Moon cakes, as a kind of unique baking food associated with the national traditional culture and ethnic customs and the Mid-Autumn Festival, have unique cultural heritage. As a moon cake package, of course, there is also a specific market. Therefore, at the annual China International Bakery Exhibition, there will be a pavilion dedicated to the packaging of mooncakes and other baked goods. In this pavilion, China's major mooncake and bakery packaging design, printing, and production companies will present their own masterpieces for display. At the same time, a large number of packaging procurement companies will also conduct sample selection and ordering at the exhibition.
In order to promote China's food and cosmetics manufacturing enterprises to reduce consumption in commodities, and promote the construction of a resource-saving and environment-friendly society, the national mandatory standards jointly issued by the AQSIQ and the National Standards Commission "restricting excessive packaging requirements for food and cosmetics "(GB23350-2009)" was released on March 31, 2009 and formally implemented on April 1, 2010.
Since the implementation of this regulation for more than two years, the consumer's response to the high price of mooncakes and luxury packaging has declined significantly. Mooncake packaging manufacturers have also begun to realize the potential harm caused by overpackaging to the human living environment. Moon cake packaging this special product containing the Chinese traditional culture heritage in the future how to go? This is a question worthy of discussion and reflection for everyone involved in the packaging of moon cakes.
Annual output value of moon cake packaging in Xishan District of Wuxi City is close to one billion yuan. There are no fewer than tens of companies involved, and it can be said that it is an important production base in East China and even in the whole country. As the community organization of the printing industry in Xishan District of Wuxi, the Printing Industry Association of Xishan District of Wuxi has visited and inspected the annual China International Bakery Exhibition Mooncake Packaging Exhibition Hall in recent years, and visited a large number of mooncake packaging professionals in the region. The production company, after detailed understanding of the design, production, sales, inventory, and capital turnover of the company, publishes this article and initiates it for the reference of the industry insiders.
The edition of the special edition and the Tong Ban has been initially determined. The moon cake packaging has the “special edition†and the “through editionâ€. The so-called “special edition†means that the moon cake packaging production enterprise will carry out the product's preliminary design and proofing according to the user's requirements. After obtaining the user's approval, the batch production will be arranged according to the contract, and the delivery will be carried out according to the user's requirements. "Special Edition" packaging is generally supplied to large, well-known moon cake manufacturers. It is characterized by large batches, high delivery requirements and relatively concentrated delivery dates. "Tongban" moon cake packaging by the moon cake packaging production enterprises in accordance with their own market forecast product design, proofing, production, moon cake packaging buyers according to the moon cake packaging manufacturer to provide samples to see sample orders. There are also requirements for minor changes in the packaging, basically with stickers and adhesive labels, the name of the factory and the like. "Tongban" mooncake packaging is generally purchased by small moon cake manufacturers. It is characterized by small quantities, miscellaneous varieties, and scattered delivery locations.
Due to the merger and reorganization of moon cake manufacturers during 2010~2011, the production of small moon cake manufacturers gradually shrank, which led to the shrinking of the "through-the-plate" market for moon cakes in 2011, and a large number of "through-the-plate" mooncake packaging presses, resulting in some "through-versions". "The moon cake packaging production-oriented enterprises have created difficulties in capital turnover.
According to the trend of market economy development, enterprises are going through the mergers and acquisitions and restructuring, bigger and stronger trend. Therefore, the dispute between the “specialized edition†market and the “through copy†market has actually been preliminarily set in the second half of 2011.
Packaging design tends to be both ends of the analysis from the perspective of economics and consumer psychology, people's consumer demand tends to both ends of the development trend. One is an affordable type that is considered from the perspective of satisfying the basic psychological and physiological needs; the other is a luxury type that meets the requirements of vanity. In the middle of the two, it is impossible to satisfy the need for affordable but also luxury-oriented demand. It will inevitably grow with the change in economic strength, and eventually it will either shift to an affordable type or turn to luxury.
It can be seen that the design and production of moon cake packaging will inevitably be converted to both ends, either to the public, or to the luxurious type that stands out from the crowd. Affordable requirements are cheap, can meet most consumer groups, can be recognized and accepted by the majority of consumers, to achieve the requirements to win by quantity; while the luxury requirements are value for money, have their own originality, can be Some people who have the power to accept and meet the psychological needs of vanity to meet the requirements of a unique foothold.
