The graphic fast printing industry is ultimately a service plus production industry, so the customer base, product structure, service concept and company positioning determine the process design ideas. A well-designed graphic and fast printing shop can improve the image of the company's stores and provide customers with a sense of security. The internal management can be simplified and the production efficiency can be maximized.
The process is generally designed around the company's strategy, products and business philosophy. Its main content includes service process design, production process design and workflow design. This article focuses on the experience sharing of the sales process design of the second link of “sales, sales, and after-salesâ€.
First, the status quo of most fast printing shop production process
Problems in the production process of most graphic fast printing shops:
(1) Employees are facing the customer service, unsightly, lack of initiative;
(2) The front desk and prepress technicians double ask for production requirements, wasting time, and customers are disgusted;
(3) Employees sit, and customers often stand and are not coordinated;
(4) After the front desk has finished the order, it will not be arranged or arranged in time;
(5) The customer takes the order and turns around. There is no employee to take care of it. As a result, the customer is lost and the running order is not controlled.
(6) Open or semi-open processes are not safe for customers or internal management;
(7) The process and process are scattered and not compact, and the space cannot be effectively utilized;
(8) Although the layout is reasonable, the physical partition is only a display, and the customer goes in and out;
(9) After the partition, the customer feels that the rejection is thousands of miles away, and there is no intimacy;
(10) On-site management is chaotic and lacks soul;
(11) The store owner does not know how to manage the process.
In response to so many problems, we still need to remind all investment managers, small and medium-sized service plus production enterprises to pay attention to the design of the production process layout: meet customer needs, combine the site environment, and consider capital investment.
Second, the types of production process models
The pattern of the production process will vary depending on the scale of production and the customer base.
Now the monthly performance of the graphic fast printing shop is between 50,000 and 1 million yuan and more than 1 million yuan, and basically the customer is the main customer, and the customer group supplemented by the individual customers introduces four modes. .
Mode one, between 50,000 and 250,000 yuan: reception desk → graphic production → front desk settlement → delivery, the mode is relatively simple, the process is short. From the order to the completion of the production process, there is no need to divide the work very fine, the position does not have to be set too much, the employees are as full-featured as possible, but the cash and customer bills are managed by special personnel.
Mode 2, between 260,000 and 600,000 yuan: reception desk → prepress technology → post-printing → front desk settlement → delivery, with the increase of business volume, the number of orders increases, pre-press and post-production of the production link Division of labor.
Mode 3, between 610,000 and 1 million yuan: reception billing → prepress technology (black and white, color) → operator → post-printing → cashier settlement → delivery, front desk post dismantling into reception and cashier positions, The prepress technology is divided into black and white (text typesetting, CAD drawing) positions and color (document processing, editing) positions according to the type of business. The printing link in the prepress technology is also undertaken by the operator, and the division of labor is refined.
Mode 4, more than 1 million yuan: reception billing → prepress technology (black and white, color) → operator (sub-printing and copying) → post-printing (sub-film, glue, cutting, binding) → cash register Settlement → delivery, on the basis of the production process of the previous mode, the division of labor in the two positions of the operator and post-printing is carried out in detail.
Of course, if you go to HP Indigo equipment, you may have to work with a crew member. The purpose of setting up the operator position is to ensure the quality of product production, reduce waste and facilitate quality control, and greatly help to extend the service life of the equipment.
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