First, the problem of design talents
1. How to recruit? The ideal situation is that the business owner himself is better off designing or working on related design to ensure that he understands the nature and characteristics of the designer's work, which is both easy to understand and easy to communicate.
2. How to use? The point is that trust is trust. This is also determined by the nature of its work, and intangible mental work cannot be measured by general measurement methods.
3. How to stay? A good designer must be difficult to get, and there is no certain salary treatment that can't be saved. In addition, companies need to “raise†designers, which is equivalent to hardware investment. Otherwise, complex business and good brands are difficult to establish.
4. How to manage? Performance is naturally important, but it is a slow process. The management method needs to be discussed by people and things. In addition to trust, the relevant system cannot be too rigid, and it must be adapted to people, things, and places.
Second, the choice of business type
Business type, compared to talent, is another important aspect that needs to be established. The business of a company cannot be comprehensive and comprehensive, and it is most appropriate to match its own network and ability.
Typical business types include:
Binding and packaging
decoration
Identification
image
Advertising poster
Exhibition service
Each type of business is not only related to the recruitment of designers, but also related to equipment investment. It must be focused and trade-off. In the early days of the venture, pay special attention to seeking a single breakthrough to take the spot.
Third, basic equipment investment and selection
For digital printing companies, it is a more conventional idea to carry out creative product design through equipment investment, and it is more suitable for management habits. But as stated in the article, the choice of equipment should be related to the business that is good at it.
The larger devices are:
UV tablet machine. Domestically cheap, but not environmentally friendly; imports are more expensive, but relatively environmentally friendly.
Multi-function inkjet printer. Such as HP Latex, etc., a multi-purpose machine.
Sublimation transfer machine.
Laser die cutting machine. As an accessory backend device is indispensable.
Die cutting machine. It should be a basic configuration, especially when the business involves packaging product identification.
other. Such as hot bending machine, sewing machine, self-adhesive cutting machine, banner machine, etc., and so on.
All of this depends on the ability, not greedy and greedy.
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