It should be said that property control has an impact on the home industry, but it is not the kind of big impact that everyone said. Because the regulation of the policy is not to suppress real estate, not to build houses for ordinary people, but to make the price of the property reasonable and let the price return to rationality.
On the afternoon of February 29th, Baidu 2012 Home Industry Innovation Marketing Summit and Dingsheng Yixuan, which was the theme of "Trend, Value, and Win-Win", became the exclusive agent conference of Baidu's 2012 major customer sales department in the national home furnishing industry. More than 100 outstanding home entrepreneurs gathered together to interpret and discuss the latest data of China's home furnishing industry and the new trend of online marketing in the home industry in 2012.
Reporter: Hello, Secretary Zhang Ren, I am the editor of Phoenix Home. I would like to ask you what is the current status of online marketing in the home industry?
Zhang Ren: From the perspective of the development of the entire Internet, I think that online marketing is the general trend. The role of online marketing e-commerce in the home industry is also unstoppable. At present, online marketing, including mobile marketing, accounts for about 30% of the total output value. Especially for brand companies like Cobb, online marketing is a must. With the continuous development of the market economy and the continuous improvement of living standards, there are more and more consumers living on the Internet and e-commerce, so the development prospects of network marketing should be bright.
Reporter: Secretary General Zhang Ren, what do you think about the development of the home industry in recent years? What do you think of the future market trend?
Zhang Ren: It should be said that real estate regulation has an impact on the home industry, but it is not the kind of big impact that everyone said. Because the regulation of the policy is not to suppress the real estate, not to build houses for the people, but to make the price of the property reasonable and let the price return to rationality, of course, it is not the price that fell back to 07 and 08. After all, whether it is building materials, oil, enterprise employees, and business operating costs are rising. All in all, real estate regulation has an impact on the home industry, because the incremental housing is reduced, the new housing is reduced, but the second-hand housing renovation, the old house renovation and renovation is still very large, so many companies began to study roughly three years ago. In this direction, for example, the survival of large and powerful enterprises such as Dongyi Risheng, Kebao, and Zhizhifeng will not be greatly affected. There are always risks and crises in the market, but there are business opportunities, so the development of the home improvement industry in 2012 is still one of the important industries.
The development of an industry cannot be separated from the trend of the world economy. It is inseparable from the major policies of the party and the state. This year is the second year of the 12th Five-Year Plan. The 12th Five-Year Plan includes two major aspects, one is to lock in development methods, and the other is to Focus on people's livelihood, and housing is the biggest livelihood. The greatest happiness of ordinary people is to live in a good house. Now we have to change from an export-oriented economy to a domestic demand-oriented economy. The biggest domestic demand of ordinary people is to buy a house. Therefore, our market is still a sunrise industry with great potential. We are still full of confidence in this industry.
Reporter: I would like to ask Mr. Cai of Baidu, how to choose a suitable product for home furnishing customers in the face of numerous Baidu search marketing products? What are the advantages of Baidu search marketing compared to other Internet marketing methods? What can it bring to customers?
Cai Zhihong: Baidu is based on search and has a natural difference with other media. Baidu's products are based on accurate launch to better understand consumers. Baidu's products will have hundreds of millions of consumers searching every day. If ten years ago, when the Internet developed, the amount of information was insufficient, but now our content is to filter unwanted information. Baidu is a very important media for everyone to choose. Baidu has many products, such as active products. And passive products, search promotion and brand zone, are passive products, enterprises should do a long-term, uninterrupted delivery. The cost of acquisition for this part of the population is the lowest. For prospective consumers, you can show them what you are interested in through accurate advertising and associated advertising. Reduce the waste of 50% of advertising costs, or reduce it to zero. The combination of these two products is a very good advertising marketing.
The advantage of Baidu is to be able to understand consumers. Being able to find a target audience is not easy for other media to do. Search engines and keywords play a key role.
Reporter: Hello, Mr. Su, Jingshui Media's Dingsheng Yixuan network marketing planning company has successfully obtained the exclusive agent of Baidu's 2012 major customer sales department in the national home furnishing industry. What role will this play in the development of Jingshui Media? Looking forward to the future of Jingshui Media?
Su Jun: First of all, Baidu attaches great importance to this industry. It is a great honor for us to cooperate with Baidu. As for development, it is multi-faceted. Baidu's powerful media and capabilities will enable us to complete sales targets more quickly. Baidu's goals and corporate vision will help our company improve its corporate vision.
