About outdoor and camping great coffee There is a saying date:2017-02-04 13:18
Background: On January 11, 2017, the annual event of the Chinese camping industry was held in Shanghai. The festival invited elites from the camping industry and the outdoor industry to the scene to exchange. Representatives of the Asia Outdoor Exhibition hosted the ceremony as guest guests and discussed the topic of collaborative development between outdoor and camping sites with brand representatives from the Black Deer, Orion and the donkey camps. We went from the perspective of products, activities, and camp construction. Analyze the relationship between camping and the outdoors, and how the two should develop together.
Camping, which is predicted to become the next trillion-dollar industry, is now gaining momentum. Whether or not the predictions will come true, the strong support of national policies here will not be false, and the strong development momentum of the global tourism industry is indeed obvious to all. With regard to outdoor and camping, you may have something to say. So in the wake of such an industry opportunity, Asia Outdoor Exhibition held a long-planned 2017AsiaOutdoor outdoor elite salon Shanghai station industry small-scale exchange activities after the ceremony on January 11. Visitors to the event include camp locations, outdoor product manufacturers, outdoor education institutions, camp management clubs, and investors. Outdoor projects include camping, RV, canoeing, mountain biking, and fishing. The collision of ideas brought about by different positions is more interesting!
Sun Jiandong, President of Sunrays Group and Founder of Camping World, gave a speech (the following orders are based on the order of the guests)
Orion has always been committed to the dissemination of active and healthy lifestyles and lifestyles, and it is a leading brand in self-driving outdoor equipment. In 2008, the first Orion launch in China was a major change in camping style. In 2016, whether Orion's 30 tent hotels in the country were formally launched on the Jingdong crowdfunding program, or the release of millions of 2.0 versions, they all provided a brand-new idea for the development of the camping economy in China.
Orion, the founder and CEO of Beijing Orion Outdoor Products Co., Ltd.: connects products and activities to family camping.
1. The orientation of Orion promotes the camping lifestyle and promotes tent camps. In the last year or two, there has been a big change in the market. Campgrounds increasingly require (products and activities) supporting and linkage development. This not only makes outdoor activities more vivid, but also allows camping (even outdoor) from a niche. Lifestyle is becoming a mass consumer. What Orion has to do is take a few more steps: from the family camping port, produce outdoor products suitable for family camping, and organize family camping activities. I think that camps must have rich content, healthy operating models, and a good interaction between users and camps, so that the industry can have a future. In this regard, Orion will devote its efforts to the development and operation of tent camps in the future, and will introduce operational templates to more camps and investors, hoping to provide a demonstration effect.
2. The relationship between outdoor and camping: Outdoor and camping itself is a mother concept and sub-concept, but today the sub-concept (camping) is going beyond the outdoors at some stage (industrial stage). It depends on the outdoors, but it breaks outdoors.
Then how should outdoor and camping develop together? First, outdoor equipment companies (including manufacturers, brand owners, outdoor stores, clubs, etc.) can begin to look to the campsite. Only a well-developed camping system can provide the public with standardized services. For example, in product development, activity line design, and product sales methods (using camp sales), different roles in the outdoor industry can be coordinated with camping sites. Second, the gaze of the campsite should not only focus on the elements of the camping industry, such as RVs, but should also open their eyes to the outdoor enterprises. Outdoors can become the content of the camp. Outdoors are also the channels through which the camp diverts. Outdoor spirit and culture are the roots of all our efforts.
The donkey camp is a camp organization that advocates sports travel to be intimately surrounded by nature. In spring and autumn, camping, biking, horseback riding and kayak are the main projects; rafting and canoeing are the main projects in summer; outdoor leisure sports with skiing as the main project in winter provide a real health for non-professional outdoor enthusiasts. Sports travel platform!
Xu Bin, General Manager of Thousand Island Lake Donkey Camp: Bringing live products to the event and supporting live camps.
1. The campsite, or the hotel, it is a physical space after all. Our experience is: By creating a variety of outdoor activities (including living in tents), quickly attract ordinary consumers to camp. As a camp location, in the future, we hope that the products of outdoor brands can be brought to the camps so that consumers can have the opportunity to understand and experience them, so as to make the products live. Do not make tents into tents. It would be much more lively to make tents. For example, we have more camping users on rainy days than sunny days because we have designed a tent to listen to the piano. Children especially like it. This kind of marketing model that promotes consumption through activities and promotes products through activities is highly recommended.
