On March 29-30, Vice President of Bubble Mart, as a special guest, attended the 11th Industry Conference to reveal the omni-channel marketing of the toy industry.
With nearly 100 direct-operated stores and 300 unmanned retail stores, Bubble Mart achieved a net profit of 21.1 million in the first half of 2018, a year-on-year increase of more than 14 times. Molly, which is priced at 59 yuan, can sell 4 million a year and achieve sales of more than 200 million. In the 2018 Double 11, the three-year-old Bubble Mart Tmall flagship achieved orders of over 100,000 and sales of 27.86 million.
Emotional marketing empowers new retail
In order to let consumers have the most extreme shopping experience, Bubble Mart has launched a variety of sales forms such as blind box purchase, hidden models, bubble box machine, etc., making retail entertainment, making fashion toys more fun and surprise. To bring more surprises and happiness to young people.
The best shopping experience should be to add a lot of feelings to the shopping process. I hope that customers can feel the real happiness when shopping in the store. From the sales itself, try to innovate entertainment, no longer simply transfer goods. It is to pass on entertainment and convey emotions.
Build a complete online and offline sales channel,
Create unique social channels
In addition to the unique style and fun of sales, Bubble Mart has also built a complete online and offline sales channel. According to the data, as of October 2018, Bubble Mart has nearly 100 direct-operated stores and nearly 300 robot stores, achieving deep coverage for first- and second-tier cities across the country. In addition to the offline channels, Bubble Mart expands the online channels such as Tmall flagship store and 葩趣商城, and combines online and offline sales channels to enable Chaohu fans to purchase Bubble Mart in the first time. product.
Based on online and offline sales channels, Bubble Mart also creates a unique social channel. Online shop, fans can join the WeChat fan group in each store to interact with the friends. Not only that, but also on the second-hand trading platform "free fish", there are many fans who are trading second-hand dolls. At the same time, fans also have special "Molly fish pond", "tidal play fish pond" and other communities, which continue every day. Update the information of the "wading the baby" and "selling the baby".
China's tide play market is booming,
How to play omnichannel marketing?
Bubble Mart's model is more like a comprehensive platform in the field of tide play, from channels, supply chains to communities. Under the impetus of Bubble Mart, the trend toys that were once only known and loved by the niche people have evolved into new trends and new identity labels for young people, and more and more people are familiar with them. Searched, but Bubble Mart's excavation and creation of the toy market goes far beyond this. At the 11th Industry Conference, Bubble Mart, Vice President of Bubble Mart, took the theme of “From the store to IP evolution, the omni-channel marketing of the toy industryâ€, for you to deeply interpret the marketing changes in the omni-channel era and the specific “ Playing style."
The industry conference started in 2002 and has been successfully held for ten sessions. Now it has become the most authoritative, professional and valuable brand event in China! The theme of this year is “Foreseeing 2019·Convergenceâ€. The size of a thousand people, a member of the member unit has a free participation quota. At present, there are more than 500 companies and more than 100 channel dealers, and the seats in the conference are limited. Register online now!
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