Packaging Machinery Technology Industry Status and Development Trends

The packaging machinery industry is a supporting industry for the packaging industry and occupies an important position in the light industry machinery industry. For many years, packaging machinery has provided important technical guarantees for the packaging industry and played an important role in the development of the packaging industry. More and more people in the packaging industry believe that the development of the packaging industry lies in the development of packaging machinery. Imagine more than 10 years ago, China's packaging machinery industry technology is still very backward, a large number of imported packaging machinery. At the same time, the packaging machinery industry continues to innovate on the basis of absorbing and digesting advanced foreign technologies. Now a complete industry system has been formed. The technical level of packaging machinery has been continuously improved, not only satisfying domestic demand, but also achieving export of many packaging machinery. Earn foreign exchange. However, compared with the development of foreign packaging machinery, there are still many gaps in our country. In the coming period, China's packaging industry is facing great opportunities for development, and packaging machinery will also have greater development.

I. Development Status of International Packaging Machinery Technology Industry

(I) New trends in the development of international packaging machinery

At present, the countries with high levels of foreign packaging machinery mainly include the United States, Germany, Japan, Italy and the United Kingdom. Among them, Germany's packaging machinery is in a leading position in design, manufacturing and technical performance. In 2002, the output value of German packaging machinery reached 3.4 billion euros, and its output was 77% for export products. In recent years, the development of packaging machinery and equipment in these countries has shown new trends.

1. Process automation is getting higher and higher

At present, automatic technology has accounted for more than 50% of the packaging production lines. A large number of computer designs and electromechanical integration controls have been used, and robots have been added to complete complex packaging actions (simulated manual packaging). Each robot is controlled by a separate computer. The camera monitors the packaging action and feeds the information back to the computer to adjust the movement to ensure high quality packaging. At the same time, there is an automatic recognition function for the material and thickness of the packaging, and then the mechanical action is controlled by the computer. It is completely an "adaptive" system to ensure that the system works in an optimal state. Such as Germany's beer beverage filling equipment has reached 120,000 bottles / hour, cigarette packaging machine reached 12,000 / minute. Once the high-speed equipment fails, the loss is equally astonishing. Therefore, the high-speed equipment must have a fault analysis system (self-diagnosis system), and can eliminate the fault by itself, so that the productivity can be improved.

2. Adapt to product changes, design with good flexibility and flexibility

In order to meet the needs of competition, the cycle of product replacement is getting shorter and shorter, and some products even change every season. The service life of a packaging machine is much longer than the life cycle of the product. Therefore, some packaging machines must adapt to changes in the product and can only adapt to flexibility and flexibility, including flexible quantity, flexible construction, and flexible supply. The structure can be modularized with units. The flexibility of supply means that a single machine can realize a variety of packaging combinations and achieve multiple feed ports and different forms of packaging.

3. Complete supply capacity

Such as a material filling line, there are more than 200 microcomputer parts, more than 100 kinds of control software, filling and capping part is two sets of combinations, and other parts are shared. Only one supplier can complete the process from the engineering design, installation, commissioning to the final acceptance of the user.

4. Universal use of simulation design techniques

The design process of packaging machinery is to first store various machine units in the form of data into a computer, and then digitize the drawings and input them into the computer. The computer automatically synthesizes a three-dimensional model, and then inputs actual production indicators, data, and possible failures. computer. The computer three-dimensional model can be operated according to actual work conditions, and the model can be modified according to the user's opinion until the user is satisfied. The use of computer simulation technology has greatly shortened the design cycle of packaging machinery and new product development cycle.

(II) Analysis of the needs of the world packaging machinery market

According to statistics, the global demand for packaging machinery is expected to increase at an annual rate of 5.3%. The largest manufacturers of packaging equipment are: the United States, Japan, Germany, Italy and China. The demand of foreign packaging machinery market varies from place to place.

The French packaging machinery market has grown steadily at a rate of 4% to 5% since 1998 and is currently the third largest packaging machinery market in Europe. The French market has a characteristic that the demand for flexible, versatile and automated machinery is increasing. Most of France’s imports come from the European Union, and products from the United States and Japan also account for a large proportion.

European packaging machinery market, according to the United States Frost & Sullivan's market research report, said that by 2007, the total value of European packaging machinery market is expected to grow to 6.5 billion US dollars, the market has great potential. Industries that traditionally do not use packaging systems will become new customers in the packaging machinery market, which will be one of the factors that stimulate sales growth.

