Plastic heat shrinkable packaging advantages and development prospects

If we go into supermarkets or stores, we will find that in the past year or two, shrinking packaging is rapidly occupying the market. Whether it is the food industry, beverage industry, daily chemical industry or pharmaceutical industry, heat shrink is rapidly applied to many products. on. In response to this market phenomenon, the magazine interviewed and surveyed nearly 20 well-known enterprises in the beverage, daily chemical, pharmaceutical, and beer industries. Through investigations, we found that the main reasons for {TodayHot} for heat shrinkable packaging technology are: Can reduce costs, can promote sales, can increase the shelf display effect. This article will discuss the causes of heat shrink in various industries from several major advantages of heat shrinkage.

First, reduce costs - the biggest advantage of shrink packaging

At present, the vast majority of canned drinks and a large proportion of plastic bottled beverages are in the form of heat-shrinkable packaging. According to the relevant person in charge of the Beijing Coca-Cola Beverage Co., Ltd., heat shrinkable packaging is a promising form of packaging. In foreign countries, there have been cases where heat-shrinkable packaging completely replaces cartons or half-pallet cartons. However, because the logistics environment in the domestic market cannot be compared with the mature logistics management in the international market, heat-shrinkage technology has to be developed in the domestic market. There are still some obstacles in the international level. It is expected that in the next 3 to 5 years, with the development of heat-shrinkable packaging technology and continuous improvement of the heat-shrinkable film pressure-bearing capacity, shrink-wrapping packaging can completely replace the carton in a hot-shrink packaging. Or heat shrink half pallets.

Relevant person in charge of Dingxin International Group, which used heat-shrinkable packaging earlier in the country, calculated the amount of money: After replacing the carton with heat shrink, the cost can be reduced by at least 30%. This is the most important reason for the shrinkage technology to attract the beverage industry. Of course, the heat shrinkable packaging is still relatively inferior to the protective function of the carton in the transportation process. However, with the continuous development of heat shrinkable materials, the application of heat shrink in the beverage industry is bright!

Second, improve shelf display effect and promote sales

Shenzhen Kingway Brewery Co., Ltd., as a top-level manufacturer in the beer industry, uses mostly heat-shrinkable packaging for gift boxes. There are two main reasons for its use: 1. To diversify the packaging form, which is conducive to promotion; 2. The heat shrinkable packaging has the flexibility to suit different specifications, especially the small-size product cluster packaging. The small size bundling beer package has better flexibility and is more portable, so it is increasingly favored by consumers. With the increase in market demand for small-size bundled beer packaging, heat shrinkable packaging will have more room for development.

Moreover, the color heat shrink film that has appeared at present has been highly valued by beer companies. Some beer companies have adopted this shrink film, which has improved product quality and promoted sales. Relevant person in charge of Hubei Jinlongquan Brewery Group Co., Ltd. believes that color film shrink packaging will be the best choice for achieving the display effect. Under this demand, the shrink packaging for color shrink film with film positioning system The machine will become one of the best packaging equipment in the beer industry.

Third, heat shrink technology needs to be improved

Beverage companies: Shrinking equipment needs to be more flexible and personalized

With the change of consumer spending habits, the heat shrinking specifications have also undergone great changes from 2 bottles to 12 bottles and 24 bottles. Therefore, beverage companies need to be able to meet different specifications of shrink packaging equipment. It is the beverage company's most hopeful to add handles to heat shrinkable packaging of different specifications to facilitate consumers to carry it. Flexible equipment and equipment that can provide personalized packaging are the future development trend of heat shrinkable packaging technology. (We will specifically address this issue with the Italian SMI China Representative Office in the following article: “Trends in the Improvement and Diversification of Shrink Packaging.”)

Dairy Enterprises: Contraction Equipment Flexibility Needs to be Improved

Under the pressure of huge market competition, dairy companies are trying to use various means to improve their product competitiveness and market share. Promotional measures are common ones. If the original 8-series cup product packaging is changed to the “buy eight get two” promotion, the heat shrinkable packaging machine will reveal some weaknesses: most of the shrinking machines are not very flexible and not very good. To adapt to this demand of dairy companies, companies can only use promotional materials on the scene to wrap the promotional products on the packaging box of 8-series cups, which seriously affects the aesthetics of the product and reduces the packaging quality. Therefore, if the heat-shrinking packaging machine wants to have more room for development, it must quickly resolve the user's desire for a device with good flexibility!

Through our investigation, it is not difficult to find that end-user companies in various industries have high hopes for shrinking packaging equipment in reducing packaging costs and promoting sales. It is believed that with the continuous development of heat-shrinkable packaging technology, there will be more in the market. Products that use this form of packaging are more likely to appear. The more flexible and efficient heat-shrinkable packaging technology will become the biggest expectation of end-user companies for shrink-wrapping packaging equipment in the future! .