Why is there such a big business opportunity in the huge children's toy market? How much profit space is there? Before you start to open a store, these issues are all you have to consider. Only in this way can you be prepared and ensure that the investment in the toy store is effective.
So let's calculate and see how big the toy store's profits are. Wooden early education toys: a full set of building blocks price 200 yuan / box, cost price 100 yuan / box, gross profit 100 yuan puzzle toys: plush educational toys price 469 yuan, cost price 258 yuan, gross profit 211 yuan plush Class toys: plush bear 160 yuan / month, cost 80 yuan / month, gross profit 80 yuan electric toys: remote control car 200 yuan / car, cost 100 yuan / car, gross profit 100 yuan sports toys: baby stroller 600 yuan / car, The cost of 300 yuan / vehicle, the gross profit of 300 yuan, the number of toys is too much, from the child to the adult, a variety of toys, this is based on the growth of children of different ages.
Therefore, as long as it is a child's toy consumer goods, there is a chance of a deal, so at least 10 toys can be sold every day. In the above toys, if one toy of each type is sold every day, the average gross profit of one toy per day is: (100+20+80+100+300)÷5=120 (yuan) sells 10 toys every day. The gross profit is: 120×10=1200 (yuan) The gross profit of one year is: 1200×365=43.8 (million). The store rent for one year is 50,000 yuan (monthly rent is 4,000 yuan), and the employee salary is 20,000 yuan ( 1 to 2 employees, salary 800 yuan / month), water and electricity costs 0.8 million yuan, the various taxes and fees payable 82,000 yuan, the total cost of 160,000 yuan. Then, the profit that can be obtained in one year is: 43.8-16=27.8 (ten thousand yuan) Of course, at the beginning of the store, there will be a certain amount of upfront investment, including store decoration, first purchase, business license and other miscellaneous fees. Partial cost. Among them, the store decoration is 10,000 yuan, the first batch of purchase 10,000 yuan, business license and other fees for the opening of 8,000 yuan, a total of 28,000 yuan. In the first year of opening, the profit was 27.8-2.8=25 (ten thousand yuan). According to the calculation method, the cost was recovered 3 months after the opening of the business. Obviously there is no problem at all. The "money" scene of this children's toy market is quite impressive.
According to some shopkeepers who have opened a children's toy store, the profits of toys are very high. When parents choose toys for their children, they care about: What kind of ability can toys train children? Is there a safety hazard? Wait, and the focus on price is not high, as long as it is a toy that is conducive to the child's physical and mental development, parents will not hesitate to buy. Ms. Zhang’s toy store has been open for a few years, and the business has been very good. Ms. Zhang said that she also has a baby. The toys in the store are all in line with the needs of the children. As soon as the customer enters the store, they feel back to childhood, often lingering, from silent jigsaw puzzles to sound musical dolls, from dragging small wheel cars to small buckets, small shovel, small volleyball and other beach toys. The pattern of this toy is really much. As long as the parents enter the store, they will always find a suitable buyer to buy their own children. When the business is good, the turnover rate can reach more than 90%. Ms. Zhang’s shop has opened from 30,000, and now Accumulated
In an inconspicuous alley, there is a toy store with a small facade, which is mainly rented and has sales business. Wu Xiaopeng, a shop owner, is a 29-year-old young man who is a "toy control". He often swims with his 4-year-old son in the middle of these cute toys. So in such a remote alley, an inconspicuous facade, how is Wu Xiaopeng profitable?
Investment Analysis
Investment budget: 20,000-50,000 yuan
Rent: 1,500 yuan / month. Open such a toy store, the storefront can be 30-60 square meters, preferably the store, but not on the most conspicuous road. Because the customers of the toy store are relatively fixed, mainly relying on membership, so there is no need to rent a house with a high price. Wu Xiaopeng's store is in a small street, with a monthly rent of 1,500 yuan, usually for half a year.
Renovation: The decoration is not too luxurious, as long as it has characteristics, it is clean and tidy. In general, the initial renovation of the storefront costs about 5,000-20,000 yuan (excluding audio, air conditioning).
Staff salary: At the beginning of the business, you can rely on yourself or your family, which can save considerable cost. If you are too busy, you can consider asking an employee to recommend college students to use their spare time to help. The salary is about 1000-2000 yuan / month (including commission).
Incoming goods: The initial purchase price needs 4000-7000 yuan.
Promotional expenses: 1000-5000 yuan.
Working capital: Working capital is used to replenish or pay for utilities. It is recommended to stay a little more, about 10,000 yuan is more appropriate.
Cost recovery
Toy stores of this type generally use membership. The membership card fee is divided into three grades according to the period of use and rights. When renting a toy, the member collects the rent according to the value of the toy and the borrowing time, which is generally 10% of the original price, or 7% or lower of the original price. The rental fee is directly deducted from the membership card amount.
Of course, these toys are also used for sale at the same time as the rental, and members can enjoy a 10% to 30% discount on the level of the membership card they purchase. For example, a "Ferris wheel" worth 180 yuan, consumers pay 10% of the rent after paying a membership fee of 200 yuan, that is, 18 yuan can play for a week. For a rental shop owner, a toy can be recovered for 10 times.
Marketing tips
First, entrepreneurs must love to play
Such industries in toy stores are special. If they are not interested, they will not be able to drive customers' desire to purchase. In particular, the store operates mainly in the membership mode. The store owner must play and eventually form the club's business model.
Second, new, special, strange is the signboard
Toys are an industry with constant creativity. If you can't make innovations in time, you can't make customers' desire to continue buying. Unpopular toys, the packaging is beautiful and weird, can bring unexpected surprises to customers, and often will decide to pay for the purchase. New, special, and strange are the biggest signs of successful toy stores that are different from ordinary toy stores.
Third, good at helping customers tailor
Toy stores can't be maintained if they rely on children's customers. In fact, this toy store is open to all consumer groups with childlike intent, especially white-collar workers with strong spending power and high work pressure. At the same time, operators should be good at recommending different toys for different customers. White-collar workers want a sense of accomplishment. They can recommend some intellectual toys with high difficulty. For example, “immediately crazyâ€, these toys are relatively high-end, but for these white-collar workers with strong consumption, the price is not a problem. For the elderly, it is to be based on leisure. It is the best toy to pass the time, such as "Yugong Yishan", "Hua Rong Dao", "Kong Ming Lock" and so on. Different customer needs are different, and mastering the psychological needs of customers is the key to the transaction.
risk warning
Toy disinfection and renewal pressure
The biggest risk of renting toys is the wear and tear of toys, so it will cost a lot of money in the later maintenance. Secondly, there must be corresponding guarantees in the disinfection of toys. Many people do not accept the main reason for toy rental. The rental company claims that it is not safe to say that it is strictly disinfected and cleaned.
This business seems to be less risky and actually not very good. The customer's new mindset will force you to constantly update the type of toys. If the funds are not sufficient, it is really difficult to do.
For the disinfection problem, it is necessary to make more publicity, and also to display visible disinfection equipment in the store. Winning the trust of parents, children's toy rental is not difficult. In addition, parents are willing to spend money on their children, and must work harder on sales. Adults' toy rentals are relatively good, with low wear rates and strong expandability. Therefore, experts believe that the ideal mode of a toy store is "children's toy sales + adult toy rental."
Source: Network
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