Double 11 data display: outdoor products are ranked first in the top three dates: 2017-02-04 13:17
The third-party shopping software Huihui Shopping Assistant released the 2016 Double-Eleven Online Shopping Big Data Report. The report shows that as of 12:00 on the same day, the mainstream e-commerce traffic such as Tmall, Netease Koala, JD.com, Suning Tesco and Vipshop increased significantly compared with the previous day, with Tmall traffic tripled and NetEase Koala. Followed closely; in addition, clothing and footwear are still the category most concerned by consumers, and among all categories of consumer concern, the proportion of historically lowest-priced products is more than half.
Tmall traffic triples Netease Koala into the largest dark horse
According to data from Huihui Shopping Assistant, as of 12:00 on the same day, Tmall traffic increased by as much as 363% from the previous day, ranking first among all e-commerce companies; , became the biggest black horse in this year's double eleven. The performance of other e-commerce companies is also outstanding. Jingdong, Suning, Weipinhui, and No. 1 stores have all doubled in size.
The advantage of Tmall in the home game is still obvious, and the breakthrough of the Netease Koala benefits from the rapid development of cross-border e-commerce in the past two years.
Apparel, outdoor, and household items are among the top three
From the category point of view, the Huihui Shopping Assistant data report shows that clothing, footwear, and hats are still the traditional consumer categories, with the highest degree of consumer attention, accounting for 41.2%; and with the rise of the national sports such as running and fitness, this year’s Outdoor sports are also popular among consumers, ranking second with attention, accounting for 19.8%; followed by household items, because of their large demand, high frequency, and low prices, they are also widely followed by consumers. Third, accounting for 10.8%. Hui Hui Shopping Assistant data analyst said that in the context of the entire social consumption upgrade, consumer desire to buy is still strong, but many consumers have converted from buy cheap to buy fine, focus on product quality, rational consumption has gradually become A new trend.
The third-party shopping software Huihui Shopping Assistant released the 2016 Double-Eleven Online Shopping Big Data Report. The report shows that as of 12:00 on the same day, the mainstream e-commerce traffic such as Tmall, Netease Koala, JD.com, Suning Tesco and Vipshop increased significantly compared with the previous day, with Tmall traffic tripled and NetEase Koala. Followed closely; in addition, clothing and footwear are still the category most concerned by consumers, and among all categories of consumer concern, the proportion of historically lowest-priced products is more than half.
Tmall traffic triples Netease Koala into the largest dark horse
According to data from Huihui Shopping Assistant, as of 12:00 on the same day, Tmall traffic increased by as much as 363% from the previous day, ranking first among all e-commerce companies; , became the biggest black horse in this year's double eleven. The performance of other e-commerce companies is also outstanding. Jingdong, Suning, Weipinhui, and No. 1 stores have all doubled in size.
The advantage of Tmall in the home game is still obvious, and the breakthrough of the Netease Koala benefits from the rapid development of cross-border e-commerce in the past two years.
Apparel, outdoor, and household items are among the top three
From the category point of view, the Huihui Shopping Assistant data report shows that clothing, footwear, and hats are still the traditional consumer categories, with the highest degree of consumer attention, accounting for 41.2%; and with the rise of the national sports such as running and fitness, this year’s Outdoor sports are also popular among consumers, ranking second with attention, accounting for 19.8%; followed by household items, because of their large demand, high frequency, and low prices, they are also widely followed by consumers. Third, accounting for 10.8%. Hui Hui Shopping Assistant data analyst said that in the context of the entire social consumption upgrade, consumer desire to buy is still strong, but many consumers have converted from buy cheap to buy fine, focus on product quality, rational consumption has gradually become A new trend.
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