2. Do not be limited to the development of a certain point, learn to match the layout. In the future development framework, the direction of development of the camp must be a comprehensive tourism destination that can interoperate with accommodation, entertainment and entertainment. In other words: the construction of a camp, preferably including scenic spots, hotels, amusement parks, tourist destinations, etc. These elements do not necessarily have to be built on the camp itself, but they can also be combined using existing resource advantages. For example, arranging outdoor projects 15 kilometers away from the hotel not only attracts hotel guests, but also does not compete with the hotel, and it is even possible to reach a partnership with the hotel.
Our target customers are family of 80 and 90 parent-child families and young white-collar workers (this group likes novel activities). In the actual operation process, we found that: The truly systematic campsite template is to take care of parent-child families and young white-collar workers ( This includes entertainment habits of all ages, including family members. For example, some older consumers are not accustomed to live in tents. Then, beside the camp, you need to have a homestay and an activity base on the edge of the bed and breakfast so that you can take care of entertainment habits of different age groups.
Changzhou Himalayas is based on the well-known brand of outdoor products in China. It is dedicated to successful people who love fashion, outdoor sports and outdoor leisure. Intimate, stylish, practical design style, high-quality products and system solutions provide successful people with outdoor sports and outdoor leisure passion experience.
Zhang Qi, general manager of Changzhou Himalayas: The campsite is the best spot for camping and outdoor activities.
1. The relationship between outdoor and camping (equipment) is in the final analysis a form of campground. With the campsite, outdoor development will be faster. The reason is as follows: Due to the lack of a perfect camping system, the quality of activities is often not guaranteed (even with a slight risk). When the camping system is gradually improved, more ordinary consumers will join in. The second reason is that as the development of urbanization becomes more and more common, children in the city (and even adults) are longing for nature. On the contrary, it will become more and more eager; for three reasons: As more and more people begin to own tents, they are less inclined to camp. So at this time, the emergence of camping sites provides a perfect combination of outdoor and camping industries.
2. As far as camping sites are concerned, the return on investment of RVs and huts is relatively low compared with that of tents. Our experience is that lease and product leasing of campsites, as well as sales of products, can greatly benefit the profitability of the camp. It is understood that the rent for camp sites in Japan is about 300rmb, and that for Taiwan is about 180-300rmb. Himalayan is mainly engaged in outdoor camping equipment. There are three sections: hiking, family driving, and camping. The hiking and hiking are very light. We have the lightest tents under 1 kg in China. We also have tents suitable for families driving by themselves (it can accommodate 8 people including tables). In terms of campsite tents, we have tent hotels ranging from 35 square meters to 90 square meters, with balconies, floor heating, air conditioning, and sanitary ware integrated with different room specifications. At the same time, the brand cooperates with projects such as Midi Music Festival (Leasing Tent) and "Where is Daddy" to promote camping culture. I believe that tent camping in the future will certainly be the largest part of the consumer population. Outdoor companies can work together to seize the opportunity!
Point65Sweden, founded in 1996, is a famous brand of canoeing in Sweden and one of the fastest growing kayaking companies in the world.
Gu Weiming, General Manager of Point65 China Operations in Sweden: Outdoors need to use camping to reach the public.
Point65, Sweden is a professional kayaking brand that focuses on outdoor development. We have established departments with many kayaking clubs and water clubs across the country to work together to promote the market and travel towards and to the public. Last year, for example, several of our clubs participated in the Asia Outdoor Show. This was a breakthrough for the kayaking campaign. In the same way, outdoor development in China today also needs to go to the public, not just for professionals.
Camping itself, as part of the outdoors, not only can be presented in various forms (wooden houses, RVs, tents, etc.), but also can include a variety of outdoor activities, among which there can be water sports such as canoeing. Therefore, through the promotion and development of the camping industry, people love to travel, fall in love with the outdoors, fall in love with nature, and then let outdoor life become a way of life.
Founded in 2007, UTC Expert is the first multi-brand travel equipment professional operator in China and exclusively represents many world-class travel equipment brands. Its agency brands are WENGER\EAGLECREEK\TIMBUK2\INUK.
