In 1993, Qumei Furniture Group Co., Ltd. was established. In the 19 years of rapid and steady development, Qumei Furniture has developed into a leading national chain of large-scale, standardized furniture integrating design, production and sales in China. It has established nearly 600 brand stores nationwide.
With Qumei as the beauty, Qumei has taken the lead in the Chinese furniture market and created a number of “firstsâ€: the first domestic furniture enterprise that independently developed the “bending wood†production equipment, put into production and sales, and promoted the domestic furniture industry. Technological innovation and market innovation; China's first furniture company to introduce international designers, from products to stores are the first to adopt European modern style, leading the domestic furniture fashion frenzy; the first furniture introduced "franchise chain management" new sales The mode of the enterprise, the implementation of brand regulation, unified management; the country's first company to open the furniture industry E World Network Mall, created a "channel synergy" e-commerce model......
As a star in the domestic furniture industry, Qumei Furniture has always been so eye-catching – Qumei Furniture has always used her strong innovation ability to lead the Chinese furniture brand.
Innovation, inject vitality into enterprise development
Qu Mei, founder of Qumei, said in an interview: "The 'innovation' is endless, and it is going to be carried out in all areas."
In 1992, a chance coincidence Zhao Ruihai met an old expert of a certain furniture company. This old expert designed a set of imitation foreign "bending wood" gluing equipment drawings, but suffered from no funds to do this equipment. Since the curved furniture has not been produced by the manufacturer in China, Zhao Ruihai was moved and he decided to invest in research and development.
Speaking of those days, Zhao Ruihai is still unforgettable. At that time, all the crafts and technical parameters were still blank. The development of more than 1 million yuan of equipment and materials has cost all the basic money. However, the R&D trials failed once and for all, and the R&D team almost lost confidence. Zhao Ruihai also felt that it would not succeed. However, the sky pays off, and after a year and a half of hard work, Zhao Ruihai and the experts finally overcome the technical difficulties and successfully solved the problem of making curved wood. "Qumei" got its name, and it can be said that technological innovation has given Qumei vitality.
Once the products of curved wood have been launched, they have had great success.
When Zhao Ruihai successfully produced the product for the first time and prepared to sell it to the exhibition, there was a bicycle rider who saw the sofa on the Zhao Ruihai truck look good. He took the bicycle and chased more than ten stations until the exhibition hall. When Zhao Ruihai was preparing to stop and unload the goods, the man almost arrived at the same time and directly requested to sell the sofa to him. However, at that time, Zhao Ruihai had not discussed the price with the shopping guide, and the sofa was sold out without a progress hall.
"At that time, dealers all over the country came to buy Qumei furniture, and dealers competed to raise prices to compete for Qumei products. There are more than a dozen trucks waiting to pull goods at the factory door, but they are still in short supply."
The hot sales let Qumei Caiyuan roll, and Qumei has grown from a small workshop to a well-established enterprise.
In Qumei's curved wood furniture technology innovation for about 5 years, the domestic furniture market homogenization is serious. In the fierce market competition, Qumei's products are not as popular as they used to be. Before and after 1998, the company encountered a bottleneck, the company's development was at a level of non-growth, Zhao Ruihai felt the crisis, and with his sensitivity to the market and his experience of traveling abroad, he decided to make a second innovation - invitation International designers design Qumei products.
Designer Hans is the youngest designer trained by the Danish government and enjoys government subsidies. He has won many international awards.
Danish Hans did not understand China, so Zhao Ruihai talked with him very hard. The designer opened a two-three million sky-high employment fee. However, Zhao Ruihai valued the designer's cultivation, so he asked him to come up with a design idea and agreed to meet after three months.
Three months later, Hans called to invite Zhao Ruihai to meet. He only took out a 16-fold stack of paper beds and placed them on the table to let Zhao Ruihai see. Zhao Ruihai stared at the paper bed for half an hour and decided to gamble. He agreed to cooperate with Hans and bought out the design rights of Hans in the Chinese furniture market.
This bold decision made Qumei Furniture a second turning point, and Qumei entered the second round of rapid growth. The innovative design injects soul into Qumei's furniture and marks the successful transformation of the company. After Hans, Qumei signed with more than 30 designers, which is not a small team.
After designing the full set of furniture for “Danish Lifeâ€, Zhao Ruihai asked Hans to design the commercial image of Qumei Store. The bold Western modern concept made Qumei the first “black shop†enterprise in China – selling the floor and wall of the shop. The faces are completely black in color.
In Chinese traditional culture, the most taboo is black, and Zhao Ruihai uses black as the main color of the store image, which is a breakthrough and innovative attempt. Despite the low profile of black, the scarcity in the domestic market is even more eye-catching, and it has caught the eye of consumers from the beginning.
