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At present, the term 3D printing is everywhere, but it is easy to say. Is there a printing company that introduces 3D printing equipment? how to use? Which markets will it serve? These issues are worth exploring.
In fact, most of the 3D printing devices used in the past were purchased by amateurs of 3D printing technology. They are mainly used for the development and testing of some small products and equipment in the fields of medical, industrial, manufacturing, etc., and their installation in printing enterprises. There are very few in number. However, recent 3D printing has also begun to receive attention from print service providers. But like early digital printing , 3D printing is not currently used as a real production device, but as a “gimmick†to attract customers and provide value-added services. Through the next few small cases, you may have some understanding of how printing companies apply 3D printing.
Hudson Printing: Redefining corporate image through 3D printing
Not all printing companies will wait until everything is clear before they start trying 3D printing. Hudson Printing, located in Salt Lake City, USA, is one of them. The 100-year-old printing company hopes to redefine its image in the eyes of customers through 3D printing. They created an experimental project and hoped that more cool prints would be born here. The 3D printer was one of the first devices to enter the experimental project.
Hudson Printing has specially allocated a budget and hired a professional to be responsible for the introduction and application development of 3D printing equipment. It hopes to break the boundaries of printing and expand the application of 3D printing in the industry. Their goal is to find a 3D printer that can be placed in the company's lobby. It runs safe enough and looks beautiful to maximize customer attention.
In the summer of 2013, Hudson Printing finally cost $5,000 to introduce a 3D Systems CubeX Duo dual-head 3D printer with fast jet technology, with a maximum print size of 230mm x 265mm x 240mm and a minimum layer thickness of 0.1mm. ABS and PLA materials are highly safe.
All of Hudson Printing's employees can operate this 3D printer, but initially it was provided by a dedicated technical engineer to provide operational training for the 3D printer. Hudson Printing used 3D modeling software such as CubeX, Sketchup, Blender, etc. to design the model, and used this 3D printer to print models of pirate ships, dinosaurs, and rhinoceros heads.
In fact, this constantly running 3D printer in the hall has really changed the customer's view of Hudson Printing. Many customers have a strong interest in 3D printing, and often have customers ask about it. Hudson Printing also wanted to add $500,000 to introduce a newer range of printing equipment , including flat-panel UV presses and Golfball presses that can be printed directly on nails. "These new gadgets, you must not see in other printing companies!" said Paul Gardner, head of Hudson Printing.
Although Paul Gardner admits that the introduction of CubeX Duo is just "playing", it may be the beginning of a new business in the future. “We have a customer in the construction industry who has a small 3D printer for printing architectural models, but when asked, 'Why not buy a more advanced 3D printer to meet larger model printing?' Say, 'No, I can come to you,' and we realize that this is our future business opportunity!†Paul Gardner said.
UPS: Brand effect makes 3D printing revenue
UPS is comprised of a franchise system that covers retail transportation, postal services, printing and commercial service centers, and provides services for small businesses including packaging, transportation, printing, fax, direct mail, mail, etc., with more than 4,300 outlets. Cover the entire United States. Its chain of agencies in San Diego, USA, also places 3D printers in stores to attract customers and change their image in the eyes of customers.
In August 2013, Burke Jones, owner of UPS's Nimesa chain store, installed the first single-jet 3D printer Stratasys uPrint. To date, UPS has installed six 3D printers in its stores in San Diego, Menlo Park, Washington, and New York.
UPS's branding has made the investment in 3D printers a huge return. Since the UPS brand appeared in Forbes magazine, the 3D printers in UPS stores have never been idle, "although from Nimesa to Los Angeles. There are quite a few 3D print shops on the way, but people are still willing to come to me with their ideas!†Burke Jones said proudly. “Once they came here, they saw this 3D printer and they immediately got excited. As if the idea of ​​sleeping in the mind was suddenly activated, Shark Tank, which has recently appeared on major TV stations, is one of them. He has been looking for a plastic cover that can protect the computer camera until he sees the 3D printer. He understands that what he wants will be available soon!" More importantly, customers attracted by 3D printing will also bring some printing business to UPS. "What we rely on to stand out among the many print service providers, 3D printing is a good answer. Many customers who post packages will have some printing needs, but parcel mailings will not be too frequent, but 3D printing will be very different. â€
At the same time, Burke Jones realized that it was also important to provide 3D design services to customers, so he hired a full-time 3D printing manager to serve customers as a 3D printing designer. “Customers can provide the files they need to print before printing. In addition to obtaining design files by scanning, we can fine-tune the files made by customers using Google Sketchup-like software for better printing results,†Burke Jones said. .
Today, UPS's Stratasys uPrint 3D printer is placed close to the window, and people who come and go can see it through the glass. “Although this technology is no longer trendy, it is still very attractive for people on this street.â€
When it comes to cost, Burke Jones is outspoken: "Although we are more expensive, customers can easily communicate with designers and 3D printer operators compared to online 3D printers like QuickParts; of course, our Rent and daily expenses cannot be the same as the factory store."
Braintree Printing: Targeting professional customers, focusing on the traditional 3D model market
Braintree Printing is a high-end customer-owned printing company with 4-color and 5-color offset and digital printing capabilities. Their 3D printing business is more focused on the traditional 3D model market, so they do not need to improve their design capabilities. Invest more money.
Braintree Printing is the first 3D printing supplier in New England. They chose the Stratasys Dimension 1200es device, which is powerful enough to print multiple colors at the same time, with a layer thickness of 0.25 to 0.33 mm.
Jim Corliss, the operator of Braintree Printing, believes that this 3D printer is a "magic weapon" that stands out among its peers: "The price of this 3D printer is very high, it costs more than 30,000 US dollars, which is $2,000 for amateurs. The difference is obvious compared to 3D printing devices, which print 10 times as large as the latter."
But they also have troubles. This distress comes from the rapid development of 3D printing technology, on the other hand, from the contradiction between the customer's demand for 3D design capabilities and the cost increase brought by this demand. Therefore, Jim Corliss has targeted the professional customers rather than the amateurs, but this will inevitably limit the development of the company.
When asked if the 3D printing device would be used in the advertising market in the future, Jim Corliss admits that due to the limited speed, it is too difficult to use it in the advertising market in a short time. Printed circuits, medical repairs and other fields will be the future of 3D printing.
Like Hudson Printing and UPS, Braintree Printing also put this 3D printer in their hall, and of course attracted a lot of curious eyes. "But I'm not sure if everyone is really interested in the printing process because the printing process is too long and boring like painting."
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