With the continuous increase in the import of foreign dairy products, and the price is comparable to that of domestic dairy products, the sales of domestic dairy enterprises are difficult, which makes the limit of milk purchases and prices of dairy enterprises decline all the way. The purchase price is maintained at 3.5-4.0 yuan / kg, and dairy farmers are facing the cost pressure of not being able to make ends meet. Therefore, 2015 will enter the winter stage of dairy farming. At present, the largest sales volume of liquid milk in foreign developed countries is pasteurized milk, accounting for 80% of the total liquid milk sales, while domestic dairy products have a wide variety, low nutritional value, relatively common storage conditions, and imported dairy products prices. Quite, consumers hold the psychology inside and outside the ocean, and the sales of domestic dairy companies lag behind, which also reflects the considerable disadvantages for dairy farmers in the purchase of raw milk. In order to break this pattern, the dairy farming industry must painstakingly innovate, improve its development structure, promote its own brand, and achieve a production and marketing bundle strategy, focusing on the production of pasteurized milk.
Pasteurized milk is not only rich in nutrients, but its biggest feature is its short shelf life. It is necessary to carry out cold chain sales. This is a foreign dairy product that cannot compete with it. It is also a domestically produced pasteurized milk enterprise that is not subject to imported dairy products. The unique conditions of impact. According to market research, the sales of domestic pasteurized milk are generally, accounting for 20% of dairy sales, and there is a considerable gap with 80% of sales in developed countries. At present, a part of the community has already operated the “front shop and back factory†milk bar direct mode, and has achieved certain success. The direct milk bar is characterized by small investment, fast recycling, high profit, rich nutritional value and small floor space. It has great flexibility compared with traditional dairy production enterprises. Its production equipment includes: pasteurization machine, disinfection cabinet, filling machine, etc. The investment can be large or small, and the production procedure is simple.
In summary, China's dairy farming industry needs to achieve self-rescue, and the decision to develop “pasteurized milk†is one of the ways out.
Xi'an Yongxing Food Pharmaceutical Machinery Co., Ltd.
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