Cherry blossom Zhang Jingwen: Let consumers buy more confidence

Advantages leading the cherry blossom series of products to help the kitchen and health exhibition


[Reporter]: Mr. Zhang, we know that the development of kitchen and bathroom appliances has been very rapid in recent years. As a brand that consumers are very concerned about, what new technologies and new products did Sakura bring to us at the exhibition?


[Zhang Jingwen]: This time in Shanghai, Sakura brought a full range of products, including range hoods, gas stoves, disinfection cabinets, faucets, sinks, electric water heaters, gas water heaters, Yuba and ventilation fans. Here I will briefly introduce some of our flagship products.


The first is the hood. We have exhibited the flagship model 3993S. This product is not only very stylish in appearance, but also excellent in performance. The entire control panel is equipped with the popular touch control technology, and the self-developed analysis software is used to simulate the whole process of running the fumes. The whole performance is improved to make the smoking effect better, and it is still free of us. The technology of washing and unloading also enjoys the free online delivery service of cherry blossoms. This is part of the range hood. The positioning of this product is both practical and fashionable.

樱花卫厨(中国)股份有限公司企划处/总监 张静雯

Sakura Kitchen (China) Co., Ltd. Planning Department / Director Zhang Jingwen



In addition, we also brought gas water heater products that Shanghai residents are more concerned about. This cherry blossom show is a 16-liter 16S92 gas water heater. This gas water heater uses two heat exchangers to get heat, so it is very energy efficient and can reach 103, which is very energy efficient. In addition, we also use carbon monoxide's thick and light fire-discharge technology, which can not only reduce carbon monoxide emissions, but also reduce the total carbon monoxide emissions, which is very energy-saving and environmentally friendly.


In addition, I would like to introduce in particular the place where the Sakura gas water heater is different from the industry in the comprehensive meter. We know that there will be condensed water in the process of using gas water heaters. Condensed water is a relatively acidic substance. It is very environmentally unfriendly to the earth. It must be integrated through the entire meter. The Sakura Lab R&D team has done a test, that is, an average of 1.5 hours a day, the life of the general brand is about two or three years, and the cherry blossoms can reach ten years. Through such experiments, the water heater of the cherry blossoms is proved. The industry is a very superior advantage.


In addition, on the cooker, we also brought a new series of glass cookers this time. Our glass cookers are a combination of brand and brand concept, because our full range of glass is imported from Germany's Schott glass, consumers can use it very safely and very secure. In addition, I have a special introduction to the faucet, which is our high-efficiency faucet. Our NAP series has a firepower of 3.8KW, and its energy efficiency has also reached 60%. At the same time, it has also obtained national double certification, which is also obtained at the same time. National energy conservation and environmental protection certification, in fact, this is very rare in the industry, because you not only have to meet the needs of consumers in use - the firepower is large, you need to meet the national environmental standards. These are also the results of careful research by our cherry blossom team over the years. These are the flagship products we brought at this exhibition.


Use the experience mode to make consumers buy more assured


[Reporter]: Now that the weather is getting colder, there are more and more consumers who may use gas water heaters. The tasks on our side will be more and more heavy. You just mentioned that we have implemented a free security service for 25 years. It is not easy to persist for so long. I believe that it is a great recognition for consumers. In addition, from entering our booth, I also found that there is a feature in our booth, that is, it has two experience halls. The cherry blossoms have such a special feature in the store. Can you tell us about it?


[Zhang Jingwen]: Actually, the two experience halls you mentioned are in the special store we are promoting now, which is the “Sakura Kitchen Life Experience Museum”. We started to promote the form of this store at the end of last year. In December of last year, we opened the first “Sakura Kitchen Life Experience Pavilion” in Ningbo. Why do we need to open this experience hall, in fact, we also feel that consumers are now relatively passive on the traditional one-to-one sales model, and now consumers are very consumer-conscious, he may need to target the one he wants to buy. The product can be purchased with confidence before it can be used for previous understanding or previous trials. Therefore, we believe that such an interactive experience consumption model is more in line with the needs of today's consumers. Therefore, since last year, we have vigorously promoted the Sakura Kitchen Life Experience Museum throughout the country. In addition to the Sakura Life Experience Hall, we are in the existing specialty stores, chain hypermarkets, or home appliance department stores. We also try to bring this interactive experience model into the exhibition hall. We hope that through such an attempt, there will be more and more The more consumers recognize such consumption patterns.

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