In China, there will always be months of high temperatures in a year. Whenever the high temperature comes, the outdoor water park in China is basically full of people. This hot season is just the golden time for the outdoor water park to make a profit. If there is no good business in this critical time, then the operator is basically a loss. What are the problems that lead to poor management of water parks?
First, competition in the same industry
The current situation shows that as China's economic development is getting better and better, there are more and more investors investing in the construction of outdoor water parks. There are even cases where there are several regions competing with each other. Some propaganda slogans do not care about the new advertising laws, and there are also some violations of the new national advertising laws. The purpose is to compete for limited profits. Therefore, the competition between the same industry is so great. In addition, the water park equipment is imitative, and the mainstream slides are basically in the same industry. Since it is impossible to strengthen the construction on the hardware, it is necessary to strengthen the construction of software in order to achieve profitability in areas with high competitive pressure.
Second, replaced by other parks
The outdoor water park is a theme park that is easily replaced by other emerging theme parks. There is also an indoor water park, swimming pool and other water activities. However, the outdoor water park has an irreplaceable advantage, and operators must take advantage of this advantage to allow more tourists to come and play.
Third, security aspects
The water park has fast and stimulating play activities and is extremely safe. This is an important issue that operators cannot ignore. The reason why security is regarded as the top priority of water parks is that once there is a problem in security, it is likely to cause disasters and even lead to bankruptcy.
Fourth, the regional economy is not healthy
The economic downturn or the economic crisis has led to a small probability of mismanagement of outdoor water parks, but it is also one aspect. The financial crisis that emerged in 2008 is an example. As a kind of tourism products and tourism resources, water parks have a high consumption elasticity index. In the event of an economic crisis, the tourism market will be in a state of weakness and vulnerable to shocks.
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