When most door enterprises are still pursuing production capacity, the number of dealers, the pursuit of profits, and staying in the stage of manufacturing enterprises, Xingyue God Door Industry has begun to transform into an integrated solution for building door opening systems and a comprehensive customized service provider. .
In recent years, Xingyue Shenmen Industry has continuously integrated resources, extended the industrial chain, acquired, controlled, and established several subsidiaries and holding companies. For example, Xingyue Security Technology Co., Ltd. mainly develops and produces Xingyueshen locks and handles on its own; Tianjin Xingyue Oerui Door Industry Co., Ltd. focuses on the construction of the high-end brand Oerui; it acquires Dalian Jinhe Wood Industry Development Co., Ltd. High-end villa doors, high-grade wooden doors.
Xingyueshen is a mid-to-high-end brand. Currently, the engineering market and terminal retail market use this brand more. Tianjin Xingyue Ou Rui Door Industry Co., Ltd. focuses on the building of Ou Rui, a high-end brand, and its products are located in the research and development, manufacturing, sales and service of high-end entry doors, building doors, passage doors, tube well doors, interior doors and supporting products. They have a dedicated team from manufacturing to operating companies to operate, mainly to make up for the lack of high-end market services. The Jinhe brand of Dalian Jinhe Wood Industry Development Co., Ltd. is more targeted. This company is a subsidiary acquired by Xingyue Shenmen Industry in 2012. It specializes in producing high-end villa doors and high-grade wooden doors. The market price is 20,000 yuan. / M².
Although Xingyue Shenmen also made some acquisitions and integrations, it is different from Asaho Lai's model. Xingyue Shenmen is still more cautious in the acquisition field, with fewer brands being acquired, and most of them are established by themselves, such as hardware factories. The reason for acquiring Jinhe is mainly because Jinhe is an industry leader in the field of villa door manufacturing and its products are relatively mature.
In terms of products, Xingyue has been engaged in the manufacturing industry for such a long time, and it is still more professional from a manufacturing perspective. In addition, in terms of services, Xingyue first proposed the concept of strategic services in the door industry because of the door industry ’s The distribution of channels has been relatively wide and scattered. Generally, dealers provide services. Xingyue took the lead in the industry to provide strategic services to real estate agents. Over the years, it has also accumulated some project management experience.
Specifically, Xingyue treats each strategic partner as a project, and is equipped with a dedicated management team. From planning, start-up, supervision, and closing, there is a set of clear management processes, and the shortest path is The relationship of partners, focusing on different levels of products to provide quality services.
This project management model has also been improving. The current model is still point-to-point, providing services for specific partners. Nowadays, with the gradual increase of service projects, Xingyue is also summarizing the process and institutionalization of this project management model, ensuring service quality through institutional processes, and realizing the transformation of Xingyue Shenmen from a building material manufacturer to an integrated service provider.
The above about the institutionalization of management of Xingyue God Door Industry is simply introduced to everyone here, I hope the above information will be helpful to everyone. If you have any questions, please leave a message at the bottom of the page, we will answer you as soon as possible. Thank you for your support of this website, and related articles have been published one after another, please continue to pay attention.
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