The market capacity of Russian packaging machinery is 5-7 billion US dollars per year, of which Russia's manufacturers only account for 20% of the capacity, and these manufacturers mainly produce automated equipment, and currently have no ability to meet the overall needs of the Russian packaging industry. Germany, Italy and Sweden are the major equipment importers and exporters.

German packaging machinery is leading in design, manufacturing, and technology. China is an important exporter of German packaging machinery, especially food processing and packaging machinery. Germany's major export markets for packaging machinery are the United States, Britain, France, China, and Russia. Germany's packaging machinery ranks first in the world with an 85% quota. German packaging machinery exports have two major characteristics: First, the absolute amount is large; Second, the relative proportion is high. German packaging machinery manufacturers are committed to researching high-tech, high-quality production and reliable services. The advantage is that it can provide solutions to various production problems and improve the production line, and maintain a cooperative relationship with professional companies.

The United States is a country with a relatively large history of packaging machinery development in the world. It has already formed an independent and complete packaging machinery system, and its varieties and output rank first in the world. Since the 1990s, the packaging machinery industry in the United States has maintained a good momentum of development. Most of the packaging machinery manufacturers in the United States are affiliated with large-scale packaging material plants and their sales are completely dependent on the parent company. China has become the sixth largest export market for packaging machinery in the United States after Canada, Mexico, Japan, the United Kingdom, and Germany.

Japan's packaging machinery manufacturing plant is dominated by small and medium-sized enterprises. There are currently more than 200, and there are more than 100 manufacturers of packaging materials and packaging machinery related equipment. There are nearly 500 types of packaging machinery and over 700 specifications. 148 packaging machinery manufacturers joined the Japan Packaging Machinery Industry Association, whose products account for 70% of Japan's packaging machinery production. The sales of Food Packaging machinery accounted for 51% of the packaging industry. The packaging machinery is mainly based on small and medium-sized single machines. It has the advantages of small size, high precision, easy installation, convenient operation, and high degree of automation. The main market for Japanese packaging machinery is its own country, and exports account for only 10% of the total output value. Asia is Japan's major export market for packaging machinery. Since the 1990s, Japan’s exports to China have increased significantly year after year. Since 1995, China has become Japan’s largest exporter of packaging machinery.

Italy is the world’s fourth largest producer of packaging machinery and the second largest exporter of packaging machinery. Italian packaging machinery has the characteristics of excellent performance, elegant appearance and low price. The export ratio accounts for about 80%. The United States is its largest export market. Since the 1990s, Italy’s export of packaging machinery to China has grown rapidly; in 1995, on the Italian export rankings, China has jumped to second place. In recent years, the Italian packaging industry has developed rapidly, and its output value and export value have increased year after year, ranking first in the world.

Looking at the international market, the competition of packaging machinery is fierce, and the market monopoly is becoming increasingly apparent.

(III) Status Quo and Development Trends of Related Packaging Machinery in Foreign Countries

With the advancement of science and technology, a new product has become shorter and shorter from the development to the market, and the packaging structure and form have become increasingly diversified. Sometimes a product needs to be packaged in various forms to suit different regions and different consumer groups. There must be different requirements from creativity, color, specifications, materials, and production methods. In recent years, many foreign packaging machinery have applied the advanced technology of modern advanced packaging machinery. The characteristics of machinery tend to be “three highs”—high speed, high efficiency, and high quality. In order to meet the diversified needs of modern commodity packaging, these developed countries have developed multi-variety, low-volume, general-purpose packaging technology and equipment, while keeping pace with technological development, developing and developing high-tech and modern special packaging machinery, such as the aerospace industry. Technology (heat pipe), microelectronics, magnetics, information processing, laser technology, biotechnology, and new processing techniques are among the most used.

