On July 11th, the “2017 Science Early Education Conference†hosted by Micro-Cultural Media (Beijing) Co., Ltd. was hosted by the Science Early Education Committee of the Children's Development Research Center of China Care for the Next Generation Working Committee. As the largest industry summit in China, the China Science Early Education Conference aims to provide a valuable communication, learning, cooperation and research platform for industry personnel.
At the conference, the leading organizations from the early education ecosystem, early education ventures, and nearly 100 authoritative early education experts at home and abroad, on the importance of science early education, science early education big data release, scientific early education institution operation practice, scientific early education industry investment recommendation list The issues such as the development trend of science and early education have been discussed in depth. At the conference, the highly anticipated scientific early education industry list such as “Top Ten Most Science and Early Learning Temperament Recommended Brands†in 2016-2017 was finally announced, including the early education institutions including the Block Baby Science Early Learning Group (in no particular order), Lego Among the five categories of early education products, online education, toys, and picture books, the toy brands are among the top ten most scientific early education temperament recommended brands in 2016~2017.
At the meeting, Zhang Wei, director of the Children's Development Research Center of China's Care for the Next Generation Working Committee, said that the Science Early Education Conference discussed the ideas and concepts of science early education and the ways and means of practicing science early education. It is not only the responsibility of early education, but also the family. Thinking, the needs of the country, and the trend of the times can be said to benefit the country and the people. "The Science and Education Committee of the China Association for the Study of the Workers' Committee is the first authority in China to conduct scientific research on early childhood education. Its purpose is to Conduct academic research on early childhood education, professional training for early education practitioners, unite organizations and various media to carry out various forms of science popularization for science early education."
Science Early Learning 30 people: China Science Early Learning Professional Think Tank
Three years old, big, seven years old, the importance of early education is self-evident. With the advancement of the times, early education has become more and more valued by Chinese parents. Coupled with the introduction of the two-child policy, Chinese families are more eager to see science early education. So, what is the profound connotation of scientific early education? What does “Scientific Early Learning†advocate, emphasize, and eliminate? How to put science early education into practice?
In order to respond to the needs of the masses and answer these questions scientifically, the 2017 Science Early Education Conference hereby established the "Scientific Early Learning 30 People Forum". The forum invited professionals including government function leaders, early education experts, child psychologists, nutrition and health experts, children's book publishing celebrities, family relations instructors, well-known early education institutions, children's videos, etc. to standardize and standardize the early education market. Dedicated to wisdom and contribution. The staff covers Zhang Wei, Director of the China Association for the Work of the Workers' Committee, Qi Minglang, Secretary General of the China Association for the Study of the Workers' Committee, Wang Shuzhen, Research Fellow of the Central Institute of Educational Science, and Mei Jian, Deputy Secretary General of the Chinese Psychological Association; Chairman of the Clinical Branch of the Chinese Nutrition Society Li Shuyuan, Yang Zhibin, preschool education committee of China Civilian Education Association, Wang Zhigeng, director of the National Library Children's Museum, and other publishing people, well-known childcare expert Zheng Yuqiao, well-known child health expert, Beijing Children's Hospital, child care department chief physician Zhang Feng, well-known education expert Zhang Kaibing Ms., etc., iQiyi, Weibo and other media representatives.
The reporter learned that to solve the problem of scientific early education industry and explore and develop an early education system suitable for Chinese children. Experts will face the key points of China's early education industry in terms of policy decisions, children's physical and mental development, family education guidance, and industry norm-setting. Difficulties and weaknesses will promote the benign development of science early education in China and form a professional think tank for science early education in China.
It is reported that the Science Early Education 30 People Forum will hold regular industry summit seminars to discuss the science early education industry development plan, formulate the scientific early education implementation charter, influence the scientific early education industry decision-making, and promote the state's strategic deployment of science early education.