Confucius Trade (Suzhou) Co., Ltd. CEO Kong Weihong: Outdoors will enter the lifestyle era.
1. About outdoor: Outdoors will enter the lifestyle goal, which is also the original intention of the hipster brand to enter China: from travel to travel to becoming a smart traveler. For the future development of the outdoors, my suggestion is: Do not limit yourself to the outdoors. When the Chinese market has reached the level of consumption upgrade, from the product level to the theme travel level, it is required to provide consumers with very personalized and professional travel. solution. The long-term career of the outdoor industry lies in how to drive consumers to participate in outdoor sports. Households can create more trends (including camping), not only relying on the promotion of national policies, we can use their own characteristics to expand and develop themes. For example, Route 66 in the United States, the donkey camp of Qiandao Lake in China. Decathlon helped us complete this phase of the work of bringing consumers out of our homes. The rest of us should be completed by us (professional outdoor brands), and this part of the development space is very impressive.
2. From the perspective of outdoor equipment and camping, product performance design needs to take into account the needs of camping, to meet as many outdoor scenes as possible. For example, EagleCreek's equipment can already be used for all-weather all-terrain applications. Similarly, we also have outdoor equipment that is very suitable for camping activities. As the camping community becomes more and more family-oriented, the camping process must take into account safety, comfort, and pleasure. As far as the product is concerned, humanized design is required in terms of functionality, and consumers are seeking comfortable travel. Another important point is the promotion of the concept of professional travel.
In addition, there were live voices from industry professionals from RVs, outdoor education institutions, and various outdoor product brands. The event was successfully concluded in a free business match. Although many of the friends who arrived at the scene expressed their intentions, this is the only time when the next appointment with Sharon was more promising!
Tips: Outdoor Elite Salon is an industry elite exchange series event initiated by the Asia Outdoor Exhibition since 2016. Each year, 3-4 salons are held in different cities. Only a small number of people who meet the precise positioning of the event are invited each time. Each theme is different, and functions are different. They are closely related to the industry's most popular topics. For example, the outdoor elite salon Shanghai Station is the first of the 2017 series, with outdoor and camping as the main functions, and the main function is business matching.
Background: On January 11, 2017, the annual event of the Chinese camping industry was held in Shanghai. The festival invited elites from the camping industry and the outdoor industry to the scene to exchange. Representatives of the Asia Outdoor Exhibition hosted the ceremony as guest guests and discussed the topic of collaborative development between outdoor and camping sites with brand representatives from the Black Deer, Orion and the donkey camps. We went from the perspective of products, activities, and camp construction. Analyze the relationship between camping and the outdoors, and how the two should develop together.
Camping, which is predicted to become the next trillion-dollar industry, is now gaining momentum. Whether or not the predictions will come true, the strong support of national policies here will not be false, and the strong development momentum of the global tourism industry is indeed obvious to all. With regard to outdoor and camping, you may have something to say. So in the wake of such an industry opportunity, Asia Outdoor Exhibition held a long-planned 2017AsiaOutdoor outdoor elite salon Shanghai station industry small-scale exchange activities after the ceremony on January 11. Visitors to the event include camp locations, outdoor product manufacturers, outdoor education institutions, camp management clubs, and investors. Outdoor projects include camping, RV, canoeing, mountain biking, and fishing. The collision of ideas brought about by different positions is more interesting!
Sun Jiandong, President of Sunrays Group and Founder of Camping World, gave a speech (the following orders are based on the order of the guests)
Orion has always been committed to the dissemination of active and healthy lifestyles and lifestyles, and it is a leading brand in self-driving outdoor equipment. In 2008, the first Orion launch in China was a major change in camping style. In 2016, whether Orion's 30 tent hotels in the country were formally launched on the Jingdong crowdfunding program, or the release of millions of 2.0 versions, they all provided a brand-new idea for the development of the camping economy in China.
Orion, the founder and CEO of Beijing Orion Outdoor Products Co., Ltd.: connects products and activities to family camping.