Reporter: As a long-term Internet marketing company in the home furnishing industry, how does Jingshui Media view the impact of online marketing on the development of the home industry? In this development process, what role does Jingshui Media play and where is its core competitiveness?
Su Jun: First of all, the home industry is a very large industry. Secondly, I feel that the industry's dependence on the Internet is getting stronger and stronger. This has been confirmed through the development of our past few years. Including the cooperation with other media afterwards, summed up, first, the combination of the Internet and the home industry is from a superficial concept to the arrival rate of brand communication. How about the transformation of the Internet? Businesses and advertisers are thinking, which Internet media do I believe? Of course, now we all know the answer. What is the answer? Who can bring me real sales, who can really improve our brand, then I trust the form of the Internet. To sum up, I think from the concept to the reality, the role of the Internet in the entire home industry is a problem from concept to reality, such a stage. Now the application of the Internet, for the advertisers, especially in the home industry, everyone is nothing more than two aspects, one is the spread of my brand, on the other hand is the promotion of my sales, then in the spread of the brand, through what In this way, an effective communication of my goals is something that every Internet media is trying to do. But in the past everyone used some media-like operations, which is a lot of ways, but it seems to me not a real Internet service. The Internet service is interactive first, but it is multi-dimensional, and the third is multi-angle. These aspects may not be possible with print media. But now we have a lot of Internet media, we are still doing this, so why do we want to cooperate with Baidu, I think Baidu, he is the first to keep up with the times, his products include his contact form, Baidu this media is effective The circumvention of some spam and other defects, according to the needs of netizens, not only information. In this respect, Baidu can cater to netizens more concisely and more accurately.
Reporter: Hello, Mr. Su, Jingshui Media's Dingsheng Yixuan network marketing planning company has successfully obtained the exclusive agent of Baidu's 2012 major customer sales department in the national home furnishing industry. What role will this play in the development of Jingshui Media? Looking forward to the future of Jingshui Media?
Su Jun: First of all, Baidu attaches great importance to this industry. It is a great honor for us to cooperate with Baidu. As for development, it is multi-faceted. Baidu's powerful media and capabilities will enable us to complete sales targets more quickly. Baidu's goals and corporate vision will help our company improve its corporate vision.
Reporter: As a long-term Internet marketing company in the home furnishing industry, how does Jingshui Media view the impact of online marketing on the development of the home industry? In this development process, what role does Jingshui Media play and where is its core competitiveness?
Su Jun: First of all, the home industry is a very large industry. Secondly, I feel that the industry's dependence on the Internet is getting stronger and stronger. This has been confirmed through the development of our past few years. Including the cooperation with other media afterwards, summed up, first, the combination of the Internet and the home industry is from a superficial concept to the arrival rate of brand communication. How about the transformation of the Internet? Businesses and advertisers are thinking, which Internet media do I believe? Of course, now we all know the answer. What is the answer? Who can bring me real sales, who can really improve our brand, then I trust the form of the Internet. To sum up, I think from the concept to the reality, the role of the Internet in the entire home industry is a problem from concept to reality, such a stage. Now the application of the Internet, for the advertisers, especially in the home industry, everyone is nothing more than two aspects, one is the spread of my brand, on the other hand is the promotion of my sales, then in the spread of the brand, through what In this way, an effective communication of my goals is something that every Internet media is trying to do. But in the past everyone used some media-like operations, which is a lot of ways, but it seems to me not a real Internet service. The Internet service is interactive first, but it is multi-dimensional, and the third is multi-angle. These aspects may not be possible with print media. But now we have a lot of Internet media, we are still doing this, so why do we want to cooperate with Baidu, I think Baidu, he is the first to keep up with the times, his products include his contact form, Baidu this media is effective The circumvention of some spam and other defects, according to the needs of netizens, not only information. In this respect, Baidu can cater to netizens more concisely and more accurately.
Reporter: Hello, the wing of the industry peak, you as a home business, what do you think of the 2011 home market? What do you think of the trend of the home market in 2012?
Yi Shifeng: In 2011, the feeling of each company is different. From our point of view, in terms of passenger flow, compared with 2010, there has been a decrease. The purchase restriction has a certain impact on the decoration industry. Passenger flow is reduced by about 30%. But as our company, the volume of transactions has increased in principle, including the transaction volume, with a 20% increase. With a decrease in passenger flow, we are committed to increasing the rate of single orders. For the peak of the industry, 2011 is OK. At the beginning of 12, at present, the passenger flow is still decreasing. As a company, we will do some policies or adjustments in line with the market consumer industry, and the second will make full use of the platform of media resources. Combine several aspects to improve the company's business.
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