Data Help: China Science Early Learning Big Data First Released
According to the “2016 China Early Education Industry Development Trend and Market Scale Forecast†released by China Industrial Information Network, the size of China's early education market reached 119.8 billion yuan in 2014, a year-on-year increase of 21.01%. If we maintain this growth rate, the size of the early education market in 2017 is expected to exceed 200 billion yuan. It can be seen that the early education industry still belongs to the promising sunrise industry, and the market potential is huge.
In order to have a clearer understanding of the Chinese science early education industry and better enlighten and think about the early education practitioners, the Science and Education Committee of the China Association of Workers' Education Center for 10 years, the microblog data center and the microblogging mother and baby Through the analysis of Weibo data from June 2016 to May 2017 for a total of 12 months, supplemented by 12,600 online questionnaires and offline interviews, it is comprehensively analyzed and closely related to early education. Data on products and brands.
According to Chen Lina, general manager of the government media department of Weibo, the survey shows that 68% of parenting ideas tend to listen to the guidance and advice of professionals, while those who prefer older children are only 14%; 90 has become science early education. The backbone of the force, of which women accounted for 67%.
The survey shows that mobile internet and socialization are the tagging features of the acquisition of early education knowledge of the new generation of parents. The mobile Internet makes vertical service and personalized needs possible, and becomes the fastest rising channel for young parents' knowledge acquisition. At the same time, at the same time Parenting knowledge seekers tend to communicate and interact online. Novice parents trust 68% of parenting, and then turn to early education experts (67%) and early education teachers (52%). It can be seen that the new generation of parents have not satisfied the original "shared pure experience", and trust experts and early teachers. 2017 China Science Early Learning Big Data Analysis, in the content of many early education, the attention of the new generation parents to psychological education has become the first factor. At the same time, research analysts found that the new generation of parents are more diversified in the form of early education. The picture book children's books, Qizhi toys, early education courses are the top three in the 2017 Chinese early education consumption.
At the level of consumption, parents' spending on early education is on the rise as the child's age/age increases. The expenditure on early education is 500~1000 yuan/month, which is the highest, reaching 41.3%. Among them, especially the new generation parents of the post-90s who are 25 to 28 years old are more willing to make greater economic investment in the early education of their children.
Experts said that the science early education big data released this time has a strong forward-looking and scientific nature, which has improved the transparency of China's early education industry and has positive significance for enhancing public understanding and trust in the early education industry.
Recommended list: scientific early education compass and wind vane
At the meeting, the Science Early Learning Committee of the Children's Development Research Center of China's Care for the Next Generation Working Committee also released the recommended picture books and recommended brands for the top ten most scientific early childhood temperament in 2016-2017, which is in line with the content of the survey.
Chen Lina introduced that the survey shows that the recognition of children's books in the picture book is one of the important trends in maternal and child consumption in 2017. “The data shows that the fastest growing global book market is the two sections of e-books and children's books. Children's books have been for several years. It has grown by double digits. There are nearly 50,000 children's books published nationwide. The children's books in the picture book are higher than the overall market growth level."
The Science Early Education Professional Committee has been professionally selected from tens of thousands of picture books published from 2016 to 2017, and finally released the top ten most scientific early childhood temperament recommended picture books in 2016-2017 (in no particular order): Xiaozhongxin "Market Street" The Last Stop, Dandelion Children's Book "My Magical Toilet", Inspired Culture "The Angry Prince", Po Polan's "The Light in the Water", Magical "Reading with Dad", Wonderful Children's Book "Brave Little Xiang, Beijing Institute of Technology Press, "Hand-painted China Geographic Map", China Children's Press and Publications General Administration "Chinese Cuisine", Foreign Language Teaching and Research Press "Witch Winnie", Putian Culture "Knocking Bear".
The top ten most scientific early childhood temperament recommendation recommended brands in 2016-2017 are also worthy of attention. Among them, early education products include Qiaohu and Maizi intelligent companion robots; early education institutions include building blocks baby science early education, Jinbao; toys cover Lego, Mujia family; children's book brand inspiring culture and friendship; online children's products There are Beva Children's Songs and Cui Yutao Education School App.