There is a sudden rise in simple packaging With the strengthening of people's awareness of environmental protection, simple moon cake packaging has a sudden rise. At the 2011 China Bake International Exhibition, some moon cake packaging manufacturers in the south learned from West Point's packaging and began to introduce affordable packaging for moon cakes. This type of packaging uses less than 250 grams of coated paper, through the exquisite offset printing, embossing, die cutting, hot stamping, indentation and other processes, made into a simple folding moon cake inner and outer packaging, both reducing the packaging paper, Compressed packaging and shipping volume, while reducing packaging costs, has played a multi-purpose effect. In the 2012 China International Bakery Exhibition W5, you can see the introduction of a large number of affordable moon cakes. After the moon cake packaging, the printing company in Huanghua City, Hebei Province, has introduced a large number of affordable and simple mooncake packaging products in the exhibition hall. Huanghua is supported by resources, labor price, and preferential policies, and has won first place in the field of affordable and simple moon cake packaging. Although they did not have luxury booths, the simple booth gave orderers a simple first impression.
From an environmental and green point of view, the development of affordable, simple packaging should be a trend. However, as in the highly economically developed regions such as Xishan District of Wuxi City in the hinterland of the Yangtze River Delta Economic Belt, how to overcome the unfavorable factors such as high labor costs, high plant rents, and lack of raw material price advantages? The only way is to use the advantages of equipment, process automation, and deep-processing technologies, as well as the strength of companies in capital and market strength.
Green packaging is quietly sprouting green recyclable packaging is quietly growing in the moon cake packaging. In the moon cake packaging exhibition hall of China International Bakery Exhibition in 2011, we have already seen the trace of green packaging. The enterprises in Chaoshan, Guangdong showed a large number of Chinese and Western moon cakes and West Point packaging at this exhibition. They all use affordable and simple packaging, starting from reducing the consumption of raw materials and taking the green packaging road.
The road to green packaging for food packaging is imperative. The key lies in how and when to go. The author believes that green packaging is a must-go road, and late planning is not as good as early planning. Late starting is not as good as getting started early. It is time for printing companies to begin planning for the "green printing" road. In order to protect the natural environment on which mankind depends, as a printer, it is necessary to work out the steps for the company to go green. If you wait until most companies have embarked on the "green printing" road, then it means that you may be eliminated by the ruthless market.
How the professional moon cake packaging production companies go in the face of the ever-changing and colorful market economy, as a production company, it should be remembered that the existence and variability of the market. Enterprises cannot change the market and change people's consumer psychology, but they should understand the market, tap the market, develop the market, use the market, cater to the consumer psychology of various social groups, and thus achieve the rhythm of adapting to the market and setting standards for the market. At the same time, it creates profits for the company.
Moon cake packaging market is no exception. The author believes that the trend towards the development of both ends of the moon cake packaging market cannot be changed. As a company, from the perspective of “knowing oneself and knowing one another and being able to win battles and victoriesâ€, we must first carefully analyze our own software and hardware strengths and formulate the direction for business development: whether it is based on affordable packaging or luxury. Both take into account? Do you establish your own professional packaging design team? In the packaging type is based on "special edition", or "special", "pass" take into account? For simple "through-the-plate" production, we still recommend giving up, always have to do a little "special edition" pad survival under the guarantee.
Moon cake packaging production is a typical seasonal production. After the Spring Festival every year, it starts designing and proofing. It starts purchasing raw materials in June and plans production. Production begins in early July and ends in the beginning of August in the lunar calendar. The actual real mass production time is 80~90. About four days or so, how about the rest of the time? It is suggested whether they should use their brains on the basic similar West Point packaging and another kind of ethnic cultural foods. With the development of various new small home appliances, the packaging of such products is also a potential market that cannot be ignored. Of course, there must be a certain amount of upfront capital investment in market development. This is the characteristic of the coexistence of risk and profit in the market economy.
