At present, many wineries are constantly launching alcohol products targeted at different segments in order to meet the needs of different market segments. In order to distinguish between products, when launching new varieties of each wine, these people continue to introduce new bottle packaging to differentiate products.
However, there is a misunderstanding in the market that when launching a new bottle packaging, in order to distinguish, the design of the bottle is often very inconsistent, and the appearance of the bottle is novel and outstanding, in order to attract the attention of consumers. However, our wine as a unified brand, our wine bottle packaging if the type of appearance is too different, the brand's unified image is difficult to form, it is difficult for consumers to quickly establish a relationship with a brand through the bottle.
From the above description, we can see that the rational design of the bottle is very critical. It can effectively differentiate the different types of wines of the same brand and highlight the new wines. Therefore, every time we introduce a bottle of wine, we should better examine it.
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