ISO 16759 helps provide carbon footprint tracking

For more and more printing companies, sustainability and environmental protection have become increasingly important. This is not only because the owners of printing companies believe that it is a beneficial thing to promote the greener development of the entire industry through their own efforts, but also because their customers are constantly putting pressure on them. Print buyers hope that their investment in media will add some highlights to the company ’s sustainability reporting, which will play an increasingly important role for its employees, shareholders and customers.

The problem now is that developing a printing business in an environmentally friendly way is not as simple as shouting slogans. Explaining the company ’s sustainability efforts to customers and passing such positive information to customers is not an easy task. Unlike other aspects of the printing field, there is currently no formal international standard to guide printing companies to carry out environmental protection work by reducing the details of the carbon footprint. At present, many printing companies choose to follow the ISO14001 standard, but it is a management standard in itself, which helps companies reduce the impact on the environment in general, does not provide a method for measuring the carbon footprint of each product, and is not specifically targeted at the printing industry. .

What printing companies need

Owners of printing companies need help to choose new environmental protection methods that suit their companies, which is exactly what international standards should provide. When sustainability is achieved, printing companies and their customers want a formal framework for testing printed products and certifying the results—printing companies want to prove to customers that the carbon footprint of their products fully meets the requirements of international standards , So that customers can rest assured; print buyers want to get a guarantee that the printing company's calculation method is completely transparent and authentic. The conclusion they hope to obtain about the sustainability of printed products is a guarantee based on certain facts.

The transmission of sustainability information and the improvement of the environmental impact can be attributed to the work done by the printing industry associations in raising the awareness of their members ’environmental knowledge and researching the carbon footprint calculator. The global printing industry associations are working hard to reduce the adverse effects of printing on the environment. Their common goal is to help printing companies reduce the carbon footprint of their products and business operations. But for all printing companies, without a reference target, it is impossible to regard printing as a whole to establish its position in global sustainable development. Without an international standard, there is no way for the printing industry to accurately capture, report, and track its increasing effectiveness in reducing its carbon footprint. This is the importance of the ISO 16759 standard as a carbon footprint calculator for printed products.

ISO 16759 standard can calculate carbon footprint

The ISO 16759 standard is expected to be completed in 2012, and it will provide services to prepress service providers, printing companies, printing service providers, publishers, and other affiliated companies. The ISO 16759 standard has a carbon footprint calculation framework that can be used for specific work in a specific industry area or region. As long as the framework method listed in ISO 16759 is followed, the printing industry will be able to track its achievements in reducing carbon footprint for different printed products such as newspapers, magazines or books.

Because the ISO 16759 standard involves different regions and various subdivisions of printing, all print buyers around the world can use this standard to compare carbon footprints in different production processes. For example, a print buyer can calculate the carbon footprint of the same printed product printed on a digital printer, direct imaging (DI) printer, or traditional offset press. Regardless of the printing method, workflow, operating cycle, media type, ink and post-press process, the ISO 16759 standard can accurately reflect their differences.

Application of ISO 16759 standard

ISO 16759 has a strong applicability in use. Standard users can define the basis for calculating the carbon footprint of printed products according to their own circumstances. In this way, the ISO 16759 standard can meet the different needs of industries and enterprises. Therefore, the printed material we studied can be a 240-page A4 size hardcover book with double-sided printing, a 16-page A3 newspaper, or a B2 sheet with multiple business cards printed on it.

In general, printing a specific printed product requires different production steps. Using ISO 16759 can calculate the environmental impact of each stage of the production process, including substrates, inks, and other printing equipment, such as printing plates , Binding materials, etc. At the same time, it can also calculate and measure the surrounding environment such as transportation, film coating, lighting, and thermal energy. The ultimate goal is to calculate the carbon footprint of each stage in the production process of printed products, and use it as a basic basis for comparison with other printed products.

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