What are the most important concerns of the new generation of parents? The survey showed that the focus on children's psychological education was 42%. For the choice of early education institutions, the demand for utilitarianism has begun to decline. New generation parents prefer to enjoy high-quality services in a comfortable early education environment, while receiving parenting content, using age-appropriate games, through parent-child activities or Interaction, to enrich the baby's experience, let the children in the real happy and free environment, subtly get the enlightenment and education of early education. Therefore, early education companies that can meet the quality needs in the future and enable mothers to acquire parenting knowledge will be more competitive.
The person in charge of the building science baby early education said that the new generation of parents released by the 2017 Science Early Education Big Data not only pay attention to the service quality but also the content trend, and it is also the direction that the building blocks baby is striving to provide high quality early education products for Chinese parents. The building block baby provides more attention to the child's mental health construction and personality shaping, thus laying a solid foundation for the child's good character development, healthy interpersonal communication, happy mood, and sound behavior. “Building Block Baby makes features and accumulates reputation through continuous integration of content and services, in line with parents’ expectations and more rational choices.â€
Content production: children and parents need science early education
After the introduction of the comprehensive two-child policy, the number of newborns is expected to increase by 3 million to 5 million per year. The total dividend for the entire industry is about 900-150 billion. However, faced with the ardent expectation of the whole society for the content of scientific early education, the current overall situation of the production of scientific early childhood education content is not very satisfactory, which is not conducive to the growth of parents and children, and is not conducive to the sustained and healthy development of the whole industry.
In order to play the role of example, at the 2017 Science Early Education Conference, the Science Early Education Professional Committee also released the top ten most scientific early education temperament recommended audiovisual programs from 2016 to 2017, including online video, traditional media, radio, and full-network video. Video programs such as "Animal Good Partner", "Building Baby Baby World", "Little Wisdom Tree", and other interactive parent-child interactive programs such as "Sleep Story", these audio-visual programs have produced innovative creative works in 2016~2017. Scientifically strong, the content is close to the needs of children aged 0~4 years old, entertaining and entertaining, and is very popular among children and parents.
Among them, the recent "Building a Baby Baby World" landing on the card cool children's TV has triggered a positive social response. According to the relevant person in charge, China's first infant early childhood education program "Building a Baby Baby World" is a popular science early education program recommended by the Science Early Education Professional Committee. It is dedicated to helping young families solve various early education problems and present science and implement early education methods. The program features a lively and cute building block baby cartoon character. Through the design of various interesting and easy-to-understand small story plots, it creates a cartoon drama program suitable for families from 0-6 years old.
At the conference, Zhou Lifen, the producer of "Building a Baby Baby World", together with the representatives of the partners, launched the "Building of the Video Chain of Building Blocks". This ritual means that "Building a Baby Baby World" is the first of its kind in the audio-visual program. Not only landed on Star TV, but also local TV station communication network, as well as iQiyi strong video network strategic cooperation, it is also in the MCN strategic cooperation with Weibo, synchronously playing micro video on WeChat public number. In 2017, the original children's musical "Magic Legends Music Tour" is also touring the country.
In addition, how to implement the science early education, how to provide practical guidance for practitioners in the industry. Special round-table discussion at the conference, experts from the National Library Children's Museum, Beijing Normal University, Beijing Kaijuan Information Technology Co., Ltd., building blocks baby science early education, baby bus, dandelion, etc., well-known picture book author Mike Xiaokui, Australia Eminent personalities such as the opera queen Melanie RuthMaslin have conducted in-depth discussions on the role of parent-child reading in science early education, the value of new media on science early education, and how early education centers practice science early education.
People attending the early education industry have said that the results of the seminar have made them more clear about the development of the early education sector, the problems that need to be overcome and the future development trends, which will greatly help the future work.
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