Looking at the development of the world packaging machinery manufacturing industry, the development of modern science and technology represented by information technology has raised higher and newer requirements for the packaging machinery manufacturing industry. It has progressed together with the development of high and new technologies and emerging industries, and is fully developed. It reflects the general trend and characteristics of the times in the direction of intelligent, flexible, networked, sophisticated, green, and globalized packaging machinery manufacturing technology. Advanced manufacturing technology has enabled foreign machinery manufacturers to target the market and has actively introduced a variety of packaging machinery to meet the needs of packaging manufacturers. Extrusion blow molding machines made in Italy, three-side sealed bag making machines made in the United States, computer-packaged printing machines made in Japan, aseptic filling machines made in France, low-cost weighing packaging machines made in Denmark, etc. Repeatedly. With the emergence of new packaging materials, packaging technology has also undergone new changes. Such as dry stretch film appears, making the wrapping, shrinking, bundling and other processes into one, the operation is simplified and fast. The new thinking of packaging is to detach existing packaging technologies and products, and apply other related technologies to packaging to form new packaging technologies. Such as packaging and curing technology will cure and dry energy renewable, from heat to light; packaging cutting and forming technology to achieve a new cutting and molding equipment; packaging and processing technology, can closely integrate packaging and processing in one; packaging features borrowing technology The packaging function exceeds the packaging, and the value-added function is large; the packaging function protection technology adds the functional ingredients such as freshness preservation, sterilization, moisture-proof, anti-static, and odor prevention to the packaging material. In short, the trend toward multi-functional and single high-speed polarization is the trend of the world's packaging machinery manufacturing technology.

Second, the packaging machinery market interpretation of international competition

At present, except for corrugated-carton packaging machinery and some small-scale packaging machines in China, there are certain scale advantages. Other packaging machines are almost unsystematic and large-scale, especially in the market where a large number of package production lines require large quantities, such as liquid filling production lines and beverage packaging containers. Complete sets of equipment, aseptic packaging production lines, cigarette packaging production lines, etc., these are almost monopolized by several world-class packaging machinery companies (groups). Experts predict that as foreign companies enter China, some domestic non-competitive packaging machinery companies will be acquired, merged, or bankrupted by foreign companies. Some packaging products will be monopolized by several large companies, and the scope of monopoly will gradually come from cigarettes and beverage packaging. Mechanical products expanded to other packaging machinery products.

The executive vice president of the China Packaging Federation, Jinmin Chang, believes that the technical content of some of China's existing packaging machinery products is not high, and many advanced technologies have been applied to packaging machinery abroad, such as remote control technology (including monitoring), steps, Into the motor technology, automatic flexibility compensation technology, laser cutting technology, information processing technology, which makes the performance of the product has been greatly improved. Chinese packaging companies should actively introduce these new technologies and improve domestic machinery. But this alone is not enough, because packaging machinery is the application of high-tech products faster, once a certain technology has a breakthrough, the first is to be applied in the packaging machinery. Therefore, taking the initiative to accelerate the application of new technologies and improve the technological content is the only way out. The international packaging community attaches great importance to improving the general capabilities of packaging machinery and the entire packaging system. Therefore, the specialized production of packaging machinery parts and components is an inevitable trend of development. Many parts and components are no longer produced by the packaging machinery factory, but are produced by some general standard parts factories. Some special parts are produced by highly specialized manufacturers. It is probable that these parts and components factories do not produce complete sets of packaging machinery and equipment, and are truly famous. The packaging machinery factory will probably be an assembly plant. This is because many control components or structural components of packaging machinery are the same as general-purpose equipment and can be borrowed. China's current charter industry is "small but complete" and "big and complete" and the trend of specialization is not suited to this, and it is necessary to adjust this unreasonable corporate overall structure as soon as possible. The ultimate goal of packaging machinery is to increase productivity and product diversity. This has led to the development of packaging machinery product specifications that are polarized, that is, versatile and single high speed. Some large companies, such as Coca-Cola and Pepsi, have a constant stream of products sold around the world. The requirements for packaging products are very efficient. The emphasis is on speed and quality, while the replacement of packaging structures is secondary.

As China's accession to the WTO, such products and enterprises will be more and more in China, and multi-function is developed in response to changing market demands. For candy, there are pillows, triangles (profiles), and conjoined ones. The packaging of these products is required to be completed on a set of packaging equipment. That is, only a slight change in the local control or operation of the machine can complete the packaging of different structural forms. In addition, a variety of new packaging materials and technologies will continue to be applied in the field of packaging machinery. At the same time, due to the protection of “tariff barriers” in the past, many packaging machinery manufacturers in China are mainly facing domestic competitors. The main method of competition is to rely on price warfare or make a fuss about sales methods. After joining the WTO, all the packaging machinery powerhouses will appear in the packaging market in China. Domestic enterprises that have lost their tariff protection will directly face foreign competitors, and market competition will tend to become more intense. After selecting the entry point for the quasi-market, stepping up technical input and technological innovation is the key issue that domestic packaging machinery companies should solve first.