In 2008, Qumei, which expanded its scale with the store marketing model, showed a steady trend of growth, and it ushered in the third round of innovation. This time, Qumei's sales channels and sales models began to combine the most popular and popular electronic networks. The first furniture brand e-commerce store was opened in Taobao Shopping Mall. Through years of exploration, the “mouse†+ “cement†model was explored. To ensure the quality and personalization of products, and to create a new way of household consumption.
Enterprises are like society, they are made up of people, but each person's value orientation and personal cultivation lead to different ways of thinking. People who receive the same information may get different results, and the weight of processing is different. . Qumei is a 25-year-old company with a mature development model. This is her advantage; but at the same time, the shortcomings are the rigid thoughts and the rules of work. The 18th National Congress requires the implementation of an innovation-driven development strategy. If it is implemented in the enterprise, it cannot be followed. "I have mentioned that the enterprise advocates the value thinking mode. When judging any one thing, it is necessary to see whether this will happen. Value.†Zhao Ruihai said when he talked about innovative ideas, “Emancipating the mind is the foundation of all innovation.â€
Emancipating the mind will inevitably have mature experience coming in. Many professional forces in the society can be borrowed. The advanced and mature experience at home and abroad can also be used for reference. But without an innovative attitude or innovative thinking model, Yelang arrogant, self-sufficient and reject all available resources, can learn knowledge, then it can be inferred that thought innovation is the most basic innovation.
When Qumei Furniture was originally operated, it only made high-end products, although the market for high-profit products was very narrow. Later, Qu Mei appeared to change her mind and concept, and began to consciously do low-end products and broaden the market. From 2005 to 2006, the scale of the company has exploded, with five or six hundred branches opened nationwide. However, in recent years, with the influence of market rules and macroscopic changes, the growth of Qumei Furniture has slowed down. Qumei's fourth-generation innovation is coming out.
"The fourth generation of innovation, we have to solve the model of e-commerce, this is the core issue. Another one we want to carry out the innovation of manufacturing model. It is to turn Qumei into a design as the leader, channel as the carrier, strengthen the design and channel innovation, Manufacturing is decomposed into more advantageous areas to do. Qumei becomes a final assembly factory. It is the core technology to do it itself, the original auxiliary parts are commissioned, and some of the finished products are under our quality control system. Point to force, form a rigid state of design and business model, Qumei can save resources, and has the ability to expand rapidly. The fourth generation of innovation is comprehensive innovation to accelerate the development of Qumei and increase the output rate."
In order to ensure the quality of the products, Qumei has set up a professional quality testing center to establish a management and control system for foreign processing enterprises.
Therefore, Qumei set a goal of achieving 10 billion yuan in 5 years in 2011. In terms of Qumei's current production level, it is fully capable of achieving the set goals. If the new processing model runs smoothly, it can achieve annual growth of 30% to 40%. It is the possibility of exceeding the goal of 10 billion.
Easy corporate culture
The employees who work in Qumei have no working atmosphere at all, but are always in a state of special relaxation. The relaxed and relaxed working environment is in exchange for more efficient work for employees. Everyone is very happy, the employees are very relaxed, the company will retain talents, and there are hundreds of employees who have worked in the company for more than 20 years. Qumei's employees are just like brothers and sisters. Everyone who has difficulties will help each other and have a sincere exchange. This is the culture of Qumei.
Zhao Ruihai said that more than 3,000 employees of his telephone number Qumei know that even the cleaning staff knows. Anyone on his mobile phone can come in at any time. If there is any unfair treatment, he can report it directly to him. But so far, no employee has called Zhao Ruihai to make a similar call.
"Frankness, happiness, mutual respect and mutual love, this is the family culture of our company, we are a big family." Qumei builds a fair and relaxed environment to make employees happy, and has formed a strong cohesive force within the enterprise. A united and stable internal environment provides a strong pillar for Qumei to assume social responsibility.
Gu'an Xiaojia Gu everyone
"The traditional Chinese culture has the sayings of self-cultivation, family harmony, governance, and peace. This is logical." Entrepreneurs should first develop their own enterprises, and then settle down on the employees of the enterprises. Rice should be stuttered one by one, and things must be done one by one. If the company develops to a certain extent, with certain ability, it should bear the social responsibility that matches its own ability. This is the mind and vision that entrepreneurs should have.
Enterprises cannot make money as their sole purpose, but must have social responsibility. Enterprises must have their own persistence and have dreams and pursuits. If you only pursue profits, the company will not be able to go long. If the enterprise is weakened, the country's comprehensive strength and the country's global competitiveness will be reduced. The country needs enterprises to become the backbone of one party, and it requires entrepreneurs to work hard for many years.
Enterprises should have an entrepreneurial spirit. Only by constantly chasing corporate dreams and persisting in will they achieve great miracles. Enterprises must concentrate on the industry and concentrate on cultivating enterprises to compete with the international market.
