With the continuous improvement of people’s living standards, people’s pursuit of high-quality living needs is increasingly rising. As amusement equipment is used as an accommodation product for our lives, it has unlimited potential, whether it is adult amusement equipment or children’s play equipment. Today's beautiful life has a broad space for development. Of course, in any industry, any very good project will necessarily have winners and losers, but there is only a difference in probability. There is no shortage of amusement equipment operators in the course of their operations. There are operational bottlenecks, especially products. After operating for a period of time, it was difficult to attract the interest of customers, coupled with the lack of good business ideas, resulting in operational setbacks. China Netcom has defined the operation of recreational management projects as a systematic project by combining the individual cases, that is, grasping market trends and paying attention to the latest market dynamics, based on the premise of improving the positioning of various products as the core goal, and adopting innovative combinations and changes. Environmental ambience and updating of hardware facilities are system innovation projects formed by concrete means.
A: Grasp the market trend, clear product direction
On the basis of researching market demand, through extensive surveys and statistical analysis of the consumption of amusement items in a certain area, and drawing conclusions and laws, summing up the characteristics of market demand, and identifying the indoor and outdoor amusement projects that are favored by the majority of tourists on the market. This forms the first step of innovative engineering and provides the most powerful guidance for innovation.
II: Innovative combination methods to create new products
In the amusement industry, especially the specific means of experiential project innovation, the combination of innovation is a relatively low-cost and easy-to-implement method. This includes not only the internal combination of different amusement items, but also the combination of water play items and land amusement items. Through the combination of new entertainment experience products formed, but this combination of requirements is not only new, unique, comfortable, but also a reasonable function Functional areas are properly allocated.
Three: Change the overall environment and create a new atmosphere
Environmental ambience has an important influence on the attractiveness of leisure and entertainment projects. The problem of environmental ambience generally includes two aspects: First, the environment is relatively old. For some indoor leisure and entertainment projects that take a long time, the environment tends to look old, obsolete, and the overall atmosphere is dark. Many playgrounds with long operating hours have such problems, and innovation can be achieved through updating the environment. For indoor amusement facilities where the age, floor, wall, and glass ages, it is possible to replace the ground tiles, paint the walls, rearrange the seats around the playground, and redesign the free space in the playground. Promote the overall environment, create a new play atmosphere, and achieve an overall update of the playground. Second, the environment is relatively monotonous. Many leisure and entertainment venues do not pay attention to the overall environment to create, seem relatively monotonous. Can combine the characteristics of the project itself, create a unique environment atmosphere, people feel there is immersive.
Four: Strengthen the participation of tourists, innovative ways of experiencing
Participation and experience are the core features of leisure and entertainment projects. In the aspect of innovation in amusement projects, for some types of projects where the participation of tourists is weak, the attraction of leisure and entertainment projects can be enhanced by enhancing the participation of tourists and constantly innovating experience methods.
V: Update hardware facilities and lead the trend project
For some amusement stimuli-type and viewing-experienced entertainment projects with a short life cycle, the elimination of hardware facilities is relatively fast, which requires constant updating of equipment. The equipment upgrade is not only replacing old ones with new ones, but also following the trend and continuously introducing new entertainment facilities—this is also an innovative idea for indoor leisure and entertainment projects. However, the upgrading of hardware facilities requires increased investment. Such innovation must be based on the scientific analysis and prediction of the profitability of new equipment.
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