Little knowledge about network printing

What is network printing?

The name "network printing" first appeared in the late 1990s. It is clear from English that it is not a printing but a printing solution – from the web to printing. In 2007, the definition of network printing in the industry was to generate personalized documents, including business processes, in the printing and media industry in the form of server networking. Network printing is a convenient way to realize printing with the development of network technology and the popularization of network applications. Thomas Mayer, marketing director of BVDM (German Print Media Industry Alliance), said: "The Internet is affecting the printing industry with an unprecedented breadth, especially in the area of ​​prepress and order processing." The current application scope of network printing has included: network imposition printing, digital printing, network on-demand printing (POD), online printer publishing, online proofing output, and network printing.

Network Printing Application Technology

Online printing transforms printing requirements into a set of data information through on-line orders and file uploads. The printing manufacturers directly produce products by standardizing processes and standardizing products. The printing plant can even directly connect the online order to the internal ERP system. From the printing, quality inspection, cutting, binding, packaging, distribution, etc., the corresponding bar code for each order number is compiled, and the infrared scanning of the computer is connected with each link. At last, I transferred to the distribution center, printed the delivery documents, and then waited for the courier company or the post office to pick up the items. In this way, all products are transferred in the logistics system, reducing the intermediate links, simplifying and standardizing the operation process of the company, improving the operating efficiency, expanding the range of product sales and the types of value-added services, improving the cash flow rate of the company, and lowering the The operating cost of the printing factory... This is undoubtedly a kind of transaction form that all printing factories and printing middlemen are very yearning for.

Since 2004[[Derba]], online printing systems offered to customers in Germany, Australia and Switzerland are multiplying every year. The relevant procedures and major systems in the market are developing at the fastest pace. Drupa is the largest exhibition in the printing industry once every four years in Düsseldorf, Germany, with hundreds of thousands of exhibitors and exhibitors from all over the world. Drupa2008 is even more "drupa for network printing". The world's leading printing solution providers, including: Zipper, Adobe, and Global Image, have proposed software systems or printing solutions based on network printing applications. These include: front-end systems for online ordering and procurement; variable data printing solutions; automation solutions for connecting front-end systems with printing equipment, etc.

Network Printing Alliance Marketing

With the continuous expansion of the scale of the network imposition printing market and the improvement of corporate informatization awareness, the number of companies engaged in network imposition printing is increasing. On the one hand, online printing relies on rapid information dissemination and promotion without scope restrictions to help companies greatly reduce marketing costs, but on the other hand, it also aggravates the intense competition and transparency of market competition. Endless price war has weakened the industry. Profits, the deterioration of the enterprise's living environment, the middlemen's loyalty were threatened unprecedentedly, and the middlemen's business awareness, market control ability and other issues further emerged. Businesses are investing more and more in online printing, and revenues are getting smaller and smaller. The entire online printing industry is in a state of chaos, dispersion, and lack of integration. Mainly in the following aspects:

First of all, the market competition is further aggravated. Each company competes for customers. It does not consider the basic interests of the industry and bottom line profits, and has a price war. Especially between manufacturers and manufacturers, the competition between middlemen and middlemen in marketing upstream is very obvious.

Second, the channel is unstable for manufacturers, and the loyalty of middlemen is extremely low. Because the manufacturers and the Chinese merchants are unable to conduct substantial and effective communication, in the process of fierce competition in the market, the middlemen are “wallpapers” and they will certainly not speak with the manufacturers when they want to transfer orders. There is no way for manufacturers to manage the loss of middlemen and the causes of their losses, let alone good measures. The manufacturer's marketing to middlemen is often "1-1=0", that is to say, one customer is down, and one customer is lost at the same time.