1. The orientation of Orion promotes the camping lifestyle and promotes tent camps. In the last year or two, there has been a big change in the market. Campgrounds increasingly require (products and activities) supporting and linkage development. This not only makes outdoor activities more vivid, but also allows camping (even outdoor) from a niche. Lifestyle is becoming a mass consumer. What Orion has to do is take a few more steps: from the family camping port, produce outdoor products suitable for family camping, and organize family camping activities. I think that camps must have rich content, healthy operating models, and a good interaction between users and camps, so that the industry can have a future. In this regard, Orion will devote its efforts to the development and operation of tent camps in the future, and will introduce operational templates to more camps and investors, hoping to provide a demonstration effect.
2. The relationship between outdoor and camping: Outdoor and camping itself is a mother concept and sub-concept, but today the sub-concept (camping) is going beyond the outdoors at some stage (industrial stage). It depends on the outdoors, but it breaks outdoors.
Then how should outdoor and camping develop together? First, outdoor equipment companies (including manufacturers, brand owners, outdoor stores, clubs, etc.) can begin to look to the campsite. Only a well-developed camping system can provide the public with standardized services. For example, in product development, activity line design, and product sales methods (using camp sales), different roles in the outdoor industry can be coordinated with camping sites. Second, the gaze of the campsite should not only focus on the elements of the camping industry, such as RVs, but should also open their eyes to the outdoor enterprises. Outdoors can become the content of the camp. Outdoors are also the channels through which the camp diverts. Outdoor spirit and culture are the roots of all our efforts.
The donkey camp is a camp organization that advocates sports travel to be intimately surrounded by nature. In spring and autumn, camping, biking, horseback riding and kayak are the main projects; rafting and canoeing are the main projects in summer; outdoor leisure sports with skiing as the main project in winter provide a real health for non-professional outdoor enthusiasts. Sports travel platform!
Xu Bin, General Manager of Thousand Island Lake Donkey Camp: Bringing live products to the event and supporting live camps.
1. The campsite, or the hotel, it is a physical space after all. Our experience is: By creating a variety of outdoor activities (including living in tents), quickly attract ordinary consumers to camp. As a camp location, in the future, we hope that the products of outdoor brands can be brought to the camps so that consumers can have the opportunity to understand and experience them, so as to make the products live. Do not make tents into tents. It would be much more lively to make tents. For example, we have more camping users on rainy days than sunny days because we have designed a tent to listen to the piano. Children especially like it. This kind of marketing model that promotes consumption through activities and promotes products through activities is highly recommended.
2. Do not be limited to the development of a certain point, learn to match the layout. In the future development framework, the direction of development of the camp must be a comprehensive tourism destination that can interoperate with accommodation, entertainment and entertainment. In other words: the construction of a camp, preferably including scenic spots, hotels, amusement parks, tourist destinations, etc. These elements do not necessarily have to be built on the camp itself, but they can also be combined using existing resource advantages. For example, arranging outdoor projects 15 kilometers away from the hotel not only attracts hotel guests, but also does not compete with the hotel, and it is even possible to reach a partnership with the hotel.
Our target customers are family of 80 and 90 parent-child families and young white-collar workers (this group likes novel activities). In the actual operation process, we found that: The truly systematic campsite template is to take care of parent-child families and young white-collar workers ( This includes entertainment habits of all ages, including family members. For example, some older consumers are not accustomed to live in tents. Then, beside the camp, you need to have a homestay and an activity base on the edge of the bed and breakfast so that you can take care of entertainment habits of different age groups.
Changzhou Himalayas is based on the well-known brand of outdoor products in China. It is dedicated to successful people who love fashion, outdoor sports and outdoor leisure. Intimate, stylish, practical design style, high-quality products and system solutions provide successful people with outdoor sports and outdoor leisure passion experience.
Zhang Qi, general manager of Changzhou Himalayas: The campsite is the best spot for camping and outdoor activities.
1. The relationship between outdoor and camping (equipment) is in the final analysis a form of campground. With the campsite, outdoor development will be faster. The reason is as follows: Due to the lack of a perfect camping system, the quality of activities is often not guaranteed (even with a slight risk). When the camping system is gradually improved, more ordinary consumers will join in. The second reason is that as the development of urbanization becomes more and more common, children in the city (and even adults) are longing for nature. On the contrary, it will become more and more eager; for three reasons: As more and more people begin to own tents, they are less inclined to camp. So at this time, the emergence of camping sites provides a perfect combination of outdoor and camping industries.
