It is known that Thanksgiving has been established since 2008 and has experienced 9 years of development. Now it has become a leading brand in the domestic safety seat category. At the 17th CBME , I was fortunate enough to interview Mr. Zheng Hui , the chairman of “ Thanksgiving †, to give us an in-depth understanding of how gratitude has come from the small factory that was originally unknown to the well-known safety seat brand in the country.
Thanksgiving Chairman Zheng Hui accepts an interview with Mama.com
Mama.com: What is your initial heart for creating a grateful brand? Gratefulness has grown and the brand influence has been continuously improved. What are the main reasons?
Zheng Hui: Thanks to the unknown small factory to the well-known safety seat brand in the country, this road is not easy. The safety seat is related to the safety of children's lives and is related to the happiness of thousands of families. As the founder of the Thanksgiving brand, I am also a father. I have always maintained a high sense of responsibility in this industry. I insist on being a conscience product and truly do my best to protect the safety of Chinese babies. This is also the initial heart when I founded the company. It is precisely because of this initial intention that since the establishment of the Thanksgiving brand, we have always ensured the consistency of product quality, and we have made a particularly difficult effort. We signed a team of Italian designers to apply European core technology and design concepts to the seat design, taking into account safety, comfort and aesthetics, and strive to achieve a better ratio. Seat Appearance, Thanksgiving originality, combined with child psychology, in collaboration with Warner and Disney and other international big names, IP launched the popular image of models safety seats, subject to a lot of the children's favorite. At the beginning of 2017 , we also launched a personalized service for the safety seat, which allows consumers to choose the color and pattern according to their own preferences, and also embroider the baby's name to create a real " exclusive throne " for each baby . " Understanding the baby's safety seat " is also our philosophy. In terms of details, we also do our best, the seat fabric is also certified by SGS to ensure the affinity of infant skin. In addition, we have invested heavily in the establishment of laboratories, and each core component has to undergo tens of thousands of collision experiments. Our multi-faceted efforts have enabled the Thanksgiving seat to pass the European ECE and the national 3C dual certification, which has been recognized by more and more consumers. Sticking to the initial heart + originality, this is the principle that I personally insist on, and it is also the guarantee that the influence of the safety seat brand is constantly improving.
Mama.com: Since its establishment in 2008 , it has experienced 9 years of development and has become a leading brand in the domestic safety seat category. What changes will happen to the corporate development strategy?
Zheng Hui: In the next two years, the strategic changes in Thanksgiving brand development are mainly in the aspects of shareholding system reform, product innovation, product expansion and public welfare. In recent years, the rapid development of industry safety seat, Thanksgiving is one of the more remarkable brand, it attracted the attention of capital. The company is now ready to go public, choose the shareholding system reform, use the power of capital, and take the development path of modern enterprises. Innovation is the driving force behind the development of the company. In the future, thanksgiving will pay more attention to innovation in product research and development. From the three aspects of improving product quality, highlighting product personality and improving product safety, we will strengthen the intelligent innovation of products and strive for both functional and practical. In order to cope with the market demand brought about by the development of the brand, thanks to the investment of 200 million yuan, the industrial park project with an annual output of one million seats will be launched, the production automation capacity will be improved, the production capacity will be expanded, and the industrial chain and industry will be jointly established with the society. Develop a good atmosphere of organic integration. In addition, we will continue to take the road of branding and increase investment in brand building. At the same time, we will increase the practice of public welfare related to children's safe travel, in the form of newer, more exciting activities, popularize the concept of safe travel for children, and appeal to all sectors of society to pay attention to the safety of children riding , I hope everyone will continue to pay attention.
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