The four-day 2017 Asian Outdoor Show was successfully concluded in Nanjing today. There is never much to say in the heart, as long as the original dream is kept silent, we will meet on the road! that's it.
On June 29, 2017, the 12th Asian Outdoor Exhibition officially kicked off at the Nanjing International Expo Center. This year, the scale of the exhibition reached 48,000 square meters and 617 exhibitors (2016: 705). The four-day exhibition attracted 19,373 professional visitors from all over the world (2016: 19,502). This year, from the perspectives of business status tracking, public opinion, resource promotion, outdoor fun, etc., the exhibition introduces the latest development trend of the outdoor industry, aiming to bring one to the industry: an all-round, cooperative, high-performance, fun and unforgettable outdoor party. !
The Chinese outdoor industry has been under pressure to slow down in recent years, but in the next two to three years, the entire industry will have a tendency to rebound. It is predicted that by 2018/2019, China's outdoor industry is likely to return to double-digit growth. In the global economic downturn environment, the exhibition has become a trend indicator in the industry and has also played a role in widening the market and leading the industry trend.
As Li Xi, director of the Asia Outdoor Exhibition Program, said: “The Asia Outdoor Show is not only a platform for displaying brands and products, but also a platform to integrate information on all aspects of the outdoor industry chain and the linkage industry. Therefore, more were added to this year’s show site. Themes, more forum lectures and knowledge projects will facilitate the mutual learning, mutual exchange, and resource connection at the site and facilitate the development of the entire industry.In the future, Asia Outdoor Exhibition will still focus on the outdoor industry, but it will also strengthen Attention to extension."
“The Asia Outdoor Exhibition has developed better in China and is a very motivated team. Our COA alliance will fully support the development of the Asia Outdoor Show. And, I feel that the exhibition has more and more excellent brands, more and more attention to quality, at the event. The introduction of the company also pays more attention." - Chairman of COA and Pathfinder Group Chairman Sheng Faqiang.
Outdoor equipment products, from this year's Asian outdoor exhibition site can be seen: the product design lightweight, style, business and leisure trend has been very clear, the major brands launched autumn and winter new products and flagship products in the adherence to outdoor functionality and professionalism Under the premise of integrating more business travel and urban elements, they all reveal the concept of “outdoor lifeâ€. Of course, from basic footwear to backpacking tents, from RV cabins to camps, the full range of products involved in the outdoor industry has been showcased and promoted at the 2017 Asia Outdoor Show, which is very straightforward for the brand's publicity.
Guo Junwen, vice president of Nanjing Biancheng Sporting Goods Co., Ltd., said: “Asian Outdoor Show is a very important platform for the development of China’s outdoor industry, and it is also a communication platform for the inner circle of Chinese outdoor industry.â€
Wang Xi, Marketing Director of Hangzhou Liantuo Trading Co., Ltd.: “Asian Outdoor Fair is a very professional exhibition that brings us very direct orders. The impact of this show on us is very large. We have a considerable number of customers. It is through the Asia Exhibition that we have seen our new products in the most direct way. We have seen the style and team of our brand, have more confidence in us, and continue to go with us."
No thinking
Not industry
The third session of the COA Outdoor Summit Forum was held in Nanjing the day before it was held (June 28th). China's top-level talents in the outdoor circle held an excellent meeting with their brightest views. Thinking collision!
On the first day of the exhibition (June 29th), Mr. Zhang Jida, Secretary-General of China Outdoor Brands Alliance (COA), released the 2016 Survey Report of China Outdoor Products Market in Hall 5A Registration Hall, bringing the latest authority data to the industry.
“COA Outdoor Summit Forum is a very important platform for outdoor industry exchanges. It is currently the most important forum in the outdoor field, and it is not one of them.†—Cheng Chengzhan, the founder of the Kaile Stone Brand “This year is the first of the COA Outdoor Summit Forum. In the third session, everyone’s enthusiasm was very high.This kind of enthusiasm shows the necessity of the COA outdoor summit forum. It has market demand, can bring nutrition to everyone, and can get recognition from people in the industry. I think this is a very good one. Information.†— The founder of the Scarlett brand had no innovation
No show
2017 Asia Outdoor Exhibition integrates outdoor, tourism, campground, and RV self-drive four sections, taking advantage of the exhibition itself - with tent theme area, water sports area, club area related theme activities, inviting outstanding brands in outdoor camping field to join together, launching heavily 15,000 square meters [outdoor travel theme museum]. Theme Pavilion not only displays outdoor travel equipment in all directions, but also cooperates with closed-door forums: Say It All Says Asia, Asia Exposition “Outdoor x Camping Forumâ€, Business Matching – Outdoor Travel Special Event, focuses on outdoor camping, and taps into industry pain points. It provided a platform for the supply and demand docking for the camp, branding parties, and organizers of the event and gained unanimous approval from many parties.
