Guge Dynasty Design Team Wins the Pentawards World Packaging Award

On September 23, 2016, the award ceremony of the pentawards World Packaging Contest was held in Shanghai, China. This is the world's packaging design industry event known as the “Oscar of Packaging Design” again held in China. More and more designs have emerged in world events. This time they finally welcomed pentawards to the country.

According to the reporter's understanding, the Guge Dynasty design team, which has won more than 200 domestic and international awards, has won the luxury packaging award this year after winning the pentawards food packaging gold award last year. It once again stood on the pentawards' podium. This time, Mr. Pu'er Tea Pack, which is the winner of the luxury product category Silver Award, is the only tea package that won this award and is a pioneer in tea packaging exploration.

Speaking of this award-winning work, the Guge team has a lot to say. Serving the whole country, taking a broad view of the world, and serving the Fortune 500 companies for many times has enabled the Guge Dynasty to fully accumulate. The full accumulation allowed the Guge Dynasty to receive six international awards in the year from September 2015 to September 2016: the 2015 pentawards gold medal, the 2016 pentawards luxury prize, the 2016 Worldstar prize, and the 2016 best of best The Design Award and the two Red Dot Awards - such impressive achievements have made the world design community recognized. In terms of branding, the Guge team used the image of “single planter” throughout the entire brand. The Guge Dynasty design team digged deeply into the essence of Chinese Zen tea. The whole image of Mr. Dan’s character was taken as a profile of the Chinese Zen master, and the hairstyle was combined. The individual tea tree pictograms shape the intangible Zen in a tangible single-sister, allowing judges from all over the world to perceive it.

The accreditation of the Guge dynasty design team's works by judges of international grand prix races from all over the world also confirms the recognition of the use of Chinese traditional culture in packaging design. Like designers and artists, it is also a profession that conveys goodness to the world; the difference is that design is based on perspectives. Guge’s team’s viewpoint is “retrograde smoothness,” starting from consumer demand and vice versa. Adjustments are made to make the products more responsive to market needs. This is the true solution to customer problems and can create real business value.