Read Index:
1.VF Group wants to sell sports brand LICENSED SPORTS GROUP
2. Yabuli Ski Field: Observations and Revelations from Leader to Chaser
3.Sympatex and Kailas collaborate on new waterproof shoes
4.TREK Releases Second-Generation Domane SLR Road Car: Faster and More Comfortable
5. Shanxi's first outdoor barbecue festival ended in the scenic spot of Riwei Mountain in Taiyuan
Although it is now time for the prevailing movement style, it does not mean that the outreach industry will follow with great success. Recently, VF Corp, which owns brands such as The North Face, Vans, Timberland, Wrangler, and Lee, plans to sell its sports brand, Licensed Sports Group.
It is reported that the group will re-evaluate the company's composition and ensure that the VF Group's composition and strategic objectives and positioning are consistent. Therefore, it will seek better choices and positioning for its sub-brand, Licensed Sports Group. According to people in the industry, this means that the business will be sold. However, due to the fact that there is no ready-made buyer for such enterprise business, sports equipment companies such as Nike and Under Armour may be concerned.
In the report for the previous fiscal year, the VF Group’s total profit rose 1.7%, while the total revenue also saw a slight increase of 0.8% to US$12.38 billion. However, in view of the current economic environment, the restructuring of the brand portfolio has become a fashion retailer. Group's popular choices.
As the earliest commercial ski resort in China, Yabuli became the first ski resort for ski enthusiasts in China by virtue of its natural and policy advantages. With the advent of the Winter Olympics, the Chinese ski industry is developing rapidly. Yabuli’s own advantages and attractiveness are declining. Rabbits who run faster seem to be embarrassed. From the industry leader to the chaser, Yabuli's development history has provided valuable experience for the Chinese ski industry.
Looking back at the development of China's mass skis, we must start with the third Asian Winter Games held in Harbin in 1996. The Mid-Term Group invested nearly 200 million yuan to build the Yabuli Windmill Villa, which opened the prelude to the Chinese public skiing and laid the foundation for China. The basis of the ski industry. —— "White Paper on China Ski Industry (2015 Annual Report)"
In the budding of the Chinese ski industry, Yabuli Ski Resort has become a unique presence in the Chinese ski sport market from the end of the last century to the beginning of this century by virtue of its natural and policy advantages. At the same time, Yabuli ski resort has unique geographical conditions in the past two decades. And the corresponding operating experience also provided many valuable experiences for the emerging winter sports market in China.
Sympatex has once again collaborated with Kailas, one of the leading brands in the domestic outdoor industry, to bring a variety of waterproof outdoor shoes to ensure outdoor activities for outdoor enthusiasts in spring and summer.
The KS311615 Men's Waterproof Hiking Footwear, which is the main style, is equipped with KAILAS arc uppers technology to provide excellent support and parcel performance. It is suitable for middle and low-altitude hikes and can be used everyday in the four seasons. The contrasting design of red and blue is eye-catching, embroidering Kailas's little sun sign on the front, and Sympatex brass buckles on the side for details. Particularly worth mentioning is that the Sympatex fabric's shoes are added to the inside, can be 100% waterproof, brings superior climate defense capabilities, while taking into account the breathability and comfort. This section also has women's models and a variety of color combinations. It is now fully available and can be purchased at selected Kailos stores.
In addition to co-developing new shoes, Sympatex also cooperated with Kailas in various aspects. At the Kailas trade fair, Sympatex designed a unique mini-stand to demonstrate to all visitors the superior performance of Sympatex functional fabrics. At the retail terminal, ordinary consumers can also learn about the characteristics of the shoes and the advantages of the fabric through the flyers jointly designed by Sympatex and Kailas.
Treman's most popular road car platform, Domane, ushered in the new Domane SLR. Since its launch in 2012, the Trek endurance road bike Domane has been designed with a unique frame shock absorber, the Iso Speed ​​rear disconnect, to enhance driver performance and vertical adaptability. Now Trek takes it a step further and provides a more effective solution for bicycle enthusiasts to ride comfortably, including front IsoSpeed ​​and adjustable rear frame structure and IsoCore handlebars. Domane SLR has been race-tested by Fabian Cancellara at the 2016 White Road Race.
Although there are IsoSpeed ​​rear disconnects to support the rider, some of the important parts of our car body are still lacking. The challenges we face are different from the difficulties encountered by our team in developing the first generation of Domane in 2010: providing shock-absorbing performance without any impact on efficiency and maneuverability. In nature, the solutions we use in the front are the same as those in the rear. The front IsoSpeed ​​is a disconnect that allows the steering tube to flex independently of the head tube, providing a 10% higher vertical compliance than traditional road bikes.
On March 30th, more than 20 netizens from the first outdoor barbecue festival in Shanxi Province gathered at the Weiweishan Scenic Spot in Taiyuan. At 9 a.m., after some rectification, netizens marched toward the top of the hill in a brisk footsteps. Near noon, netizens drove to the Luohe Second Bank, the main venue for the barbecue festival. The barbecue activity was officially opened.
At the scene, the staff of Shanxi Caiston Food Management Consulting Co., Ltd. began to arrange the venue for food and utensils. The netizens were eager to ignite and grill around the barbecue grill. Although there were professional barbecue chefs, but everyone still couldn't help but feel the fun of the outdoor barbecue yourself. After a while, a dish of pork and vegetables came to the table and sat down. There was a barbecue on the river. Everyone was hooked.
At the end of the event, the organizers organized everyone to play together. In a laughter, the first outdoor barbecue festival in Shanxi was successfully completed. Netizens felt that the event was very powerful and worthy of a visit.
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