2. As far as camping sites are concerned, the return on investment of RVs and huts is relatively low compared with that of tents. Our experience is that lease and product leasing of campsites, as well as sales of products, can greatly benefit the profitability of the camp. It is understood that the rent for camp sites in Japan is about 300rmb, and that for Taiwan is about 180-300rmb. Himalayan is mainly engaged in outdoor camping equipment. There are three sections: hiking, family driving, and camping. The hiking and hiking are very light. We have the lightest tents under 1 kg in China. We also have tents suitable for families driving by themselves (it can accommodate 8 people including tables). In terms of campsite tents, we have tent hotels ranging from 35 square meters to 90 square meters, with balconies, floor heating, air conditioning, and sanitary ware integrated with different room specifications. At the same time, the brand cooperates with projects such as Midi Music Festival (Leasing Tent) and "Where is Daddy" to promote camping culture. I believe that tent camping in the future will certainly be the largest part of the consumer population. Outdoor companies can work together to seize the opportunity!
Point65Sweden, founded in 1996, is a famous brand of canoeing in Sweden and one of the fastest growing kayaking companies in the world.
Gu Weiming, General Manager of Point65 China Operations in Sweden: Outdoors need to use camping to reach the public.
Point65, Sweden is a professional kayaking brand that focuses on outdoor development. We have established departments with many kayaking clubs and water clubs across the country to work together to promote the market and travel towards and to the public. Last year, for example, several of our clubs participated in the Asia Outdoor Show. This was a breakthrough for the kayaking campaign. In the same way, outdoor development in China today also needs to go to the public, not just for professionals.
Camping itself, as part of the outdoors, not only can be presented in various forms (wooden houses, RVs, tents, etc.), but also can include a variety of outdoor activities, among which there can be water sports such as canoeing. Therefore, through the promotion and development of the camping industry, people love to travel, fall in love with the outdoors, fall in love with nature, and then let outdoor life become a way of life.
Founded in 2007, UTC Expert is the first multi-brand travel equipment professional operator in China and exclusively represents many world-class travel equipment brands. Its agency brands are WENGER\EAGLECREEK\TIMBUK2\INUK.
Confucius Trade (Suzhou) Co., Ltd. CEO Kong Weihong: Outdoors will enter the lifestyle era.
1. About outdoor: Outdoors will enter the lifestyle goal, which is also the original intention of the hipster brand to enter China: from travel to travel to becoming a smart traveler. For the future development of the outdoors, my suggestion is: Do not limit yourself to the outdoors. When the Chinese market has reached the level of consumption upgrade, from the product level to the theme travel level, it is required to provide consumers with very personalized and professional travel. solution. The long-term career of the outdoor industry lies in how to drive consumers to participate in outdoor sports. Households can create more trends (including camping), not only relying on the promotion of national policies, we can use their own characteristics to expand and develop themes. For example, Route 66 in the United States, the donkey camp of Qiandao Lake in China. Decathlon helped us complete this phase of the work of bringing consumers out of our homes. The rest of us should be completed by us (professional outdoor brands), and this part of the development space is very impressive.
2. From the perspective of outdoor equipment and camping, product performance design needs to take into account the needs of camping, to meet as many outdoor scenes as possible. For example, EagleCreek's equipment can already be used for all-weather all-terrain applications. Similarly, we also have outdoor equipment that is very suitable for camping activities. As the camping community becomes more and more family-oriented, the camping process must take into account safety, comfort, and pleasure. As far as the product is concerned, humanized design is required in terms of functionality, and consumers are seeking comfortable travel. Another important point is the promotion of the concept of professional travel.
In addition, there were live voices from industry professionals from RVs, outdoor education institutions, and various outdoor product brands. The event was successfully concluded in a free business match. Although many of the friends who arrived at the scene expressed their intentions, this is the only time when the next appointment with Sharon was more promising!
Tips: Outdoor Elite Salon is an industry elite exchange series event initiated by the Asia Outdoor Exhibition since 2016. Each year, 3-4 salons are held in different cities. Only a small number of people who meet the precise positioning of the event are invited each time. Each theme is different, and functions are different. They are closely related to the industry's most popular topics. For example, the outdoor elite salon Shanghai Station is the first of the 2017 series, with outdoor and camping as the main functions, and the main function is business matching.
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