No matter in which industry, there is no such competition in the industry: competition between big platforms and small businesses. Is it a big business, attracting big brands and big platforms to cooperate? Or are you taking your own path and making your business bigger on your own feet? This is two problems for startups.
In the field of home building materials supply chain, there has been such a discussion. For the main material or auxiliary materials, the core of the home building supply chain lies in the construction of the logistics system. At the same time, procurement and bargaining power, sales ability, warehousing and distribution capabilities are also critical.
Some people have put forward an idea. Can Jingdong be able to do home building materials supply chain logistics? Let's not talk about the main material, just talk about the auxiliary materials, Jingdong as a big platform with technical advantages and service advantages, can it be better than the general auxiliary materials enterprises?
Ali, JD. Layout of the big home industry, will it enter the home accessories supply chain in the future?
In February of this year, Alibaba and a number of institutions invested a total of 13 billion yuan in strategic investment. This is another large-scale transaction after Ali acquired Suning, won RT-Mart and held more than 36% of Gaoxin Retail. Exposing Alibaba's ambitions for the home industry.
In May of this year, Jingdong held the “Jingdong Service+†media communication meeting, which will build a platform and system based on the needs and pain points of the daily consumption scenes of users in the home appliance industry to solve the platform business and users. Service problems.
Ali and Jingdong have released the signal of layout of the big home industry this year, which reminds people of the rationality of the vertical segmentation of the large platform layout.
Coincidentally, it is reported that Suning Appliance has to integrate the third-party logistics system, based on the advantages accumulated by the home appliance industry, and cut into the warehousing and distribution links in the field of home building materials. The specific practice has not been announced, which also conveys a Signal: The big platform also wants to divide the big cake of the home building materials industry.
If a big platform or a small enterprise enters the home auxiliary material supply chain, who wins more?
Considering the channel advantages accumulated by Ali and JD in the c-end consumer level, and their national delivery logistics system is relatively perfect, the actual combatants of the home auxiliary supply chain enterprises are worried that Jingdong and Suning can do it. Home building materials supply chain logistics? Will this big cake in the future be eaten by a large platform? This is also the topic we are mainly discussing today.
Can Jingdong be a home building supply chain logistics?
For Jingdong itself, its most powerful advantage is that the delivery is very fast, which is derived from Jingdong’s “Jingdong self-operated†system. However, the reason why Jingdong is fast is because the goods purchased by consumers in Jingdong through the self-operated system are placed in the “this warehouseâ€, so they have the advantage of “fast deliveryâ€.
However, for home building materials that are not very standardized, JD.com may not be too selective to build a supply chain system.
Jingdong holds the sales front-end. It has a complete self-operated system. Taking home accessories as an example, Jingdong is fully capable of making its own hardware accessories. It is also laying out this aspect, but some people in the industry believe that compared with hardware products, Jingdong It is more difficult to capture the market of accessories.
What are the advantages of vertical supply chain enterprise layout home accessories?
Taking the auxiliary material market as an example, the current industry occupants have a lot of auxiliary material supply chain platforms in addition to auxiliary materials suppliers. The users of these supply chain enterprises are generally divided into two types. One is the foreman and the foreman is the supply chain. The main target of the platform sales products; the second is the less well-known auxiliary materials manufacturers.
For small auxiliary materials companies, they regard the auxiliary material supply chain e-commerce as an additional customer channel. If they cooperate with small brands, the auxiliary material supply chain e-commerce will also have certain pricing power, because The price can be discussed. However, these auxiliary materials e-commerce are difficult to directly cooperate with large manufacturers, and often only reach a certain cooperation intention with dealers. So what are their advantages?
First of all, the auxiliary materials e-commerce has greater autonomy to determine the development direction of the enterprise, and has more advantages in the regional layout and development;
Secondly, in the context of the failure of the first- and second-line traditional building materials and auxiliary materials market, the market and the user's pursuit of efficiency have spawned more auxiliary e-commerce platforms, which can improve efficiency to a certain extent;
Third, household auxiliary materials companies pay attention to localized landing services, and have already made certain integrations with the local logistics system and warehousing system before the products are officially launched. This is precisely the essence of the supply chain industry - the integration of commonalities within the industry.
What is this PK competition?
Returning to the household auxiliary material supply chain itself, the most needed capacity of this industry is built around four parts: one is to focus on efficiency; the other is that warehousing and distribution capacity is very important, because the essence of the industry is “last mileâ€; the third is engineering procurement capability. The fourth is the regional advantage.
From the above four angles of analysis, large platform and vertical auxiliary material supply chain enterprises have their own advantages. The storage and distribution of large platforms is mainly based on national delivery. There is not necessarily a vertical supply chain enterprise in the regionalization and layout. . In terms of engineering procurement, large platforms such as Jingdong and Taobao are definitely more brand-influential than supply chain vertical enterprises.
Therefore, the better way to get along with vertical and auxiliary materials companies is not competition, but cooperation. In addition to resource aggregation and faster running, the benefits of cooperation can also be used to attract more third-party enterprise integrators, and everyone will make this plate bigger.
After all, it is difficult to make a big business by the strength of a single company, especially in the field of home building materials supply chain. Looking at it from another angle, if there is a big river ahead, people on the shore want to cross the river. You don't have to swim in the water to cross the river. You can also cross the bridge, row the boat, and even take the ferry. In the future battlefield of the home supply chain PK, there may be people who will leave or there may be no losers.
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