The annual China International Bakery Exhibition has passed. The author believes that at the next year's exhibition, we will see more innovative and environmentally friendly green packaging products that are more suitable for various consumer groups and moon cake manufacturers, allowing moon cake packaging to become a carrier for the long-standing traditional Chinese culture. It is a glory for each month's cake packaging design and producer.
In order to promote China's food and cosmetics manufacturing enterprises to reduce consumption in commodities, and promote the construction of a resource-saving and environment-friendly society, the national mandatory standards jointly issued by the AQSIQ and the National Standards Commission "restricting excessive packaging requirements for food and cosmetics "(GB23350-2009)" was released on March 31, 2009 and formally implemented on April 1, 2010.
Since the implementation of this regulation for more than two years, the consumer's response to the high price of mooncakes and luxury packaging has declined significantly. Mooncake packaging manufacturers have also begun to realize the potential harm caused by overpackaging to the human living environment. Moon cake packaging this special product containing the Chinese traditional culture heritage in the future how to go? This is a question worthy of discussion and reflection for everyone involved in the packaging of moon cakes.
Annual output value of moon cake packaging in Xishan District of Wuxi City is close to one billion yuan. There are no fewer than tens of companies involved, and it can be said that it is an important production base in East China and even in the whole country. As the community organization of the printing industry in Xishan District of Wuxi, the Printing Industry Association of Xishan District of Wuxi has visited and inspected the annual China International Bakery Exhibition Mooncake Packaging Exhibition Hall in recent years, and visited a large number of mooncake packaging professionals in the region. The production company, after detailed understanding of the design, production, sales, inventory, and capital turnover of the company, publishes this article and initiates it for the reference of the industry insiders.
The edition of the special edition and the Tong Ban has been initially determined. The moon cake packaging has the “special edition†and the “through editionâ€. The so-called “special edition†means that the moon cake packaging production enterprise will carry out the product's preliminary design and proofing according to the user's requirements. After obtaining the user's approval, the batch production will be arranged according to the contract, and the delivery will be carried out according to the user's requirements. "Special Edition" packaging is generally supplied to large, well-known moon cake manufacturers. It is characterized by large batches, high delivery requirements and relatively concentrated delivery dates. "Tongban" moon cake packaging by the moon cake packaging production enterprises in accordance with their own market forecast product design, proofing, production, moon cake packaging buyers according to the moon cake packaging manufacturer to provide samples to see sample orders. There are also requirements for minor changes in the packaging, basically with stickers and adhesive labels, the name of the factory and the like. "Tongban" mooncake packaging is generally purchased by small moon cake manufacturers. It is characterized by small quantities, miscellaneous varieties, and scattered delivery locations.
Due to the merger and reorganization of moon cake manufacturers during 2010~2011, the production of small moon cake manufacturers gradually shrank, which led to the shrinking of the "through-the-plate" market for moon cakes in 2011, and a large number of "through-the-plate" mooncake packaging presses, resulting in some "through-versions". "The moon cake packaging production-oriented enterprises have created difficulties in capital turnover.
According to the trend of market economy development, enterprises are going through the mergers and acquisitions and restructuring, bigger and stronger trend. Therefore, the dispute between the “specialized edition†market and the “through copy†market has actually been preliminarily set in the second half of 2011.
Packaging design tends to be both ends of the analysis from the perspective of economics and consumer psychology, people's consumer demand tends to both ends of the development trend. One is an affordable type that is considered from the perspective of satisfying the basic psychological and physiological needs; the other is a luxury type that meets the requirements of vanity. In the middle of the two, it is impossible to satisfy the need for affordable but also luxury-oriented demand. It will inevitably grow with the change in economic strength, and eventually it will either shift to an affordable type or turn to luxury.
It can be seen that the design and production of moon cake packaging will inevitably be converted to both ends, either to the public, or to the luxurious type that stands out from the crowd. Affordable requirements are cheap, can meet most consumer groups, can be recognized and accepted by the majority of consumers, to achieve the requirements to win by quantity; while the luxury requirements are value for money, have their own originality, can be Some people who have the power to accept and meet the psychological needs of vanity to meet the requirements of a unique foothold.
