Yijia Yi'an Wei: Word of mouth is the brand of integrity and reputation

Chairman of Tianjin Industry and Commerce Association Home Decoration Chamber of Commerce, Chairman of Yijiayi Decoration, An Wei

[Reporter] In 2012, the home improvement market generally showed a downward trend, but IKEA should always be in the leading position. What is the experience and experience of General?

[A total] For IKEA, this year is not only growth, but also mode adjustment. Since 11 years, we have made timely adjustments to market changes and changes in consumers. At the end of the 11th year, fundamental changes have taken place, changing the structure of personnel and the way of doing business. In 12 years, we took another 2000W project in Changsha, Hunan. Only Tianjin signed about 400 customers in the first half of 2012, and has completed the full-year goal!

[Reporter] What plans does the company have in the second half of this year?

[An General] For this year's market, we will continue to cultivate internal strength in the second half of the year, but it is not enough to rely on ourselves. We must also rely on external forces. The masters in martial arts novels are both internal and external. We must rely on external forces, including consortia. , systems and institutions to adjust the company to the best state, more powerful to promote the company's external promotion and expansion.

[Reporter] What development ideas does the company have for the foreign market this year?

[An General] Take Jinan, in fact, the timing of catching up in the past two years is not very good. In the past two years, Yijiayi can only say that it is tied to the heel in Jinan. Before we went to Jinan, there were very few package decoration. We let the people know and accept the package decoration. The next step is to promote it in more ways and make appropriate adjustments based on local conditions to expand the market's influence. The Jinan market is very intense, so we have chosen to be a high-end crowd. We value not only the Jinan market but the entire Shandong market, so we have to be steady!

[Reporter] You always said that word of mouth determines the brand. How do you interpret this?

[An total] I think word of mouth is honesty, everyone is promoting integrity, in fact, he is not only for consumers but also for materials companies, partners, project managers, employees. Only integrity for everyone, they will treat you with integrity, they will be happy to do everything, attitude will be good, will be happy to serve customers. If you are a partner, we will never owe money to any supplier in terms of payment. It is more intimate to treat employees. The brand relies on integrity, so this quality needs high standards and strict requirements. As of the first half of this year, the loss caused by the construction quality to the company is basically zero, not to say that it is not due to some material problems, small civilized construction problems. We will find the builders for this kind of problem and actively solve the problem for the owners. As the president of the Tianjin City Federation of Industry and Commerce Home Decoration Association, our company has to lead by example and cannot smear the government!

[Reporter] Due to the significant reduction in the transaction volume of new homes and the increase in the transaction of second-hand houses, what plans do we have for the second half of this year?

[An General] We have always valued the decoration of second-hand houses. For the second-hand housing, we have launched a 60-fold discount on the water circuit in the previous stage. This is more cost-effective. Second-hand houses are not like new houses. Hydropower transformation and demolition will be a little more. The cost of the aspect will be more than that of the new house, so the offer for the second-hand house is to make the customers enjoy more benefits. In addition, we also made a free replacement for the second-hand housing, and a 50% discount on the management fee for second-hand housing.