“I think Chinese entrepreneurs should be a little spiritual. Corporate growth is not a purely profit-making process. If each of us studies our own fields and really contributes to your life’s experience and strength, I I feel that Chinese companies have hopes. Companies can make a century-old store and compete with world companies in the future."
"Now the state supports traditional industries and supports the manufacturing industry; the return of the US manufacturing industry proves that it must be done in a down-to-earth manner. A nation, a country, and a company are all the same."
Qumei regularly plans to donate to the school every year. Zhao Ruihai said: "I have a wish. I want to donate 50 primary schools. When I am retired, I go to these schools to travel. I think it is a very happy thing. I am not so great, but I like to do it. I will slowly dry up and slowly stick to it."
Qumei is now working with several companies to prepare a fund to help poor or disabled children. Qumei hopes to take the lead by entrepreneurs and call on the whole society not only to donate but to pay attention to these difficult children. It is expected to start next year.
When it comes to public welfare, Zhao Ruihai seems to have a lot to say: "I especially want to make a public welfare account. This account has no donor name, only the name of the donor. When these donors grow up and have the ability, He will pay attention to society again."
"When some people get comfort or happiness through my efforts to solve his great difficulties or problems, I will have a sense of happiness. I will feel that I have done a lot of things for this society and have done a lot. Contribution. I have more happiness than people who are helped. So charity, public welfare, and addiction. It is a high-level spiritual enjoyment of society."
"A lot of people don't understand me. I am doing this so hard. Actually, I am chasing happiness. If you really don't let me do it, I am really unhappy. Entrepreneurs are hard, but entrepreneurs are happy." Chasing happiness is also a driving force in my life."
Spreading the seeds of "beauty" for society
Zhao Ruihai’s inner sense of “harmony†is full of artistic sense and philosophical thinking. “I am a person who feels beautiful. I especially like the beauty of the environment. I like to make the environment beautiful and slowly affect people’s mood. ."
Philosophically, "beauty" is an abstract concept, not only visually pleasing, but also the essential attributes of the artwork itself and whether it complements the relevant environment to form an aesthetic relationship. What we often say is "harmony." As the saying goes, "Three years old is set to eighty." The environment has a subtle influence on people. Whether it is the creation of temperament or the formation of personality, it will have a special impact, and will accompany people's life. Qumei Furniture always uses its own ability to adhere to the self-designed and pleasing products, to provide and construct a beautiful environment for people, to make people's spirits happy, to improve people's cultural accomplishment and quality of life, thus affecting people's quality.
"I especially hope that our industry can do something to beautify the human settlement environment and improve people's cultural accomplishment and taste. This is also a hobby of me, and I can persist for so many years."
"Some people say that entrepreneurs are hard, but I don't think entrepreneurs are working hard. Being a business is a very happy thing. It is a very interesting thing. I enjoy it. I am constantly pursuing my new goals. This is especially rich. Process. The enterprise is a big toy. I can't do without the enterprise. It is inseparable from the enjoyment process."
“We have always been a small businessâ€
As a leader in the domestic furniture market, Qumei Furniture has always maintained a modest attitude towards its position. Regardless of the height of the enterprise, you can still look up, then it must be able to grow up.
"From an international perspective, Qumei must be a small and medium-sized enterprise, and there is a long way to go."
“We have to solve the problem of changing from manufacturing brands to commercial brands, so we need to build channels and build systems. Then our future competitors are international sales chains.â€
"I don't think Chinese companies can have a big business mentality. Chinese companies must have an international eye and know their own deficiencies. They can't be arrogant. I have always told our team that we have always been small businesses. We have a lot of deficiencies. We have Many problems, we must constantly challenge and have a sense of crisis."
Implementing the spirit of the 18th National Congress
The 18th National Congress has ended, but the enthusiasm for studying and implementing the 18th National Congress will not recede. Zhao Ruihai said with sincerity: "I am sincerely proud of the 18th National Congress. I am very excited. The common expectations and aspirations of the nation make me feel that there is unlimited power. The enthusiasm of the nation supports China's rapid growth for decades. It is completely ok. In such a large background, how do we develop as a company is to study more specifically."
"In 2020, our income will have to double. With such a development goal, companies should make corresponding plans. When will the employees' incomes be doubled, whether they can be implemented in the enterprise, and how can the plans and goals be realized." â€
"We are doing this kind of work planning now. Our sales, profitability, transformation and upgrading, business model, innovation and transformation of manufacturing model, how to meet the big tone of the whole society, how to meet the big goals set by the 18th National Congress. How to make A viable solution that makes the business operational and must be implemented."
“Enterprises must face market uncertainty, how to make this uncertainty become understandable. Then enterprises need to have sufficient innovation capability, transformation and upgrading, technological innovation, product core competitiveness, and business model transformation. , the transformation of the production model."
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