There is a sudden rise in simple packaging With the strengthening of people's awareness of environmental protection, simple moon cake packaging has a sudden rise. At the 2011 China Bake International Exhibition, some moon cake packaging manufacturers in the south learned from West Point's packaging and began to introduce affordable packaging for moon cakes. This type of packaging uses less than 250 grams of coated paper, through the exquisite offset printing, embossing, die cutting, hot stamping, indentation and other processes, made into a simple folding moon cake inner and outer packaging, both reducing the packaging paper, Compressed packaging and shipping volume, while reducing packaging costs, has played a multi-purpose effect. In the 2012 China International Bakery Exhibition W5, you can see the introduction of a large number of affordable moon cakes. After the moon cake packaging, the printing company in Huanghua City, Hebei Province, has introduced a large number of affordable and simple mooncake packaging products in the exhibition hall. Huanghua is supported by resources, labor price, and preferential policies, and has won first place in the field of affordable and simple moon cake packaging. Although they did not have luxury booths, the simple booth gave orderers a simple first impression.
From an environmental and green point of view, the development of affordable, simple packaging should be a trend. However, as in the highly economically developed regions such as Xishan District of Wuxi City in the hinterland of the Yangtze River Delta Economic Belt, how to overcome the unfavorable factors such as high labor costs, high plant rents, and lack of raw material price advantages? The only way is to use the advantages of equipment, process automation, and deep-processing technologies, as well as the strength of companies in capital and market strength.
Green packaging is quietly sprouting green recyclable packaging is quietly growing in the moon cake packaging. In the moon cake packaging exhibition hall of China International Bakery Exhibition in 2011, we have already seen the trace of green packaging. The enterprises in Chaoshan, Guangdong showed a large number of Chinese and Western moon cakes and West Point packaging at this exhibition. They all use affordable and simple packaging, starting from reducing the consumption of raw materials and taking the green packaging road.
The road to green packaging for food packaging is imperative. The key lies in how and when to go. The author believes that green packaging is a must-go road, and late planning is not as good as early planning. Late starting is not as good as getting started early. It is time for printing companies to begin planning for the "green printing" road. In order to protect the natural environment on which mankind depends, as a printer, it is necessary to work out the steps for the company to go green. If you wait until most companies have embarked on the "green printing" road, then it means that you may be eliminated by the ruthless market.
How the professional moon cake packaging production companies go in the face of the ever-changing and colorful market economy, as a production company, it should be remembered that the existence and variability of the market. Enterprises cannot change the market and change people's consumer psychology, but they should understand the market, tap the market, develop the market, use the market, cater to the consumer psychology of various social groups, and thus achieve the rhythm of adapting to the market and setting standards for the market. At the same time, it creates profits for the company.
Moon cake packaging market is no exception. The author believes that the trend towards the development of both ends of the moon cake packaging market cannot be changed. As a company, from the perspective of “knowing oneself and knowing one another and being able to win battles and victoriesâ€, we must first carefully analyze our own software and hardware strengths and formulate the direction for business development: whether it is based on affordable packaging or luxury. Both take into account? Do you establish your own professional packaging design team? In the packaging type is based on "special edition", or "special", "pass" take into account? For simple "through-the-plate" production, we still recommend giving up, always have to do a little "special edition" pad survival under the guarantee.
Moon cake packaging production is a typical seasonal production. After the Spring Festival every year, it starts designing and proofing. It starts purchasing raw materials in June and plans production. Production begins in early July and ends in the beginning of August in the lunar calendar. The actual real mass production time is 80~90. About four days or so, how about the rest of the time? It is suggested whether they should use their brains on the basic similar West Point packaging and another kind of ethnic cultural foods. With the development of various new small home appliances, the packaging of such products is also a potential market that cannot be ignored. Of course, there must be a certain amount of upfront capital investment in market development. This is the characteristic of the coexistence of risk and profit in the market economy.
The annual China International Bakery Exhibition has passed. The author believes that at the next year's exhibition, we will see more innovative and environmentally friendly green packaging products that are more suitable for various consumer groups and moon cake manufacturers, allowing moon cake packaging to become a carrier for the long-standing traditional Chinese culture. It is a glory for each month's cake packaging design and producer.
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