Third, China's packaging machinery manufacturing problems

China's packaging machinery started late. After more than 20 years of development, China's packaging machinery has become one of the top ten industries in the machinery industry, providing a strong guarantee for the rapid development of China's packaging industry. In addition to basically meeting the needs of the domestic market, some products still have exports. However, the export volume of packaging machinery in China is less than 5% of the total output value. Therefore, the main problems are: First, the lack of overall planning; Second, the lack of funding; Third, the lack of professional and technical personnel. Summarized compared with developed countries, its product and technology gaps mainly show the following aspects:

From the perspective of product structure, there are only 1,300 varieties of packaging machinery in China, with a small number of products, lack of high-precision and large-scale products, and can not meet the market demand; the gap in product quality is reflected in low product performance, poor stability and reliability, and unsightly appearance. Rough surface treatment, poor quality of many components, short life, and low reliability affect the overall quality of the product. From the perspective of the company, there is a shortage of leading enterprises in the domestic packaging machinery industry, and there are not many companies with large production scale and high product quality. Judging from product development, China still remains at the stage of testing and imitation, and has weak self-development capabilities. It lacks a pilot production base for scientific research. Research funds account for only 1% of sales, while foreign countries account for 8%-10%.

The technological level of China's packaging machinery, as a whole, is 20 years behind that of the advanced countries, and it is at a disadvantage in the competition of product development, performance, quality, reliability, and service. Experts suggest...

1. In the product structure, it should be market-oriented, change the current situation of low-tech-based, low-level competition, eliminate a group of inefficient, low-grade, low-value-added, labor-intensive products, and strive to Development and production of high efficiency and low consumption, production and sales of large-scale complete set of equipment and high-tech products.

2. In terms of packaging functions, industrial and agricultural products tend to be refined and diversified, and packaging machinery products must be developed in the direction of product polarization and a single high-speed polarization.

3. In terms of technical performance, it is necessary to apply advanced technologies in other fields to packaging machinery, such as electromechanical integration technology, heat pipe technology, remote-distance remote control technology, and automatic flexible compensation technology, so that the technical performance of products can be greatly improved.

4. In manufacturing, professional production has become a trend. International packaging machinery manufacturers attach great importance to the common capabilities of packaging machinery and the entire packaging system. Some general-purpose standard parts are no longer produced by the packaging machinery factory, and some special parts are produced by highly specialized manufacturers. The real packaging machinery In a sense, the factory is an assembly plant.

Fourth, new opportunities for China's packaging machinery industry are emerging

According to the 11th Five-Year Plan of the industry, by 2010, the total domestic industry sales will reach 130 billion yuan, and the market demand will reach 200 billion yuan. Considering the fact that new technologies and new technologies are constantly emerging in the world, according to the actual situation of the current industry's new product output rate of only 9.84%, by 2010, China will import more than 70 billion yuan of food and packaging machinery. In the face of severe international competition and huge domestic demand, we must develop new technologies and new technologies, introduce and use new equipment, and provide high-quality products and services to the market. During the 11th Five-Year Plan, challenges and opportunities coexist. We must truly grasp the opportunities and strive to occupy a place in the international market competition for packaging machinery in China.

Affected by the trend of international packaging, domestic beer and beverage manufacturers began to use plastic film packaging in the product packaging process, and gradually replaced the traditional carton packaging and plastic turnover boxes. The demand for plastic film packaging equipment in the market has greatly increased, so the outlook for plastic packaging is very optimistic. At present, through the introduction of foreign advanced technology, more than 10 domestic companies have developed plastic packaging machinery and have strong sales momentum. The market for plastic film packaging machinery and equipment is promising. More companies will join this field in the future, and competition will become increasingly fierce.

According to the information from the China Food and Packaging Machinery Industry Association, there is a huge potential for the development of fruit and vegetable food packaging machinery, especially for large-scale complete sets of machinery and equipment that can make fruit and vegetable foods become large-scale production, so as to fill the market gap. At present, due to the lack of advanced food processing and packaging machinery, China's food industry cannot timely carry out the packaging and processing of fruit and vegetable products, causing about 25% of the fruits, 30% of the vegetables, and 20% of the aquatic products to rot and deteriorate each year, together with poor packaging. Every year causes a lot of economic losses. Relevant experts believe that the development of advanced and applicable fruit and vegetable juice extraction, processing and packaging machinery has great potential. Such machines not only preserve the original flavor of fresh fruit, but also cater to consumers.

