black and white prince, imageRUNNER ADVANCE C3300 Mr. COLOR color people.

(Original title: Canon Operations Officer: China's business office market has great potential)