Jiang Xueshun, General Manager of Ou Pin Home
Before the interview, I knew that he was the founder of Ou Pin Home. He has been in the home circle for more than ten years and has led a variety of home trends and home culture. Whether it was the agent of German Medela mattresses in 1997, it first advocated the “healthy sleep concept†in China; it was also the SARS period, clearly positioning the market, accurately grasping the psychology of the consumer group, and launching the “Romantic Windsor†country style series. Every success of his success is inseparable from his keen intuition and avant-garde vision, and he is inseparable from the persistence and exploration in his bones.
The birth of a company will certainly have a little-known story; the growth of a company must be closely related to the founder's experience, philosophy, thoughts, and spirit. Our visit begins here.
Because I like art, I like furniture.
Jiang Xueshun is a legal person who first worked in a state agency. He accidentally entered the home industry and explored his enthusiasm and potential in this field. He then devoted himself to it. Jiang Xueshun said that the law is derived from a sense of mission and justice, and the change of home is because of the longing for the beauty and love of the United States. When he was a university student, he was also a young literary artist. He participated in some drama activities and read a large number of art books. The most impressive book, "Roddan Art Theory", had a great influence on his later career in the home industry.
Luo Dan firmly believes: "Art is feelings." For Jiang Xueshun, "home is feelings."
[Reporter] Hello, Mr. Jiang.
[Jiang Xueshun] Hello, everyone!
[Reporter] The theme of our interview this time is "The Father of the tribute furniture brand". As the founder of the European product, can you give us a brief introduction to the origin of the brand name and the original intention of the creation?
[Jiang Xueshun] European products were established in 1997 and have been in existence for 14 years. In 1996, I went to Europe for the first time and visited the furniture fair in Europe. I was shocked and appreciative of the design, materials and expression of European furniture. At that time, I had a strong feeling: European furniture should be introduced to China. When I registered the European-style home in 1997, all I did was imported furniture. The so-called "European product" is also the European taste.
[Reporter] European taste, European boutique.
[Jiang Xueshun] European boutique, yes, this is the origin of the brand name. When Ou Pinang was founded, I imported Italian and Spanish furniture from Europe. At that time, I mainly operated furniture products from these two countries.
[Reporter] I saw your information on the Internet. You used to be a legal person. I used to be a cadre of a state agency. Later, how did I change my furniture?
[Jiang Xueshun] There are some accidental factors in this. When I was working in a state agency, I helped a Taiwanese company establish several joint ventures in Beijing, one of which is a furniture company. I did not expect that in the process of preparing for the establishment of this company, I liked the industry myself and felt that some of my specialties and the industry could be docked.
[Reporter] You mentioned that some of your specialties can be connected with the furniture industry. In the traditional mode of thinking, most people who study law are more rational, and their logical thinking ability will be stronger. However, for the home industry, including furniture design, more and more romantic and emotional art cells may be needed. There seems to be some kind of "contradiction".
[Jiang Xueshun] is like this. In fact, when I first chose the law, it was a sense of justice and a sense of mission. However, in the process of contact with the home industry, I found that I prefer beautiful things and natural things. Because from the beginning to the end, I regard home as art and also as a kind of culture. Based on these aspects, I feel that home and furniture are for me, and I have a natural kindness. I feel that in this field, I can concentrate on myself and be able to play. When I was in college, as a young artist, I participated in some drama activities, and I also read a lot of art works like Rodin Art. Now I want to come, the art that I got in those years should be of my own business. Very important meaning.
[Reporter] Yes, there should be a subtle influence, because art is all connected, and good furniture itself is enough to become a work of art.
[Jiang Xueshun] In other words, because I like art, I like furniture.
[Reporter] I feel that you don't think of furniture as a simple artifact, that is to say, in your eyes, furniture is not just a functional decoration, you raise it to a cultural level. In the domestic furniture industry, this concept seems to be still not much. The feeling you give me is to give the furniture another meaning.
[Jiang Xueshun] You can see it this way, I am still very happy. In my heart, I always regard furniture as cultural, as an expression of art. It is an expression of human emotion and thought.
[Reporter] Furniture is actually an art that is closer to our ordinary people. Other art forms, such as oil paintings or operas, may have some distance from the public life. Furniture is different, and each of us gets along with them day and night.
[Jiang Xueshun] I am very happy to say this. It is like this. I feel that the existence of furniture is not only to satisfy people's use functions. The most important meaning of furniture should be to give people a spiritual enjoyment.
[Reporter] A sense of satisfaction and pleasure, right?
[Jiang Xueshun] Yes, this is what I pay special attention to. I often tell the salesperson of Europharm that furniture is not used every day, but we look at it every day. It is very important to bring you spiritual enjoyment and spiritual satisfaction.
[Reporter] Sometimes this feeling may exceed the actual function of its own.
[Jiang Xueshun] Yes, satisfying the use of functions is the most basic and basic of furniture, but most importantly, it should satisfy people's spiritual needs.
[Reporter] Yes, this is also the place where I particularly appreciate you.
[Jiang Xueshun] Thank you very much.
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