Corrugated cardboard, carton products can be regarded as the leader in the packaging industry, there are nearly 10,000 cartons (boxes) packaging plants nationwide. For more than a decade, the demand for corrugated paperboard, box-making (boxes), and printing complete sets of equipment in the domestic circulation industry has been decreasing, and demand is in short supply. In addition to a large number of daily necessities used in carton packaging, motorcycles and bicycles are now widely used in carton packaging. Indispensable fruits in daily life are also changed from willow baskets to cardboard boxes for packaging. According to industry forecasts, vegetables will also be packed in cartons in the future. With the current economic recovery and further development, the speed of the carton packaging company's renewal and transformation is accelerating. There is an urgent need for complete sets of corrugated cardboard and cartons (boxes) with a width of more than 200mm, five-layer, seven-layer, nine-layer, and high-strength.

As China's economic macro and micro conditions are getting better, social demand will grow steadily, which is expected to stimulate the growth of plastic products consumption. The strong consumption of plastic packaging products will certainly promote the technological progress and rapid development of the plastic packaging machinery industry, so the prospects for plastic packaging machinery are brilliant. China's plastic packaging industry seems to be starting a new equipment introduction climax, and many companies have introduced advanced plastic film production lines from abroad. While introducing a large number of foreign equipment, many small and medium-sized enterprises have introduced domestic film production lines. However, domestic equipment still cannot satisfy users in many aspects, and there is still considerable room for improvement in design.

During the 11th Five-Year Plan period, agricultural and sideline products processing equipment will be the focus of industry development. Because the State Council determines that agriculture, rural areas, and farmers (ie, “agriculture, rural areas, and farmers”) are the focus of work in the larger time in the future, and an important way to solve the problems for farmers to get rich is the comprehensive utilization, processing, and local value-added of agricultural and sideline products. It provides new markets and development opportunities for food and packaging machinery. The market demand for food and packaging equipment is:

(1) Starch processing machinery, corn, potato starch, and comprehensive utilization equipment including wheat, rice, beans, grains, dry and wet processing. During the 11th five-year period, the market demand will exceed 50 billion yuan.

(2) Fruit and vegetable processing and comprehensive utilization equipment. If the increase is increased by 10%, that is, annual processing will reach 55 million tons, about 250 production lines with an annual processing capacity of 200,000 tons will be needed, and the market demand for equipment will reach 15 billion yuan.

(3) meat processing equipment. If the proportion of meat processing reaches 20%, ie a net increase of 6 million tons, an increase of about 400 production lines will be needed, and the market will increase demand by 8 billion yuan.

(4) The beer industry has stabilized and grows at around 5% per year. The net increase for the five years is about 750 tons, and the demand for beer production and filling and packaging equipment will exceed 40 billion yuan.

(5) The growth of beverage consumption during the tenth five-year period was relatively high, with an increase of 20%-30%. During the period of the 11th Five-Year Plan period, it may be strong and weak, but the average increase will still exceed 10%, that is, the net increase will be more than 10 million tons during the 11th Five-Year Plan period. The water treatment, filling and equipment will cost about 10 billion yuan.

(6) Aquatic product processing equipment. During the 11th Five-Year Plan period, aquatic products will be developed in the direction of deep processing and comprehensive utilization. For example, if the processing volume is increased by 10%, it will be 4.7 million tons, which will require an additional investment of 20 billion yuan.

(7) Dairy machinery is currently mostly imported, and in particular over 95% of dairy packaging machinery is imported. A total of nearly 1,000 production lines have been imported. The packaging materials market is almost entirely dependent on foreign supply.

(8) The bean processing machinery focuses on improving the comprehensive utilization capacity, extracting various trace elements and various proteins, and the annual net increase in equipment demand will exceed RMB 3 billion.

(9) Other packaging machinery, such as bottles, bags, bundles, bales, paper containers, plastic containers, glass containers, metal containers, and cement, fertilizers, pesticides, and human and animal medicines. With the development of production, the annual growth rate of packaging machinery should be 15%-17%, and the average annual increment should exceed 5 billion yuan.

