[Reporter]: I am very pleased to invite you to accept our interview. Can you introduce the development process of Shensi brand for our netizens?
[Yan Zong]: Shensi is one of the three major electrician industrial bases in China - the leading enterprise in Hunan base. Founded in 1987, Shensi has been committed to becoming an expert in electrician and related fields for many years. In recent years, Hunan's electrical industry has sprung up overall. It has become one of the three major bases in the country, and the competition pattern of the domestic electrical industry has also changed. This is a key role that has been indelible. After 25 years of deep thinking, we insist on improving product quality, insisting on independent research and development, and constantly surpassing innovation. A classic product is constantly being introduced, so we have earned the title of “single product king†in the electrical industry. The company is also the first electrician enterprise in the country to apply fluorescent design to the switch and is patented. It is known as the “light switch expert†in the industry.
Yan Wen, Marketing Director of Shensi Electrical Industry Co., Ltd.
[Reporter]: What new products have been brought about by this ancient town light fair?
[Yan Zong]: We have brought inspirations to the vast number of exhibitors and consumers, such as V9, X9 and other new products, like X9, personally touch the heart, personally experience touch X9, you really will love it, adopt Yong Non-rusting stainless steel decorative frame design, car paint process appearance, all terminal screws have anti-drop function, it is recommended that everyone pay attention to this new product, there are other products we ponder.
[Reporter]: I also saw deep thoughts and invited the famous host Li Xiang to endorse. Why did Li Xiang endorse our thoughtful products?
[Yang Zong]: Li Xiang is a famous show host. The program she hosted is also popular with most ordinary consumers and citizens. She is more close to the people, considering her own characteristics and the style of hosting the program and our deep thinking about product positioning. It is the same, so Li Xiang will be invited to endorse our thoughtful products.
[Reporter]: Nowadays, the competition of enterprises is getting stronger and stronger, and enterprises are paying more and more attention to the spread of brands. How do you think about the impact of brands on the development of a company?
[Yan Zong]: The brand plays an increasingly important role in the operation of modern enterprises. On the one hand, the brand represents a high added value, because the brand brings the guarantee of product quality and the guarantee of after-sales service. Everyone is willing to pay a certain value for this high-quality product, but also bring more profit to the enterprise; on the other hand, the brand brings a good reputation, and good products will be recognized by consumers. Only when it is recognized and loved, consumers will turn back, which is also an inevitable condition for the long-term development of the company.
[Reporter]: If you think about the sales performance this year, what kind of expectations do you have in the future?
[Yan Zong]: We deeply believe that the brand has always been concerned about the second, third and fourth-line markets. We have a huge marketing team and service system in this market. Every field is deeply cultivated by us. We are one step ahead. We have come steady and steady, so our market and channels are very stable. We have completed our full-year mission so far this year. In the fourth quarter of the future, I think we will achieve a better performance.
[Reporter]: Thank you for accepting our interview.
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