Once upon a time, it was a symbol of fashion and even status to insert a pen in the chest pocket of men's tops. Nowadays, the pen market is gradually declining, pen manufacturers have been closed down, and the pen-use group has been basically limited to primary school students in grades 3-6, who have pen writing requirements, as well as hard pen calligraphy enthusiasts, as well as sporadic conference gifts and pens.
Pen, is there still tomorrow in the market?
Yesterday, the reporter saw in the Yishida stationery store in front of the Nanshi annexed small door. On the multi-layer shelves selling pens, various types of signature pens and ball-point pens were dazzling, while the single pen of the variety was curled up in the corner of the shelf. A salesperson said that the main reason for buying a pen is the parents of the students. The price of the pen is mostly around 10 yuan. It is also more expensive. It is limited to a brand of Pike. The price is about two or three hundred yuan. Occasionally there will be hard pen calligraphy lovers. Come buy one, and there are sporadic conference gifts with pens.
A customer who is buying a pen for a child in the store said that she and her colleagues and friends do not use pens. The pen should absorb water at any time, and it is easy to stain clothes and bags, or a signature pen.
“Pen production is now limited to private small enterprises. A number of state-owned pen factories have basically stopped production.†Lu Guang, director of Nanjing Gold Pen Factory, said yesterday.
A salesman who has been selling stationery for many years said yesterday that although the pen production process is not complicated, the material and process requirements of the nib are also very particular. Some private small factories that produce pens are not strict with the quality, and they suffer from the primary school students. Sometimes a new pen breaks or leaks in a few days without a pen.
"At present, pen sales account for about 5%-10% of stationery sales." Yesterday, Mr. Chen Jianguo, who specializes in office supplies business in Nanjing, said in an interview that if the school did not require primary school students to write with a pen from the third grade, Without the student consumption, the pen may not even enter the stationery store.
The industry believes that from the perspective of energy saving, pens have advantages over single-use pens, but it is difficult to change the current habits of consumers. Therefore, the further shrinkage of the pen market is inevitable. However, pen brand products, innovative products, when there is their own living space, the longevity of "Pike" is an example.
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