In 2006, new sterilization technology, preservation technology, active packaging technology, and antibacterial packaging materials have been introduced into China as equipment. These technologies have not yet been developed in China. Some companies will use these technologies to develop their own new products. During the Eleventh Five-Year Plan period, it is expected that the occupancy rate of domestically produced equipment for these high-end products is only about 1/3. Due to insufficient investment in scientific research and too little development funds, the difference between this new technology and new products will be maintained for at least 10 years. The export part is likely to rise faster. This is because some of the relatively new technologies currently available in the country, including the Southeast Asia market, the Russian market, and the Middle East and Africa markets, are all applicable technologies and equipment for the next few years. The export prospects are promising. In recent years, export growth has been above 20%. It is estimated that by 2010, the export value of food and packaging machinery will reach 1.2 billion U.S. dollars, and a large number of high-level food packaging machinery will be on display in the international market.

Fifth, promote the development of packaging machinery

(I) Promoting upgrading

Extensive operations relying solely on increasing capital investment and expanding production capacity can no longer meet the needs of the development of the situation. China's packaging production has entered a new era of adjusting product structure and improving development capabilities. Technological upgrading, industrial upgrading, and business management are important topics for the development of the industry.

Experts suggest that we should be market-oriented, change the current situation of low-tech-based, low-level competition, eliminate a group of low-efficiency, high-consumption, low-grade value-added, labor-intensive products, and strive to develop and produce high efficiency and low consumption. , Production and sales of large-scale complete sets of equipment and high-tech products. In terms of packaging functions, industrial and agricultural products tend to be refined and diversified, and packaging machinery products must develop in the direction of product polarization and high speed. In terms of technical performance, it is necessary to apply advanced technologies in other fields to packaging machinery so that the technical performance of products can be greatly improved.

(B) to promote technological progress

At present, many scientific research institutes and universities in China have a considerable number of R&D scientists, but most of them lack projects to do. They already have considerable modern design knowledge but lack the practical experience of packaging machinery in a certain area. Leaders of modern enterprises should be good at integrating these technical forces at home and abroad so that they can serve their own research tasks. The possibility that China's new-type packaging machinery development projects have been included in the national scientific and technological research projects will be slightly lower, and industry associations should organize relevant enterprises and institutions to form a research and production mechanism that integrates production, education and research. Give full play to their respective advantages and jointly apply to the competent authorities to strive for more government policies and financial support.

According to the development status of China's packaging industry, reasonable introduction of advanced equipment to accelerate the digestion and absorption process. For packaging machinery and equipment with large market demand and great technical difficulty, it is necessary to focus on the advantages of the industry, take the road of integration of production, education and research, organize and conduct targeted digestion and research, develop scientific research, and develop packaging machinery with intellectual property rights. The monopoly of foreign technology has accelerated the upgrading of China's packaging technology and self-sufficiency.

(III) Implement Talent Strategy

Packaging machinery designers must pay great attention to the development of packaging systems, in-depth research on packaging technology, familiar with the latest research results of new packaging materials, according to market demand and domestic actual situation, timely development of advanced packaging production lines suitable for China's national conditions. Designing high-speed and precise packaging machinery requires designers to have systematic modern design theory and knowledge. However, the course content of the current university mechanical design major in our country is only a preliminary basic knowledge. It is difficult to meet the above design requirements with its depth and breadth. The most typical example is that although China has been able to design and manufacture many devices in the high-speed beer bottling line, it still does not design and manufacture beer bottle high-speed labeling machines. China's designers have not mastered the dynamic design theory and methods of high-speed packaging machinery, and will not solve the problems of dynamic accuracy of the mechanism under high-speed working conditions.

As packaging machinery designers, we must master modern mechanistic theory, and learn modern techniques such as CAD/CALM, CAE, reverse engineering, dynamics design, mechatronics, and ergonomics. It is necessary to take measures to “go global” and “please come in” to increase the level of existing technical personnel.

(IV) Paying attention to brand strategy

A shoddy product can never be a branded product. Cheaper products at the expense of quality and reliability may temporarily cater to the needs of certain users, but in the long run, they cannot be formed as well-known brands. Foreign high-profile packaging machinery manufacturers rely on the long-term reputation of products in terms of quality, price and service. China's packaging machinery manufacturers must create brand products with distinctive characteristics. They must take a development path with Chinese characteristics to meet the various needs of different grades in the domestic market, and create brand names that meet user requirements in different grades. product. We must gradually expand the sales share of foreign markets on the basis of being rigorously tested on the domestic market, and ultimately enable China's packaging machinery production to participate in domestic and foreign market competition.