Color area and visual effects

The occupation and reasonable configuration of the color area are very important in the color composition. As the size of the color area increases or decreases, the amount of color will also increase and decrease, and the impact on visual stimulation and psychology will also increase and decrease. If 1cm2 of black appears in the visual range, it will give people a clear and clean visual effect. In front of 1m2 of black, it will produce a serious and dull psychological feeling, and when people are surrounded by 100m2 of black , There will be a negative feeling, which in turn will produce a gloomy psychological reflection. Another example is a 1cm2 solid color scarlet, which makes people feel bright and cute. A 1m2 solid color scarlet makes people feel excited and excited. When people are surrounded by a 100m2 solid color scarlet, there will be a sense of fatigue caused by excessive stimulation. Then there is an unbearable kind of trouble.

Generally, large-area color designs usually choose high-intensity, low-intensity, and weak-contrast colors to bring people bright, lasting and harmonious comfort, such as architecture, indoor ceilings, walls, and exhibition stands. Medium-level colors are mostly used for medium-level contrasts. For example, in clothing color matching, adjacent color groups and lightness mid-tone contrasts are used more, which can arouse visual interest without excessive stimulation. The colors of small areas are often bright and bright, and strong contrasts, such as small commodities, small signs, etc., the purpose is to make people pay attention.

Shape is one of the image elements of color. The appearance of a color is always accompanied by a certain shape and is felt by us at the same time.

The shape is gradually divided from concentrated to dispersed. Although the total color of the picture has not changed, the effect of contrast has changed greatly.

In the composition design, the difference in the position occupied by the color image has a considerable influence on the visual effect of the picture. The design process is actually a process of arranging and adjusting the image position. Using the change of the image position of the picture, different picture effects can be designed.

1. The red and green colors are far away, and the contrast effect is weak. The red and green colors are nearby, and the contrast effect is slightly stronger. The contrast effect is enhanced when the red and green colors are surrounded and surrounded4. Red is completely surrounded by green, gray as the background color does not play a role in transition at all, and the contrast effect is the strongest.

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