The group's founder and chairman, Wang Qi, said: “The exhibitors have achieved good results and achieved the expected results. We have conducted in-depth exchanges with a number of outdoor industry veterans. At the “Outdoor and Camping Theme Forum†organized by the Asian Exhibition, we The outdoor vendors (including the camp education institutions) did a thorough discussion and they did not enjoy the five hours. They discussed many possible suggestions and plans for future linkages between the camp and the outdoors, camps, and education. We have provided many suggestions for the future direction of our camp."
Orion CEO Wang Wanyu: “The future hopes that Asia Exhibition will become more and more powerful and can attract resources of different circles, whether it is sports, outdoor, tourism or agriculture, and build various cooperation relationships with the exhibition.†Ningbo Xuelang Outdoor Chairman Cao Yu: “Through the exhibition, we got to know the dealers, established sales contacts, and also exchanged and shared activities with friends in the outdoor circle. The Asian exhibition team will also work with us to make suggestions and make joint efforts to help us better. Resources and new resources, such as travel and camp projects. Next we will develop more cooperation and promotion with Asia Exhibition."
This year, the Asia Outdoor Show continues to launch the “Run Special Zone†and brings together new running forces: professional running equipment brands, fun and professional running content sharing sessions, and a number of domestic mainstream running media. Among them, throughout the entire exhibition period, the “jogging and sharing area†featured hot spots – equipment brands, cross-country races, marathons, etc., running media, runners, and... to bring you different perspectives for running. industry!
In the planning of running events, the Asian Outdoor Show [Nathan Runner Party] was the first time that the morning running activity was on the line, and the top 10 running group evaluation activities in East China also received higher attention from runners.
“The running zone of the Asia Outdoor Exhibition is very suitable for the promotion of a professional sports brand like us, so we also prepared experience products for the exhibition. The exhibition is doing very well, including the overall atmosphere and some organized activities, such as the top ten running group. Selection, live running and sharing lectures. Through these activities, we can better understand the development of the industry, and also help to communicate with peers.†—Shi Weijie, Brand Director, Sanliu Yidu (China) Co., Ltd.
Among the award-winning products of the 2017 Asian Outdoor Industry Awards, China Design and China have created a bright spot. One of the two gold award products came from China. The 27 award-winning products cover almost the most comprehensive and popular sporting events in the outdoor field. The award-winning products not only attracted a large number of media to report at the exhibition site, but also received approval from industry peers. This is undoubtedly one of the original intentions of the Asian Outdoor Industry Awards.
In addition, the well-received event includes: Business Matching Zone created by Asia Exhibition's integrated brand & channel resources. This year, it has added three new themes: outdoor camping special event, event & running special event, and e-commerce special event. With an efficient and accurate rhythm, it highlights the value of the Asia Outdoor Show, the trade and trade show.
ã€Club House】 Brings you the most popular travel destinations and route resources at home and abroad, and set up an activity sharing area to detail the resource content for you. [Water Sports Area] not only displays kayaking and other water sports equipment but also a water sports experience area. Kayaks, water bicycles, diving equipment, etc. all provide water testing experience.
Zhang Longkai, Vice President of Fenix: “The Asia Outdoor Exhibition is the longest history in the domestic outdoor industry. The popularity of the exhibition is very strong and it helps the brand promotion. The overall setup of the exhibition and the various services provided are very attractive to us. In the ten years of development, our sales have grown from three to four million to more than two billion yuan now. It can be said that Asia Outdoor has witnessed the development of Fenix ​​and has helped us grow.â€
No fun
Not outdoors
The Asia Outdoor Exhibition has always hoped that the exhibition will not only be a platform for industry exchanges, but also can be an occasion for outdoor people to meet together. This year's show brought 2017 COA CUP KAILAS climbing, Boulder and DYNO experience, children's outdoor education development experience, water kayaking, slings and other outdoor sports. There is also an “old friendâ€â€”[Happy Tea House] has always supported and accompanied, and as one of the special events of the Asia Outdoor Exhibition, the Happy Tea House has this year’s theme of “Enjoy Zen Teaâ€, which not only brings about meditation and cultural exchange activities. At the same time, it also brought the sandbox simulation of “Outdoor Village in Western China†to the scene to introduce the blueprint of the new plan for the outdoor area.
In addition, this year's Asia Outdoor Exhibition uses the Internet live broadcast technology, inviting exhibitors, outdoor talents, and live media platforms to bring together multiple "Asia Show Lives," with 10W+ in single online viewings. In this way, the content of the exhibition and outdoor culture can be indirectly distributed to outdoor enthusiasts and mass consumers.
Ludwig Meier, Marketing Director of Friedrichshafen GmbH, Germany: “I feel that this year's Asian Outdoors Fair is very good. Especially I see innovative products and changes in China’s outdoor market: Outdoors are going to cities and camping is also rising. These may become important factors for the development of the industry in the future. I would like to say that the exhibition is perfect and everyone should continue to participate next year. According to the professional audience satisfaction survey report at the exhibition site, 95% of the audience are satisfied with the exhibition, and 94% The audience said that they will continue to visit the exhibition in Nanjing next year. From June 28th to July 1st, 2018, the 13th Asian Outdoor Exhibition invites you to become the future.
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